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Presentation from the BME and faith groups parallel session at Age UK's fit as a fiddle: A lasting legacy conference

Presentation from the BME and faith groups parallel session at Age UK's fit as a fiddle: A lasting legacy conference

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Activities for BME and faith groups presentation Presentation Transcript

  • 1. Making physical activityprogrammes moreaccessible to BME and faithgroups
  • 2. Eastern LivesClare Root – Divisional Manager
  • 3. Age UK Lancashire - Where we areFit as a Fiddle
  • 4. Eastern Lives An overview • Age UK Lancashire was one of the 200 organisations delivering 24 regional projects for the fit as a fiddle portfolio • Our project -Eastern Lives – focuses upon minority ethnic predominantly South Asian heritage - older people residing in 5 areas of East Lancashire. • The 5 areas were selected as having the highest population density of minority ethnic inhabitants and were also areas of high socio-economic deprivation. • Health inequalities and mortality rates were above regional and national averages for these 5 areas .Fit as a Fiddle
  • 5. Project aims and objectives. The aim of the project is to improve the physical and mental health and well being of Asian heritage older people across deprived towns of East Lancashire through establishing a programme of healthy lifestyle initiatives that increase physical activity, improve healthy eating habits and reduce social isolation in a culturally sensitive and appropriate way.Fit as a Fiddle
  • 6. Outcomes 1. Older people to become more physically active. 2. Older people and their families are eating more healthily. 3. Older people have improved mental health and wellbeing and feel less socially isolated.Fit as a Fiddle
  • 7. Physical Activity Work • Low impact activities were offered including seated exercise programmes held at local venues in single sex groups. • Gentle walks were introduced –along with longer , weekly guided walks . • Partnership agencies provided additional physical exercise classes on Tai Chi and yoga. • Intergenerational work with local primary schools offered physical activity and games including Wii fit, orienteering and 10 pin bowling. • Green GymsFit as a Fiddle
  • 8. Healthy Eating •Healthy Eating Workshops •Cookery classes . •Gardening & allotment workshops •Lunch ClubsFit as a Fiddle
  • 9. Mental & Emotional Wellbeing • Holistic assessment of each participant undertaken. • Provide access to activities that will improve social interaction. • Wellbeing awareness workshops using reminiscence sessions. • Arts & Crafts. • VolunteersFit as a Fiddle
  • 10. What Barriers and Challenges Did We Face?? •Language & Literacy •Fatalistic approach to old age & illness •Restricted physical abilities •Lack of transport & accessible venues •Cultural barriers to participation •Fear , mistrust – lack of confidence & self esteemFit as a Fiddle
  • 11. How did we overcome these barriers?• Recruited project staff & volunteers with bi lingual skills & community knowledge.• Local , accessible and familiar venues• Used other existing groups & community “leaders” that had an existing relationship with ME older people already.• Offered low impact easily accessible activities.• Offered separate men`s and women`s groups/activities with male & female staff, volunteers & tutors.• Provided transport and accompanied participants to venues where required.Fit as a Fiddle
  • 12. Main Achievements • Impact upon older people`s lives. • Forging strong links for future between older people and the health & social care sector. • Changing the mindset of communities as to the importance of health and wellbeing needs even when getting “older”!Fit as a Fiddle
  • 13. Where are we now? • Fit as a fiddle /BLF “Supporting Change & Impact” bid • BLF Reaching Communities bidFit as a Fiddle
  • 14. Contact us atAge UK LancashireEastern Lives ProjectUnit 2 Number One Market StreetNelsonLancashireBB9 7LJwww.ageuklancs.org.ukFit as a Fiddle
  • 15. Faith and Community StrandShaheen Bi – Sporting Equals, Insight and Projects Manager
  • 16. faaf - faith and community strandSporting Equals is an independent body whose mission is topromote ethnic diversity in the area of sport and physical activity.Our aim it to raise awareness of needs of Black and MinorityEthnic (BME) communities, influence policy and inspire change.Fit as a Fiddle
  • 17. faaf - faith and community strandSporting Equals was commissioned by AgeUK to help support theBig Lottery Fund Wellbeing Programme which supports the fit asa fiddle portfolio.One of the five national partners to the AgeUK fit as a fiddlecascade training programme appointed to deliver the „Faith andCommunity Strand‟.Fit as a Fiddle
  • 18. fit as a fiddle - faith and community strandAim of ProjectTo develop a tailor made training package for Black and MinorityEthnic (BME) communities to enable wellbeing focusing on threekey outcomes: Physical Activity Healthy Eating Mental WellbeingFit as a Fiddle
  • 19. fit as a fiddle - faith and community strandObjective of the ProjectTraining aimed at up-skilling volunteers to enable them to workwith up to six older beneficiaries.Three key phases: Initial Pilot Regional Pilot National Roll OutFit as a Fiddle
  • 20. fit as a fiddle - faith and community strandOutcomes of ProjectTraining289 Volunteers trained across 39 Partner OrganisationsReach of 1,224 Older BeneficiariesRoadshows15 partner organisations hosted 29 Roadshow EventsReach of 4,019 Older BeneficiariesTotal amount of people engaged: 5,532Fit as a Fiddle
  • 21. fit as a fiddle - faith and community strandFit as a Fiddle
