Techno Savvy     Techno Phobic?<br />or<br />Using Innovative Tech Tools in Planning<br />Social Media Revolution<br />
<ul><li>Robert Mulhere, AICP
Anita Clark
Tammie Nemecek
Chris Doyle</li></ul>APA Florida 2009 Techno Savvy or Techno Phobic?<br />
Agenda<br /><ul><li> Introduction to Web 2.0 & Social Media
 Potential Techno Savvy Project Uses
 Real World Techno Savvy Project Example
 Staying Ahead of the Techno Curve</li></ul>APA Florida 2009 Techno Savvy or Techno Phobic?<br />
Anita Clark<br />Director of Business Development, Public Sector <br />Neighborhood America<br /><ul><li>Introduction to W...
Potential Techno Savvy Project Uses</li></ul>APA Florida 2009 Techno Savvy or Techno Phobic?<br />
What is Web 2.0?<br />Web 2.0<br /><ul><li>the use of World Wide Web technology and web design that aims to facilitate cre...
Social media has become extremely popular because it allows people to connect in the online world to form relationships fo...
Social Media Collaboration 101<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
Potential Project Uses<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
 Discussion Boards/Blogs<br />http://apaplanning.ning.com<br />http://losangelestransportation.blogspot.com<br />www.flam...
Mass Outreach/ Communication<br />Bay Area SUASI - Super Urban Area Strategic Initiative<br />City of New Orleans - Maste...
File Sharing<br />Flickr Photo Sharing<br />Photo sharing<br />Digg File Sharing<br />Everything on Digg — from blogs, ne...
Video Sharing<br />Wight & Company: Jay Womack on Sustainable Street Design<br />Pioneer Engineering<br />Wastewater mana...
Virtual Meetings<br />VTrans 2035 Plan<br />Seattle Community Meetings<br />Virtual Town Hall<br />APA Florida 2009 Techn...
Simulated Environments<br />OpenForum.com<br />OneVoiceforFlorida.com<br />Community Viz.com<br />APA Florida 2009 Techno...
Creative Applications<br />Company Sponsored Blogs: <br />Urbanism and the New Economy Blog<br />Virtual Organizations:<br...
Considerations & Questions<br />Scope and Budget<br /><ul><li> Initial Development
“Care and Feeding”</li></ul>Content Management<br /><ul><li> Link Social Media to Main Website
 Use Disclaimers as Needed (esp. for NEPA)
 Monitor Content (but liberally)</li></ul>Records Keeping (NEPA again…)<br />Legal Implications / Security<br /><ul><li> I...
 Data Management</li></ul>APA Florida 2009 Techno Savvy or Techno Phobic?<br />
Moderation, Security & Control<br />If you owned the relationship with your own rich media community you could:<br />Allow...
Tammie Nemecek<br />President & CEO<br />Economic Development Council<br />of Collier County<br /><ul><li>Real World Techn...
An undertaking by the EDC of Collier County to explore economic innovation and create a prosperous and sustainable busines...
Real Time Polling<br />How long have you lived in Collier County?<br />More than 50 years<br />30 to 50 years<br />10 to 3...
Declaration for our Community<br />Balanced&Sustainable Drivers<br />Measurable Goals<br />Real Time Polling<br />Quality ...
Quality of Place<br />Business Climate<br />Governance<br />Innovation<br />Infrastructure<br />Talent<br />Real Time Poll...
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Techno Savvy Or Techno Phobic Fapa Presentation Ac 091409

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Techno Savvy Or Techno Phobic Fapa Presentation Ac 091409

  1. 1. Techno Savvy Techno Phobic?<br />or<br />Using Innovative Tech Tools in Planning<br />Social Media Revolution<br />
  2. 2. <ul><li>Robert Mulhere, AICP
  3. 3. Anita Clark
  4. 4. Tammie Nemecek
  5. 5. Chris Doyle</li></ul>APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  6. 6. Agenda<br /><ul><li> Introduction to Web 2.0 & Social Media
  7. 7. Potential Techno Savvy Project Uses
  8. 8. Real World Techno Savvy Project Example
  9. 9. Staying Ahead of the Techno Curve</li></ul>APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  10. 10. Anita Clark<br />Director of Business Development, Public Sector <br />Neighborhood America<br /><ul><li>Introduction to Web 2.0 & Social Media
  11. 11. Potential Techno Savvy Project Uses</li></ul>APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  12. 12. What is Web 2.0?<br />Web 2.0<br /><ul><li>the use of World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration.</li></ul>Social Media<br /><ul><li>is a shift in how people discover, read and share news, information and content; it supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).
