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Transcript

  • 1. HBO’s Social Media Adrienne Cameron A37481188
  • 2. Is it worth it?
  • 3. HBO.com twitter.com/HBO facebook.com/HBO youtube.com/HBO http://www.myspace.com/HBO
  • 4. Behind-The-Scenes Eddie Jemison Cheryl David Sam Merlotte Ari Gold Jane Adams Larry David Twitter Thomas Jane Vincent Chase Tara Thornton Eric Murphy Showtimes Jeff Greene Sookie Stackhouse
  • 5. Facebook Advertise Before and After Free HBO Weekend HBO Websites
  • 6. Friends Updates Twitter Characters Facebook Word-of-Mouth Family Exclusives
  • 7. Measuring Success
  • 8. Budget Employees ($50,000) $150,000 Free HBO Weekend ($100,000)