Trend analysis

2,123 views
1,696 views

Published on

This is my second lecture about experience design at HITLab i Ne Zealand. As designers we have this amazing opportunity to change the world, thus, in fact, we always design for the future and not the present. I believe that it is crucial to understand the changes that transform our societies not only from the economical or social perspective but also from the technological one. Trends allow us to see what the future could be like and provide inspiration to change it in a way be trust would be the best.

Published in: Design
0 Comments
13 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,123
On SlideShare
0
From Embeds
0
Number of Embeds
21
Actions
Shares
0
Downloads
62
Comments
0
Likes
13
Embeds 0
No embeds

No notes for slide

Trend analysis

  1. 1. trend analysis as the first step of the design process aga szóstek(at)gmail.com
  2. 2. where do the trends come from? -  observation of new technologies (military!) -  observation of industrial developments: transportation, electronics, sports, home equipment, food industry, etc. -  research regarding social and consumer behaviours (lifestyles, demographics, politics, economics, environment) -  analysis of the public space such as bus stops, airports, cafes, etc. Zuzanna Skalska – trend watcher
  3. 3. aging of our societies influences the health system medical care moves away from the hospitals to homes visible change in the health insurance policies and also bedroom furniture standards the current „medical”furniture used to support elderly at home is ugly and inconvenient furniture producers change the shape and functionality of bedroom equipment
  4. 4. trend analysis is a method to find information in order to discover patterns
  5. 5. trend scanning trend scouting trend verification opportunity mapping indirect observation of consumer lifestyle aspirations research analysis verification of existing trends direct observation of consumer lifestyle in context substantiation of trends and lifestyle issues in context direct contact with consumers in context eliciting lifestyle aspirations for today, tomorrow and dreams decoding of issues and opportunities identifying winning design characteristics generating multiple concept directions
  6. 6. microtrend half-a-portion: 9cm pizza in Pizza Hut miditrend downsizing maxitrend simple life macrotrend deconsumption macro- and microtrends
  7. 7. microtrend Farm to fork miditrend ecological eating maxitrend eco friendliness macrotrend ecological lifestyle influence macro- and microtrends
  8. 8. macrotrends
  9. 9. based on: “Creative Man: The Future Consumer, Employee and Citizen”przygotowanym przez The Copenhagen Institute for Futures Studies
  10. 10. 1890 - 1990 1990 - 2000 2000 + society industrial dream creative
  11. 11. 1890 - 1990 1990 - 2000 2000 + society industrial dream creative organization hierarchy company values network
  12. 12. 1890 - 1990 1990 - 2000 2000 + society industrial dream creative organization hierarchy company values network motivation material needs, comfort and security social needs and dreams self- development, values and challenges
  13. 13. 1890 - 1990 1990 - 2000 2000 + society industrial dream creative organization hierarchy company values network motivation material needs, comfort and security social needs and dreams self- development, values and challenges workspace good quality physical working space a place enabling interesting social contacts a place providing possibilities for being creative
  14. 14. 1890 - 1990 1990 - 2000 2000 + society industrial dream creative organization hierarchy company values network motivation material needs, comfort and security social needs and dreams self- development, values and challenges workspace good quality physical working space a place enabling interesting social contacts a place providing possibilities for being creative employee manageable loyal innovative
  15. 15. the main consequences of the upcoming changes are: -  the end of the abundance era -  integration of the producer and the consumer into a prosument
  16. 16. microtrends
  17. 17. POP-UP CULTURE catch me before I disapear!
  18. 18. Zalando  Pop-­‐Up  Store  
  19. 19. SHOWROOMING viewing offline buying online
  20. 20. over 30% of people worldwide admit to showrooming 21% uses a mobile phone to do so
  21. 21. SELF GIFTING a gift to myslef
  22. 22. SOCIAL SHOPPING buying together
  23. 23. MIY„MAKE IT YOURSELF” I can do it myslef
  24. 24. SIMPLEXITY complex simple prducts
  25. 25. trend mapping
  26. 26. how about technological trends?
  27. 27. „There is solid data from national research council saying that every new idea by the time it reaches maturity takes about 20 years. Every technology of today has been most likely first built 10 to 20 years earlier. And tell me that it’s fast moving…” Bill Buxton
  28. 28. It took a mouse 30 years from the moment it was built in 1965 to the moment it became ubiquitous in 1995  
  29. 29. one of the first calculator watches by Citizen (1979)  
  30. 30. Kinect was first built in 1999 at Microsoft research labs before it became a commercial success in 2009
  31. 31. iPronto (2001) a commercialized attempt by Philips to build a tablet
  32. 32. ubiquity is not the problem, transparency is
  33. 33. technology push – because it is possible
  34. 34. focus on the product and the need behind it rather than technology
  35. 35. just a shoe
  36. 36. something quite bigger than just a shoe
  37. 37. “The true voyage of discovery is not to go to new places but to have other eyes.” Marcel Proust
  38. 38. “The future is already here it’s just not very evenly distributed.” William Gibson
  39. 39. references Creative Man: The Future Consumer, Employee and Citizen - The Copenhagen Institute for Futures Studies - www.isn.ethz.ch/ Digital-Library/Publications/Detail/?ots591=0c54e3b3-1e9c- be1e-2c24-a6a8c7060233&lng=en&id=56090 “Teczka Trendów 2014”– 4P Research Mix www.4prm.com/trendy/ teczka_trendow.html What’s next - www.nowandnext.com 360 Inspiration Blog - www.360inspiration.nl Trendwatching - trendwatching.com/x/wp-content/uploads/ 2014/06/2014-07-INNOVATION-CELEBRATION.pdf IDEO - www.ideo.com/images/uploads/news/pdfs/ Empathy_on_the_Edge.pdf

×