WE ARE YOUR FUTURE -by @agalorda

WE ARE YOUR FUTUREIt sounds ironic but it’s true. BY ÁLVARO GONZÁLEZ-ALORDA

Western politicians won’t be the protagonists of the global economic recovery… @agalorda

…the next generation of consumers in emerging markets will. @agalorda

Before I present bit.ly/agalorda …let me tell you why.

MIDDLE CLASS GROWTH@agalorda

DEVELOPED COUNTRIES@agalorda

DEVELOPING COUNTRIES@agalorda

A new middle class is growing in the emerging markets: 2 billion people expending $6,9 trillion annually. @agalorda

They live in a dozen emerging countries, not only in the fast-‐growing BRIC nations. @agalorda SOURCE: J.P. MORGAN / 2011

In the coming decade, after 200 years, the emerging countries will grow more than the developed ones. @agalorda

DEBT BURDEN DIVERGENCE DEVELOPED G-20 ECONOMIES EMERGING G-20 ECONOMIES@agalorda

20.000 multinationals are operating in emerging economies. @agalorda

Western multinationals expect to Nind 70% of their future growth in emerging economies. But if they… @agalorda

export their business models, may end up selling to the highest income segment, which isn’t big enough. @agalorda

This is a unique opportunity for entrepreneurs from both developed and bit.ly/agalorda developing countries. So check out these…

5KEYS TODESIGNING NEWBUSINESS MODELS FOR EMERGING ECONOMIES@agalorda

#1@agalorda

Focus on consumer needs that are met very poorly by existing low-‐end solutions. Because these consumers… @agalorda

…can’t afford even the cheapest of the high-‐end alternatives. @agalorda

And DE ffer them good enough PROCESO oproducts and services. TRANSFORMACIÓN 2.500@agalorda

#2@agalorda

Instead of looking for additional outlets for existing offerings… @agalorda

...focus on unmet basic needs of large populations. THE OF JOB COOLING FOOD CAN BE TOUGH@agalorda

‘CHOTUKOOL’ FRIDGE: $69PRESERVES LEFTOVERS AND KEEPS DRINKS COOLER

#3@agalorda

WATER@agalorda

FOODNORMAL UNDERNOURISHED 3 YEAR OLD CHILDREN BRAIN SCAN

HEALTH@agalorda

CLOTHING@agalorda

HOUSING@agalorda

TRANSPORTATION@agalorda

INFRASTRUCTURES@agalorda

KEYS TO UNCOVERING UNMEET NEEDS@agalorda

#4@agalorda

1 2TRANSFERING MONEY IN RURAL AFRICA BY CELL PHONE

M-PESA: $0,40 PER TRANSFER EASY ACCESIBLE@agalorda AFFORDABLE

#5@agalorda

UNCLEAN UNAFFORDABLE@agalorda

LAUNDRY STORES ARE INACCESIBLE FOR MANY PEOPLE@agalorda

CHAMAK portable laundry service / $1 per kg 1 2 3EASYACCESIBLEAFFORDABLE

It sounds ironic, but the global economy may soon depend on these children. @agalorda

Isn’t it about time to explore new growth opportunities which change bit.ly/agalorda the whole world?

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WE ARE YOUR FUTURE -by @agalorda

by Alvaro González-Alorda

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