The McFamily Approach -Employing and Engaging OurMature Workers                                Tan Kwang Cheak      Senior...
McDonald’s: A global brand•   Started in 1955•   Over 30,000 McDonald’s restaurants in 119 countries•   1.5 million employ...
McDonald’s Singapore:          A brand leader for 32 years•   First restaurant opened in 1979•   120 McDonald’s restaurant...
Making it better for Singapore           (Video)
A Powerful Force In McDonald’s       Our Customer and Employer Foci What our                    What our business         ...
Greater accessibility                 Contemporary     & convenience                  restaurant experience               ...
”We are not just ahamburger companyserving people…We are a People companyserving hamburgers…”         Ray Kroc, Founder
Best Employer for our People Our People Vision McDonald’s is … my favorite place and way to work Our People Commitments Mc...
….and we love our Uncles and Aunties                        Auntie Bee Im, 66 Years                            Old, Manage...
We Love Them Because they are…..                                          Valuable part of our Reliable, Loyal and        ...
Employing and Engaging Our     Find and Attract  ‘Uncles’ and    Them      ‘Aunties’                  Take Care of        ...
We Focus on Finding Our Right People
We Seek to Attract Great People  4      Family           4      Flexibility     • No Age Cap • Competitive Wages      • Fl...
We Ensure HOTeR for our People                               Hiring Orientation Training                   Focus on Proper...
Customer Service Workshops
We Simplify our Training Programs           and Material
We Invest to Improve Productivity and     Help Our Workers Do Better                           Frozen Fries  Grill Platens...
We Invest to Improve Productivity and     Help Our Workers Do Better                           Frozen Fries  Grill Platens...
We Ensure that Our Restaurants are the        Safest for Our People
In House and Overseas Training
McDonald’s Means Great Opportunities – Our University Accredited Programs
Fun engagement makeshappy, productive employees!
ENGAGEMENTfrom Boardroom to Crew Room…      FUN is encouraged and rewarded
Example : Work Parcel Mtg…Shrek 3 Launch
We engaging Our People via Different Ways Outings   Outings                      CelebrationsTeam Bonding                 ...
Alignment, Reward and Recognitionfor every Crew and Manager
We Engage Our People!
Our People Are Engaged through Our         Community EffortsMcHappy Day programs Olympic Day Run   Ronald McDonald  McDona...
I-Story Video
THANK YOU
1230 mr tan kwang cheak  the business strategy and success behind hiring of mature employees
1230 mr tan kwang cheak  the business strategy and success behind hiring of mature employees
1230 mr tan kwang cheak  the business strategy and success behind hiring of mature employees
1230 mr tan kwang cheak  the business strategy and success behind hiring of mature employees
1230 mr tan kwang cheak  the business strategy and success behind hiring of mature employees
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1230 mr tan kwang cheak the business strategy and success behind hiring of mature employees

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1230 mr tan kwang cheak the business strategy and success behind hiring of mature employees

  1. 1. The McFamily Approach -Employing and Engaging OurMature Workers Tan Kwang Cheak Senior Director, Operations, Planning and HR McDonald’s Pte Ltd, Singapore
  2. 2. McDonald’s: A global brand• Started in 1955• Over 30,000 McDonald’s restaurants in 119 countries• 1.5 million employees worldwide• Serving 52 million customers every day• Rated “10th Most Admired Company in the World” by Fortune Magazine in 2011
  3. 3. McDonald’s Singapore: A brand leader for 32 years• First restaurant opened in 1979• 120 McDonald’s restaurants in Singapore• Over 8500 employees• Serving over 5 million customers every month
  4. 4. Making it better for Singapore (Video)
  5. 5. A Powerful Force In McDonald’s Our Customer and Employer Foci What our What our business people needs value Our Customer Our EmployeeValue Proposition Value Proposition
  6. 6. Greater accessibility Contemporary & convenience restaurant experience SIMPLE, EASY ENJOYMENT PassionateGood Food Fast Great People
  7. 7. ”We are not just ahamburger companyserving people…We are a People companyserving hamburgers…” Ray Kroc, Founder
  8. 8. Best Employer for our People Our People Vision McDonald’s is … my favorite place and way to work Our People Commitments McDonald’s is a good place to work My boss treats me right McDonald’s makes my life better
  9. 9. ….and we love our Uncles and Aunties Auntie Bee Im, 66 Years Old, ManagerAuntie Lily Cheng, 84 James, 60 years old, Crew Years Old, Director (Development)
  10. 10. We Love Them Because they are….. Valuable part of our Reliable, Loyal and McFamily Teams in Our Dedicated to their Restaurants Work Advise and guide our younger employees Fun, Energetic, Young at Heart
  11. 11. Employing and Engaging Our Find and Attract ‘Uncles’ and Them ‘Aunties’ Take Care of Them Grow Them Keep Them
  12. 12. We Focus on Finding Our Right People
  13. 13. We Seek to Attract Great People 4 Family 4 Flexibility • No Age Cap • Competitive Wages • Flexibility in terms and Benefits – ↑ by of work schedules 20% in 2011 alone and work locations• On the Job Experience • Flexibility in their development
  14. 14. We Ensure HOTeR for our People Hiring Orientation Training Focus on Proper Hiring, Orientation and and Retention Training (HOT), particularly in the first 30 days Front Kitchen Counter LobbyBuddy and Mentor System for All New Employees
  15. 15. Customer Service Workshops
  16. 16. We Simplify our Training Programs and Material
  17. 17. We Invest to Improve Productivity and Help Our Workers Do Better Frozen Fries Grill Platens Dispenser Handheld order taking Cashless payment
  18. 18. We Invest to Improve Productivity and Help Our Workers Do Better Frozen Fries Grill Platens Dispenser Handheld order taking Cashless payment
  19. 19. We Ensure that Our Restaurants are the Safest for Our People
  20. 20. In House and Overseas Training
  21. 21. McDonald’s Means Great Opportunities – Our University Accredited Programs
  22. 22. Fun engagement makeshappy, productive employees!
  23. 23. ENGAGEMENTfrom Boardroom to Crew Room… FUN is encouraged and rewarded
  24. 24. Example : Work Parcel Mtg…Shrek 3 Launch
  25. 25. We engaging Our People via Different Ways Outings Outings CelebrationsTeam Bonding Family Days
  26. 26. Alignment, Reward and Recognitionfor every Crew and Manager
  27. 27. We Engage Our People!
  28. 28. Our People Are Engaged through Our Community EffortsMcHappy Day programs Olympic Day Run Ronald McDonald McDonald’s Cares House Charity
  29. 29. I-Story Video
  30. 30. THANK YOU
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