  13. 13. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political, and business use.</li></ul>APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  14. 14. Social Media Collaboration 101<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  15. 15. Potential Project Uses<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  16. 16.  Discussion Boards/Blogs<br />http://apaplanning.ning.com<br />http://losangelestransportation.blogspot.com<br />www.flamendments.org<br />www.411on281.com<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  17. 17. Mass Outreach/ Communication<br />Bay Area SUASI - Super Urban Area Strategic Initiative<br />City of New Orleans - Master Planning<br />http://www.penndot11.com/I376SectionA38/subscribe.asp<br />http://www.modot.mo.gov/Twitter/index.htm<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  18. 18. File Sharing<br />Flickr Photo Sharing<br />Photo sharing<br />Digg File Sharing<br />Everything on Digg — from blogs, news, videos to images — is submitted by the community<br />Imagine New York<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  19. 19. Video Sharing<br />Wight & Company: Jay Womack on Sustainable Street Design<br />Pioneer Engineering<br />Wastewater management company: Hydrotech Engineering SA<br />Dump The Pump<br />On the Go with Metro: Track & Structures<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  20. 20. Virtual Meetings<br />VTrans 2035 Plan<br />Seattle Community Meetings<br />Virtual Town Hall<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  21. 21. Simulated Environments<br />OpenForum.com<br />OneVoiceforFlorida.com<br />Community Viz.com<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  22. 22. Creative Applications<br />Company Sponsored Blogs: <br />Urbanism and the New Economy Blog<br />Virtual Organizations:<br />Form-Based Code Institute<br />Complete Streets Coalition<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  23. 23. Considerations & Questions<br />Scope and Budget<br /><ul><li> Initial Development
  24. 24. “Care and Feeding”</li></ul>Content Management<br /><ul><li> Link Social Media to Main Website
  25. 25. Use Disclaimers as Needed (esp. for NEPA)
  26. 26. Monitor Content (but liberally)</li></ul>Records Keeping (NEPA again…)<br />Legal Implications / Security<br /><ul><li> Intellectual Property
  27. 27. Data Management</li></ul>APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  28. 28. Moderation, Security & Control<br />If you owned the relationship with your own rich media community you could:<br />Allow citizen created content and communication in an environment managed by you<br />Allow the Capture of detailed information about your engaged citizens with unique profiles (profile detail controlled by you)<br />Use this detailed profile in conjunction with our Behavioral Analytics and tie that back to your CRM system and programs (track community activity to help build consensus based on public trends)<br />Have control over the organization of the community by topics, highest rated or timely. <br />Connect this interactive two way communication back to your other Social Media initiatives, Twitter, LinkedIn, and FaceBook<br />Have Moderation capabilities for the community and content.<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  29. 29. Tammie Nemecek<br />President & CEO<br />Economic Development Council<br />of Collier County<br /><ul><li>Real World Techno Savvy Project Example</li></ul>APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  30. 30. An undertaking by the EDC of Collier County to explore economic innovation and create a prosperous and sustainable business community in Collier County.<br />www.projectinnovation.cc<br />“Wideo”– web-based walkout video<br />Real Time Polling<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  31. 31. Real Time Polling<br />How long have you lived in Collier County?<br />More than 50 years<br />30 to 50 years<br />10 to 30 years<br />5 to 10 years<br />3 to 5 years<br />1 to 3 years<br /> Less than 1 year<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  32. 32. Declaration for our Community<br />Balanced&Sustainable Drivers<br />Measurable Goals<br />Real Time Polling<br />Quality of Place<br />Business Climate<br />Talent<br />Governance<br />Innovation<br />Infrastructure<br />Projects<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  33. 33. Quality of Place<br />Business Climate<br />Governance<br />Innovation<br />Infrastructure<br />Talent<br />Real Time Polling<br />What are the drivers?<br />WORLD CLASS<br />Encompasses all levels of education, including higher education and professional development, utilizing intellectual capital of emerging talent, existing talent, and retiree talent resulting in a destination choice for creative people.