AMA Presentation 9on Innovation Centers


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Executive Centers for Innovation

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AMA Presentation 9on Innovation Centers

  1. 1. INNOVATIVE PLACES, SPACES AND PROCESSES CREATE A BRANDED CLIENT EXPERIENCE Alan G. Chute Ph.D. Six Sigma Lean Master Black Belt Unisys Strategic Marketing VP retired American Marketing Association September 9, 2010
  2. 2. Innovative Places, Spaces and Processes Create a Branded Client Experience  Explain the rationale for the design of the Unisys Executive Centers for Innovation (ECI)  Experience a ThinkTank session  Explore the processes used for Innovation Workshops
  3. 3. Philadelphia - Executive Briefing Center Fusion of High Tech Solutions and Trusted Domain Experience Visibility Strategy Design Themes Philadelphia, 2003 Sherpa Experience
  4. 4. New York - Executive Briefing Center Innovation Collaboration Design Themes New York, 2005 Imagine It. Done.
  5. 5. 1 2 3 4 5 6 7 Ideal Client Experience Innovative Spaces: Reception/Brand Immersion Video Conferencing Room Exec Briefing Room Solution Showcase Client Design Space Design Space Breakout Restrooms Semi-private PC cubes 8 6 1 2 3 4 5 7 8 Footprint 10,500 square feet (975 square meters) Design, 2007
  6. 6. Brand Immersion/Solution Showcase
  7. 7. Solution Showcase
  8. 8. Brussels ECI Solution Showcase Brussels, 2008
  9. 9. Client Design Space
  10. 10. London ECI Ideation Center London, 2009
  11. 11. ECI Branding, Demos and Experiences  Wallpaper Video  Brand Immersion  Strategic Credentials  Simulation Demos  Ideation Sessions  Work Sessions London, 2009
  12. 12. Work Session Processes Brainstorm Organize Clarify Vote Assign Report
  13. 13. Innovation Workshop Process Flow Identification Categorization Prioritization Profiling Roadmapping List of innovation opportunities Categorized list of innovation opportunities Project Prioritization Matrix (Cost/Benefit Matrix) Business Impact vs. Innovation Maturity Opportunity Profile Implementation Roadmap (Product Roadmap) (Technology Roadmap) Day 1 (4 hrs) Full Group Day 2 (4 hrs) Breakouts / Full Group GroupSystems ThinkTank Categorized by functional swim-lanes Mini-business case including description, value proposition, recommendation etc. Full Project Prioritization (completed either during initial prioritization phase or after profiling phase) Typically 6-10 key criteria with weighting factors OutputsTools Process
  14. 14. INNOVATIVE PLACES, SPACES AND PROCESSES CREATE A BRANDED CLIENT EXPERIENCE Alan G. Chute, Ph.D. Six Sigma Lean Master Black Belt Unisys Strategic Marketing Vice President retired American Marketing Association September 9, 2010 Thank You!
  15. 15. Client Design Center is ideal for Innovation Workshops Lobby/Brand Immersion provide clients a customized welcome Solution Showcase kiosks preview breadth of strategic portfolio Contemporary components to portray brand Executive Briefing Rooms offer high- tech environment and high client impact ECI Space Design  Lobby/Brand Immersion Area  Immediately engages client with Brand  Clear starting point for client experience  Solution Showcase  Dynamic walk-through area  Demonstrations, Strategy, Portfolio  Executive Briefing Room  Large meeting room/boardroom  Collaboration with remote experts  Client Design Center  Facilitator-led engagements & coordinated workshops  Specially equipped for Blueprinting and Innovation Workshops Brussels, 2008
  16. 16. Accelerating Adoption Geoffrey Moore’s Crossing the Chasm (1991) Marketing and Selling Technology Products to Mainstream Customers Everett Roger’s Diffusion of Innovations (1962) Innovators – Early Adopters – Early Majority – Late Majority - Laggards