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Social Media - At

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Social Media - At Social Media - At Presentation Transcript

  • Making Social Media 
 Work for You " Allan Gates, Revolution Strategy" June 10, 2010"
  • This is Allan" •  Partner and Executive Vice President with Revolution" •  Leads the Tourism New Brunswick account" •  Integrated communications strategist and planner" – Traditional media (TV/Radio/Print) + Digital (Social Media/Online Ads/SEM/ SEO), PR"
  • The Internet is 
 the most important marketing tool for Tourism Operators"
  • Here comes
 everybody  
  • Photo:  Flickr  User  Alex  Kess  
  • In the Old Days" Advertising Vehicles" Your News " Customer" Message" Media" Travel" Trade"
  • But now…" Your Customer" Message"
  • ADVERTISING KINDA
 SUCKS  
  • Social Media is an Opportunity"
  • Advertising = $" Social Media = time"
  • There  are   112,291,180   Americans over 18 on Facebook"
  • There  are   13,612,520   Canadians over 18 on Facebook"
  • Facebook saw 540 million unique visitors in April, 35% of web users, and 570 billion page views"
  • 45% of Facebookʼs US audience is 26 years old +"
  • The fastest growing Facebook segment is females 55+"
  • 4 New Rules"
  • 1   Itʼs Not" (Just) About Your Web Site"
  • Photo:  Flickr  User  WillNotMove  
  • The Web Is An Ecosystem"
  • 2   Social Media is Just a Channel"
  • Photo:  Flickr  User  B  Rosen  
  • 3   Donʼt Be Boring"
  • Photo:  Flickr  User  Kevin  McShane  
  • 4   Itʼs a Conversation"
  • Photo:  Flickr  User  eye2eye  
  • Thanks"
  • Allan Gates" EVP, Revolution" 506-642-4445" allan.gates@revolutionstrategy.com" www.allangates.com" Facebook.com/allangates" @redgateca" http://www.slideshare.net/agates99"