  • 22. fit as a fiddle - faith and community strand Engaging BME communities in Physical Activity Incorporating exercise as part of daily activities and making small changes to routines. Introducing less demanding and new activities such as Tai Chi, Chair Based Exercise. Highlighting the benefits of physical activity in community languages in light of loss off weight, feeling healthier and less stressed. Being culturally sensitive to older peoples needs around dress and segregation. Evaluation results show that these changes helped increase physical activity levels (on average an extra 2 hours of activity per week).Fit as a Fiddle
  • 23. fit as a fiddle - faith and community strandEngaging BME communities in Healthy Eating Raising awareness of natural ingredients, particularly the use of fat and ghee and proportion control. Introducing healthy cooking methods, food hygiene and specific diets for illnesses such as diabetes and heart conditions. Introducing more fruit and vegetables linked to country of origin. Being mindful of shopping habits and what is purchased. Image from St Plus College - MagherafeltFit as a Fiddle
  • 24. fit as a fiddle - faith and community strandEngaging BME communities in Wellbeing Offering opportunities for shared experiences, reminiscence and activities to keep the mind active e.g; social walking groups Introducing opportunities for social interaction and activity and linking this to places of worship. Befriending to help develop confidence and self assurance particularly for BME women. Image from Sporting Equals Training SessionFit as a Fiddle
  • 25. fit as a fiddle - faith and community strand Feedback - Partner Organisations‘Participants are more mindful of the need toincorporate exercise into their lifestyles and are moreaware of how this could be done through dailyactivities’.Moreland Trust‘The best thing we have learnt from the project is thatpeople have the capacity to do a lot more than wegive them credit for but need support to get there.’Stratton Street Community CentreFit as a Fiddle Image from Sporting Equals Partner Organisation
  • 26. fit as a fiddle - faith and community strand Achievements Message of faaf went beyond older people and impacted on the wellbeing of volunteers, the wider community and sustained behaviour change in projects. The project has created greater health awareness and demonstrated enhanced health outcomes. The training and roadshows allowed Sporting Equals to deliver key messages to audiences who are otherwise disengaged from mainstream services.Fit as a Fiddle
  • 27. fit as a fiddle - faith and community strand Sustainability & Long Term Impact• 72% of projects established partnership links with key agencies such as Primary Care Trusts, Community Groups etc.• 56% of projects confirmed that they will continue working relationships through referral links, befriending services and for accessing resources such as subsidised venues.• 79% of projects have sustained faaf volunteers and have confirmed they would continue with activities now the project has ended.Fit as a Fiddle
  • 28. Key RecommendationsEngaging older people from BME communities CULTURE• Provide same sex groups and tutors at exercise classes and events.• Be aware of issues around clothing and consider religious sensitivities such as prayer timing.• Use people who can speak community languages and consider language and literacy requirements.• Link health messages to religious teachings..Fit as a Fiddle
  • 29. Key Recommendations Engaging older people from BME communities MARKETING AND PROMOTION• BME groups respond more positively to “word of mouth” or one to one personal promotion as opposed to more “traditional” poster/leafleting methods.• BME older people are more likely to engage with a project that has been recommended to them or “legitimised” by a religious leader or community champion.• Promote projects through ethnic media and places of worship ie; gurdwaras, mosques and temples.Fit as a Fiddle
  • 30. Key RecommendationsEngaging older people from BME communities VOLUNTEERS• Use volunteers with existing experience of the community and its particular ways of doing things to engage with BME older people.• Up skill volunteers through training.• Utilise the role of volunteers as community champions and role models to promote health messages.• Set clear targets for volunteers and reward achievement. Image from Finsbury park Business ForumFit as a Fiddle
  • 31. Key Recommendations Engaging older people from BME communities PARTNERSHIPS AND ENGAGEMENT• Bring health professionals out of their mainstream premises/offices into the community to meet with BME older people in local, accessible and trusted venues.• Consult with BME older people on activities and talk to them about what challenges they face and work with service providers to help break down barriers.• Signpost activities and develop partnership links.Fit as a Fiddle
  • 32. Barriers to Engagement and Why these projectsare important?• Mainstream services are not culturally sensitive to the needs of BME communities1.• BME Groups suffer from greater social disadvantage2 and are more likely to be concentrated in the most economically deprived wards in England3.• Statistics show that there are greater health inequalities for BME groups compared to the general population4.1. Sporting Equals faaf Evaluation Report, January 20122. Socio-economic position and political support of individuals of black and minority ethnic (BME) ethnicity in Britain, 1971-2004 - Economic and Social Research Council (ESRC)3. Parallel lives? Poverty among ethnic minority groups in Britain, Platt, L, London 20124. Parliamentary Office of Science and Technology, Post note 276, January 2007Fit as a Fiddle
  • 33. Barriers to Engagement and why these types ofprojects are important?• A clear need for service providers to build trust and reassurance and to be culturally aware to help break down barriers.• Lack of awareness and education around health and physical activity, e.g; some BME communities view old age as a period of rest.• Limited information accessible through mainstream providers and lack of knowledge around what is available locally.• Changing behaviour takes time and needs supported interventions.Fit as a Fiddle