Green Light Credentials

Credentials 2009 1

green light | summary Qualitative boutique Established 1998 London based International network 20 years qual experience In-house viewing facility Saros – respondent recruitment

green light | who we are Green Light is a leading independent qualitative research agency, immersed in understanding people, and experts in interpreting this understanding to inform brand strategy We pride ourselves in uncovering the ‘so what’ factor

green light | who we are Established in 1998, we are a senior team of enthusiastic, creative and dedicated researchers, experienced in both consumer and B2B research across the UK and throughout the world

green light | what we offer We work closely with clients on a range of studies, including: brand studies concept tests product launches new packaging marketing and communications evaluation … and how these fit with the needs of target audiences and their lifestyles

green light | what we offer Our bespoke approach ranges from the well-known, such as group discussions, depth interviews, accompanied shops and voxpops, to immersion sessions, longitudinal studies, and interactive forums

green light | what we offer range of discussion accompanied in-home ethnographic formats shops interviews emotional monitoring projective techniques blogs & SMS immersion/ interactive longitudinal video diaries, webcams, role reversal studies voxpops interactive custom panels field visits message boards home trial pre-tasks ideation workshops

green light | what we offer international network quality creativity recruitment market experience understanding flexibility context partnering approach

green light | what we offer international network quality creativity recruitment providing you with tailored solutions to meet market experience your objectives efficiently understanding and cost-effectively flexibility context partnering approach

green light | international experience Sweden Finland Norway Denmark Russian Federation Czech Rep. UK Germany Slovak Rep. Canada France Austria Poland Austria Taiwan Italy Hungary China North America Spain Greece Romania Israel Lebanon Ukraine Japan UAE HK Egypt Thailand Mexico Philippines Venezuela India El Salvador Singapore Kenya Colombia Brazil Peru Chile South Africa Australia Argentina 10

green light | international experience Sweden Finland Norway Denmark Russian Federation Czech Rep. strong & close relationships UK Germany Slovak Rep. Canada Austria Poland Austria central coordination France Spain Italy Hungary Greece Romania China Taiwan North America Lebanon Ukraine Japan Israel local briefings Egypt UAE Thailand HK Mexico Philippines Venezuela internal workshops India El Salvador Singapore Kenya Colombia local market insights Brazil Peru multi-lingual researchers Chile South Africa Australia Argentina 11

green light | Saros recruitment In 2000 we established the qualitative recruitment agency, Saros This pioneering initiative grew out of an industry need for better quality recruitment and proved to be a market leader in this field, winning awards for innovation Specialising in UK recruitment, we have access to 165,000 respondents solely for the purpose of conducting qualitative research 12

green light | Saros recruitment Saros allows us to offer our clients: Niche targeting Recontacts Proprietary qualitative panels Quality control Fast turnaround Cost-effectiveness 13

green light | the meadow We have our own in-house viewing facility, the meadow, in Central London It offers a comfortable environment for respondents and clients, with a viewing facility, audio visual equipment, and video streaming … and ultimately, it means a cost saving for our clients 14

green light | what our clients say... Clients have described us as being different for… being personable and flexible offering tailored solutions, an innovative approach, and fresh thinking having the ability to decipher complexity and deliver impressive debriefs delivering actionable insights and clear direction “Working with Green Light is like having another member of the team on-board. They live and breathe our brand during a project so that they can understand the issues we are facing, challenge our strategy and build on our solutions. More than just a "researcher" or an "insight gatherer", what's great about Green Light is that they go that extra mile to help you to think about the implications of what they have discovered and what actions you could and should take as a result. When you start a project with Green Light, you know that it's going somewhere!” Mark Whiting, Consumer & Shopper Knowledge Manager, Hennessy

green light | the team global strong process skills analytical experience category solutions-based expertise thinking flexible creative willing to attention to detail enthusiastic challenge

green light | in summary Green Light means seeing things differently... …from a fresh perspective... …and going much deeper… …to provide the understanding you need... 17

contact | To talk further please contact Andrea Higgins 020 7734 1314 ahiggins@greenlightresearch.com

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Green Light Credentials

by agchiggins on Nov 17, 2009

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