Social Media - At

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Social Media - At

  1. 1. Making Social Media 
 Work for You " Allan Gates, Revolution Strategy" June 10, 2010"
  2. 2. This is Allan" •  Partner and Executive Vice President with Revolution" •  Leads the Tourism New Brunswick account" •  Integrated communications strategist and planner" – Traditional media (TV/Radio/Print) + Digital (Social Media/Online Ads/SEM/ SEO), PR"
  3. 3. The Internet is 
 the most important marketing tool for Tourism Operators"
  4. 4. Here comes
 everybody  
  5. 5. Photo:  Flickr  User  Alex  Kess  
  6. 6. In the Old Days" Advertising Vehicles" Your News " Customer" Message" Media" Travel" Trade"
  7. 7. But now…" Your Customer" Message"
  8. 8. ADVERTISING KINDA
 SUCKS  
  9. 9. Social Media is an Opportunity"
  10. 10. Advertising = $" Social Media = time"
  11. 11. There  are   112,291,180   Americans over 18 on Facebook"
  12. 12. There  are   13,612,520   Canadians over 18 on Facebook"
  13. 13. Facebook saw 540 million unique visitors in April, 35% of web users, and 570 billion page views"
  14. 14. 45% of Facebookʼs US audience is 26 years old +"
  15. 15. The fastest growing Facebook segment is females 55+"
  16. 16. 4 New Rules"
  17. 17. 1   Itʼs Not" (Just) About Your Web Site"
  18. 18. Photo:  Flickr  User  WillNotMove  
  19. 19. The Web Is An Ecosystem"
  20. 20. 2   Social Media is Just a Channel"
  21. 21. Photo:  Flickr  User  B  Rosen  
  22. 22. 3   Donʼt Be Boring"
  23. 23. Photo:  Flickr  User  Kevin  McShane  
  24. 24. 4   Itʼs a Conversation"
  25. 25. Photo:  Flickr  User  eye2eye  
  26. 26. Thanks"
  27. 27. Allan Gates" EVP, Revolution" 506-642-4445" allan.gates@revolutionstrategy.com" www.allangates.com" Facebook.com/allangates" @redgateca" http://www.slideshare.net/agates99"

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