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Techno Savvy Or Techno Phobic Fapa Presentation Ac 091409

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APA FL presentation Sept. \'09

APA FL presentation Sept. \'09

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  • 1. Techno Savvy Techno Phobic?
    or
    Using Innovative Tech Tools in Planning
    Social Media Revolution
  • 2.
    • Robert Mulhere, AICP
    • 3. Anita Clark
    • 4. Tammie Nemecek
    • 5. Chris Doyle
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 6. Agenda
    • Introduction to Web 2.0 & Social Media
    • 7. Potential Techno Savvy Project Uses
    • 8. Real World Techno Savvy Project Example
    • 9. Staying Ahead of the Techno Curve
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 10. Anita Clark
    Director of Business Development, Public Sector
    Neighborhood America
    • Introduction to Web 2.0 & Social Media
    • 11. Potential Techno Savvy Project Uses
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 12. What is Web 2.0?
    Web 2.0
    • the use of World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration.
    Social Media
    • is a shift in how people discover, read and share news, information and content; it supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).
    • 13. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political, and business use.
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 14. Social Media Collaboration 101
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 15. Potential Project Uses
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 16.  Discussion Boards/Blogs
    http://apaplanning.ning.com
    http://losangelestransportation.blogspot.com
    www.flamendments.org
    www.411on281.com
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 17. Mass Outreach/ Communication
    Bay Area SUASI - Super Urban Area Strategic Initiative
    City of New Orleans - Master Planning
    http://www.penndot11.com/I376SectionA38/subscribe.asp
    http://www.modot.mo.gov/Twitter/index.htm
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 18. File Sharing
    Flickr Photo Sharing
    Photo sharing
    Digg File Sharing
    Everything on Digg — from blogs, news, videos to images — is submitted by the community
    Imagine New York
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 19. Video Sharing
    Wight & Company: Jay Womack on Sustainable Street Design
    Pioneer Engineering
    Wastewater management company: Hydrotech Engineering SA
    Dump The Pump
    On the Go with Metro: Track & Structures
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 20. Virtual Meetings
    VTrans 2035 Plan
    Seattle Community Meetings
    Virtual Town Hall
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 21. Simulated Environments
    OpenForum.com
    OneVoiceforFlorida.com
    Community Viz.com
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 22. Creative Applications
    Company Sponsored Blogs:
    Urbanism and the New Economy Blog
    Virtual Organizations:
    Form-Based Code Institute
    Complete Streets Coalition
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 23. Considerations & Questions
    Scope and Budget
    • Initial Development
    • 24. “Care and Feeding”
    Content Management
    • Link Social Media to Main Website
    • 25. Use Disclaimers as Needed (esp. for NEPA)
    • 26. Monitor Content (but liberally)
    Records Keeping (NEPA again…)
    Legal Implications / Security
    • Intellectual Property
    • 27. Data Management
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 28. Moderation, Security & Control
    If you owned the relationship with your own rich media community you could:
    Allow citizen created content and communication in an environment managed by you
    Allow the Capture of detailed information about your engaged citizens with unique profiles (profile detail controlled by you)
    Use this detailed profile in conjunction with our Behavioral Analytics and tie that back to your CRM system and programs (track community activity to help build consensus based on public trends)
    Have control over the organization of the community by topics, highest rated or timely.
    Connect this interactive two way communication back to your other Social Media initiatives, Twitter, LinkedIn, and FaceBook
    Have Moderation capabilities for the community and content.
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 29. Tammie Nemecek
    President & CEO
    Economic Development Council
    of Collier County
    • Real World Techno Savvy Project Example
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 30. An undertaking by the EDC of Collier County to explore economic innovation and create a prosperous and sustainable business community in Collier County.
    www.projectinnovation.cc
    “Wideo”– web-based walkout video
    Real Time Polling
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 31. Real Time Polling
    How long have you lived in Collier County?
    More than 50 years
    30 to 50 years
    10 to 30 years
    5 to 10 years
    3 to 5 years
    1 to 3 years
    Less than 1 year
