Blogging 301 Blogging tips to keep your visitors (and yourself) engaged 11/20/2008 Adam Gartenberg www.adamgartenberg.com twitter.com/agberg Team Lead, Social Marketing IBM Data Management Software

About me

About you

Avoiding blog burnout New Ideas Keeping things fresh Assumes have at least some experience blogging. Brand new to blogging? Checking out Blogging 101 and Blogging 201, too About this presentation

Avoiding blog burnout

New Ideas

Keeping things fresh

Assumes have at least some experience blogging.

Brand new to blogging? Checking out Blogging 101 and Blogging 201, too

Getting off on the right foot “ Lead your tribe” Find your voice, and stay true to it

“ Lead your tribe”

Find your voice, and stay true to it

What should you write about? © Hugh Macloud – www.gapingvoid.com

What should you not write about? SUGGESTED READING IBM's Social Computing Guidelines IBM’s Business Conduct Guidelines

SUGGESTED READING

IBM's Social Computing Guidelines

IBM’s Business Conduct Guidelines

So… how to keep things interesting?

Read, Read, Read Link, Link, Link Keep yourself up to date on news and events Read and subscribe to other blogs in your field Read and subscribe to blogs and blogging Link regularly to others Don’t forget to keep your blogroll fresh

Keep yourself up to date on news and events

Read and subscribe to other blogs in your field

Read and subscribe to blogs and blogging

Link regularly to others

Don’t forget to keep your blogroll fresh

Monitor who is linking to you

Don’t forget the photos Flickr Adv. Search – Creative Commons Google Image Search iStock Photo

Flickr Adv. Search – Creative Commons

Google Image Search

iStock Photo

Mixing business and pleasure Remember: You’re writing a blog, not a data sheet Finding the happy medium: Shaken, not stirred Mixed, not blurred Don’t be afraid to set up a separate tab or separate blog if you really want to get personal

Remember: You’re writing a blog, not a data sheet

Finding the happy medium: Shaken, not stirred Mixed, not blurred

Don’t be afraid to set up a separate tab or separate blog if you really want to get personal

Add surveys, polls, quizes Permanent feature in sidebar Occasional surveys in posts Quibblo, SurveyMonkey,

Permanent feature in sidebar

Occasional surveys in posts

Quibblo, SurveyMonkey,

Change up your template

Bring in guest bloggers

Look at your top Google searches Give people what they want, or… Give them something they don’t expect

Give people what they want, or…

Give them something they don’t expect

Hold a personal (or group) brainstorming session Come up with 100 blog ideas in an hour. Even if you throw out half, you still have enough to keep you going for a while.

Come up with 100 blog ideas in an hour. Even if you throw out half, you still have enough to keep you going for a while.

Make sure you have a “things to blog” folder or tag in delicious

Don’t just listen to me Chris Brogan: 50 ways to take your blog to the next level

Chris Brogan: 50 ways to take your blog to the next level

Don’t just listen to me (part 2) Valeria Montoni:Why start a blog and 25 tips to make it work

Valeria Montoni:Why start a blog and 25 tips to make it work

Your turn…

Thank You Adam Gartenberg www.adamgartenberg.com twitter.com/agberg