Global strategy: Nigeria's Retail Market October 2012
by Ajibola Alfred on Nov 03, 2012
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Global economy weakens as euro area continues to wobble.. ...
Global economy weakens as euro area continues to wobble..
The euro area is still deep in recession, despite the ECB’s intervention measures, and there appears no end in sight, even as the US grapple with its huge debt logjam. This gloomy trend continues to weaken global economic growth, as even growth in emerging market countries, such as China, India and Brazil continue to falter.
China and India are expected to offset imbalances in external demand and close up economic ties with sub-Saharan Africa (SSA), further enabling growth in trade and consumption in both regions, albeit the pressures from the wobbling euro area and expected tightening in US demand.
Investors show more interests in sub-Saharan Africa … we think it is a clear opportunity to emerge as a retail frontier
Perhaps the euro crisis is SSA’s opportunity to emerge as the next frontier of global economic growth, as more investors (local and international) show interests in entering or expanding their operations in sub-Saharan Africa. We see demographics in the SSA and Nigeria (our main interest) as opportunities for a sustainable (30-50 years) retail play. With an estimated $2.2trillion spending potential by 2020, and a rising, strong youth population, the sub-Saharan African market is a potential retail haven.
Please check out the appendix for foot prints of some international companies investing in SSA.
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