Sports analytics and the second screen

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How second screen apps for mobile devices are generating analytics for sports programming on TV. Use case: The 2013 Super Bowl.

How second screen apps for mobile devices are generating analytics for sports programming on TV. Use case: The 2013 Super Bowl.

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  • 1. Sports Analytics & the Second Screen ExperienceAlex Gault, VP Product Development & Client Services
  • 2. What is the “Second Screen”?
  • 3. Create a DestinationBring all you marketing and advertising togetherTV is being complemented by the Web & Mobile, NOT displaced
  • 4. What’s Next: Smart Remote Control
  • 5. Nielsen Cross-PlatformReport ,Q42012Two Emerging Trends Social TV Increase in the number of people watching TV shows andcommenting about them Catch Up TV and Binge Viewing More and more people recording shows and watching themlaterWhat does this mean for the future of Broadcast & Cable TV? Live event programming Sports, Awards shows & News
  • 6. What’s Next: Stream Capture ACR
  • 7. What’s Next: Smart Remote Control
  • 8. What’s Next: Smart Remote ControlSocial Media Drives TV Viewership
  • 9. In 2012, 7 of the Top 10 TV shows most popularon Social Media were Sports events
  • 10. Second Screen Engagement: UK TrendsSky Network Research,Sept 2012
  • 11. 5 Days Before the Super Bowl
  • 12. What’s Next: Smart Remote Control
  • 13. What’s Next: Smart Remote ControlSocial Activity per Minute
  • 14. What’s Next: Smart Remote Control
  • 15. What’s Next: Smart Remote Control
  • 16. What’s Next: Smart Remote Control
  • 17. Mobovivo Second Screen AppsAXS TV FightsThe Race(Hollywood Reporter)Soccer (ESPN)Hannibal (Sony)
  • 18. Alex GaultMobovivowww.mobovivo.comalex@mobovivo.com