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 32. Declaration for our Community
    Balanced&Sustainable Drivers
    Measurable Goals
    Real Time Polling
    Quality of Place
    Business Climate
    Talent
    Governance
    Innovation
    Infrastructure
    Projects
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 33. Quality of Place
    Business Climate
    Governance
    Innovation
    Infrastructure
    Talent
    Real Time Polling
    What are the drivers?
    WORLD CLASS
    Encompasses all levels of education, including higher education and professional development, utilizing intellectual capital of emerging talent, existing talent, and retiree talent resulting in a destination choice for creative people.
    Encourages collaboration and accountability within the entire civic system resulting in leadership and innovation in the public private and non-profit sectors.
    A vibrant environment that nurtures businesses at all stages of development, resulting in a leading reputation that is valued across the full spectrum of the community.
    A sense of belonging that connects people through history, diversity, and the culture of our community and is categorized by our natural environment, health care, safety and the arts through creative interaction.
    Stimulates investment in entrepreneurship and development of new technologies resulting in revolutionary approaches to research and development yielding economic and environmental sustainability.
    Supports the efficient delivery of energy, communications, housing, and transportation and the connectivity of people, goods, and services.
  • 34. Talent
    Real Time Polling
    WORLD CLASS
    Encompasses all levels of education, including higher education and professional development, utilizing intellectual capital of emerging and existing talent, resulting in a destination choice for creative people.
  • 35. Real Time Polling
    Regarding WORLD CLASS TALENT, did we hear you?
    Not at all
    .
    .
    .
    .
    .
    .
    .
    .
    Perfectly
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 36. Chris Doyle
    President & Publisher
    Naples Daily News
    • Staying Ahead of the Techno Curve
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 37. Christensen’s Innovator Dilemma
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 38. Another Perfect Storm is Brewing …
    Gartner Hype Cycle
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 39. Adults & Social Network Sites
    www.pewinternet.org
    • The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% to 35% .
    • 40. 75% of adults , age18-24 using these networks!
    • 41. Stop worrying about what “young people aren’t doing ” and join them at what they are doing. Meet your audience.Their parents and grandparents are rapidly joining.
    • 42. What we will create is not intended to replace, but rather complement.
    • 43. When users do use social networks for professional and personal reasons, they often maintain multiple profiles, generally across different sites.
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 44. Collaboration
    OLD WAY- “Path to Death” News. 1.0
    NEW WAY - “Path to Growth” Writers, editors, users, public, multimedia, comments, blogs, forums, sharing
    NEW WORLD- “Better Connected.”
    But not just journalism, everything!
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 45. Example: Old Signature Block
    Chris Doyle
    President and Publisher
    Naples News Media Group,
    Naples Daily News
    Chris.doyle@naplenews.com
    (p) 239.435.3433
    (f ) 239.435.3482
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 46. Example: New Signature Block
    Example: New Signature Block
    Chris Doyle
    President and Publisher
    Naples News Media Group,
    Naples Daily News
    Chris.doyle@naplenews.com
    To connect with me at Twitter, Facebook, LinkedIn, and more, click here:
    http://www.naplesnews.com/staff/chris-doyle/
    (p) 239.435.3433
    (f ) 239.435.3482
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 47. Survey Results
    19 Responses
    Subject APA: Innovative Tech Tools
    Sent On: September 8, 2009 10:30 AM
    Sent To: FL APA Conference Attendees Blast List
    Total Bounced: 73Soft and 250 Hard
    Total Delivered: 2,688
    Delivery Rate: 89.27%
    HTML Opens: 761
    HTML Open Rate: 25.27%
    Unique Clicks: 86
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 48. Survey Questions Submitted
    How can I get the most out of Windows Live for collaborating with consultants and clients?
    How do I address social equity concerns and ensure all age and ethnic cohorts participate?
    How do you overcome the “social” aspect to get to a useful tool that will bypass corporate filters and mentalities; as well as, how to reconcile this with public records laws?
    How can we do more or less and include techno phobic (non-savvy) staff?
    Will the analog/digital conversion impact Wi-Fi bandwidth and access?
    APA Florida 2009 Techno Savvy or Techno Phobic?
  • 49. Techno Savvy Techno Phobic?
    Questions?
    or
    Using Innovative Tech Tools in Planning
    Social Media Revolution

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