<br />Encourages collaboration and accountability within the entire civic system resulting in leadership and innovation in the public private and non-profit sectors.<br />A vibrant environment that nurtures businesses at all stages of development, resulting in a leading reputation that is valued across the full spectrum of the community.<br />A sense of belonging that connects people through history, diversity, and the culture of our community and is categorized by our natural environment, health care, safety and the arts through creative interaction.<br />Stimulates investment in entrepreneurship and development of new technologies resulting in revolutionary approaches to research and development yielding economic and environmental sustainability.<br />Supports the efficient delivery of energy, communications, housing, and transportation and the connectivity of people, goods, and services.<br />
  34. 34. Talent<br />Real Time Polling<br />WORLD CLASS<br />Encompasses all levels of education, including higher education and professional development, utilizing intellectual capital of emerging and existing talent, resulting in a destination choice for creative people.<br />
  35. 35. Real Time Polling<br />Regarding WORLD CLASS TALENT, did we hear you?<br />Not at all<br />.<br />.<br />.<br />.<br />.<br />.<br />.<br />.<br /> Perfectly<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  36. 36. Chris Doyle<br />President & Publisher<br />Naples Daily News<br /><ul><li>Staying Ahead of the Techno Curve</li></ul>APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  37. 37. Christensen’s Innovator Dilemma <br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  38. 38. Another Perfect Storm is Brewing …<br />Gartner Hype Cycle<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  39. 39. Adults & Social Network Sites<br />www.pewinternet.org<br /><ul><li>The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% to 35% .
  40. 40. 75% of adults , age18-24 using these networks!
  41. 41. Stop worrying about what “young people aren’t doing ” and join them at what they are doing. Meet your audience.Their parents and grandparents are rapidly joining.
  42. 42. What we will create is not intended to replace, but rather complement.
  43. 43. When users do use social networks for professional and personal reasons, they often maintain multiple profiles, generally across different sites. </li></ul>APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  44. 44. Collaboration<br />OLD WAY- “Path to Death” News. 1.0<br />NEW WAY - “Path to Growth” Writers, editors, users, public, multimedia, comments, blogs, forums, sharing<br />NEW WORLD- “Better Connected.”<br />But not just journalism, everything!<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  45. 45. Example: Old Signature Block<br />Chris Doyle<br />President and Publisher<br />Naples News Media Group,<br />Naples Daily News<br />Chris.doyle@naplenews.com<br />(p) 239.435.3433<br />(f ) 239.435.3482<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  46. 46. Example: New Signature Block<br />Example: New Signature Block<br />Chris Doyle<br />President and Publisher<br />Naples News Media Group,<br />Naples Daily News<br />Chris.doyle@naplenews.com<br />To connect with me at Twitter, Facebook, LinkedIn, and more, click here:<br />http://www.naplesnews.com/staff/chris-doyle/<br />(p) 239.435.3433<br />(f ) 239.435.3482<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  47. 47. Survey Results<br />19 Responses<br />Subject APA: Innovative Tech Tools<br />Sent On: September 8, 2009 10:30 AM<br />Sent To: FL APA Conference Attendees Blast List<br />Total Bounced: 73Soft and 250 Hard <br />Total Delivered: 2,688<br />Delivery Rate: 89.27% <br />HTML Opens: 761<br />HTML Open Rate: 25.27% <br />Unique Clicks: 86<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  48. 48. Survey Questions Submitted<br />How can I get the most out of Windows Live for collaborating with consultants and clients?<br />How do I address social equity concerns and ensure all age and ethnic cohorts participate?<br />How do you overcome the “social” aspect to get to a useful tool that will bypass corporate filters and mentalities; as well as, how to reconcile this with public records laws?<br />How can we do more or less and include techno phobic (non-savvy) staff?<br />Will the analog/digital conversion impact Wi-Fi bandwidth and access?<br />APA Florida 2009 Techno Savvy or Techno Phobic?<br />
  49. 49. Techno Savvy Techno Phobic?<br />Questions?<br />or<br />Using Innovative Tech Tools in Planning<br />Social Media Revolution<br />
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