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agency:2 - the power of online word-of-mouth marketing

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As social media specialists we understand the importance of online word of mouth marketing. …

As social media specialists we understand the importance of online word of mouth marketing.

Word of mouth communications has always been an extremely effective tool for spreading messages quickly and influencing purchase decisions. In the age of social media it has become even more powerful.

This article explores how social media has opened up online word-of-mouth marketing, changing it from a one-to-one to a one-to-many form of communication.

Published in: Business, News & Politics
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  • 1. The power of online word-of-mouth marketingAs social media specialists we understand the importance of online word of mouth marketing.Word of mouth communications has always been an extremely effective tool for spreadingmessages quickly and influencing purchase decisions. In the age of social media it has become evenmore powerful. Social media has opened up online word of mouth marketing, changing it from aone-to-one to a one-to-many form of communication.By utilising influencer outreach programmes brands can now reach large but highly targetedaudiences on social channels – and know that their messages are being communicated by respectedbrand ambassadors.Maximising word of mouth – Brandvocacy, the brand ambassador networkBrandvocacy is our established brand ambassador network, optimising word of mouthcommunications through influencer outreach.As social media becomes more and more prominent and consumers increasingly seek opinions fromtrusted peers and opinion formers the need to engage with these people within social spaces hasgrown. This is where Brandvocacy’s influencer outreach comes in.We use our network of trusted and passionate brand ambassadors to communicate brand andproduct messages through social spaces to a receptive audience. By creating these virtualcommunities and segmenting them into niche tribes we ensure the greatest relevancy for theaudience and for our clients’ brands.Adherence to the ethical and legal principles of our industry is also key to the success ofBrandvocacy. To us it’s imperative that all communications are open and transparent. This meanseach and every Brandvocacy campaign is always clearly shown as ‘sponsored’ branded posts. Forexample, all blog posts are marked as a ‘Sponsored Post’. This focus on ethics and transparencyensures that Brandvocacy benefits brands, influencers and the online community as a whole.Social media has revolutionised online word of mouth marketing. People use social channels such asblogs, Twitter and Facebook everyday to make recommendations about brands – Brandvocacyensures the client’s brand is front of mind with your audience.May 2011 www.agency2.co.uk 0207 775 5608

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