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AMA Presentation 9on Innovation Centers



Executive Centers for Innovation

Executive Centers for Innovation



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AMA Presentation 9on Innovation Centers Presentation Transcript

  • 1. INNOVATIVE PLACES, SPACES AND PROCESSES CREATE A BRANDED CLIENT EXPERIENCE Alan G. Chute Ph.D. Six Sigma Lean Master Black Belt Unisys Strategic Marketing VP retired American Marketing Association September 9, 2010
  • 2. Innovative Places, Spaces and Processes Create a Branded Client Experience  Explain the rationale for the design of the Unisys Executive Centers for Innovation (ECI)  Experience a ThinkTank session  Explore the processes used for Innovation Workshops
  • 3. Philadelphia - Executive Briefing Center Design Themes Visibility Strategy Fusion of High Tech Solutions and Trusted Domain Experience Sherpa Experience Philadelphia, 2003
  • 4. New York - Executive Briefing Center Design Themes Imagine It. Done. Innovation Collaboration New York, 2005
  • 5. Ideal Client Experience 5 4 Innovative Spaces: 1 Reception/Brand Immersion 3 2 Video Conferencing Room 6 3 Exec Briefing Room 4 Solution Showcase 7 5 Client Design Space 2 6 Design Space Breakout 8 1 7 Restrooms 8 Semi-private PC cubes Footprint 10,500 square feet (975 square meters) Design, 2007
  • 6. Brand Immersion/Solution Showcase
  • 7. Solution Showcase
  • 8. Brussels ECI Solution Showcase Brussels, 2008
  • 9. Client Design Space
  • 10. London ECI Ideation Center London, 2009
  • 11. ECI Branding, Demos and Experiences  Wallpaper Video  Brand Immersion  Strategic Credentials  Simulation Demos  Ideation Sessions  Work Sessions London, 2009
  • 12. Work Session Processes Brainstorm Organize Clarify Vote Assign Report
  • 13. Innovation Workshop Process Flow Day 1 (4 hrs) Day 2 (4 hrs) Full Group Breakouts / Full Group Tools Identification Categorization Prioritization Profiling Roadmapping GroupSystems ThinkTank Categorized List of list of Opportunity Outputs innovation innovation Profile opportunities opportunities Categorized by Project Prioritization Matrix Mini-business case functional swim-lanes (Cost/Benefit Matrix) including description, value proposition, Implementation Roadmap Process recommendation etc. (Product Roadmap) (Technology Roadmap) Full Project Prioritization (completed either during initial Business Impact vs. Innovation prioritization phase or after profiling phase) Maturity Typically 6-10 key criteria with weighting factors
  • 14. INNOVATIVE PLACES, SPACES AND PROCESSES CREATE A BRANDED CLIENT EXPERIENCE Alan G. Chute, Ph.D. Six Sigma Lean Master Black Belt Unisys Strategic Marketing Vice President retired American Marketing Association September 9, 2010 Thank You! www.LinkedIn.com/in/AlanChute agchute@yahoo.com
  • 15. ECI Space Design brand Contemporary components to portray  Lobby/Brand Immersion Area  Immediately engages client with Brand  Clear starting point for client experience  Solution Showcase  Dynamic walk-through area Lobby/Brand Immersion provide clients Solution Showcase kiosks preview  Demonstrations, Strategy, Portfolio a customized welcome breadth of strategic portfolio  Executive Briefing Room  Large meeting room/boardroom  Collaboration with remote experts  Client Design Center Executive Briefing Rooms offer high- Client Design Center is ideal for  Facilitator-led engagements & tech environment and high client impact Innovation Workshops coordinated workshops  Specially equipped for Blueprinting and Innovation Workshops Brussels, 2008
  • 16. Accelerating Adoption Geoffrey Moore’s Crossing the Chasm (1991) Marketing and Selling Technology Products to Mainstream Customers Everett Roger’s Diffusion of Innovations (1962) Innovators – Early Adopters – Early Majority – Late Majority - Laggards