WE ARE YOUR FUTUREIt	  sounds	  ironic	  but	  it’s	  true.	  BY ÁLVARO GONZÁLEZ-ALORDA
Western	  politicians	  won’t	  be	  the	   protagonists	  of	  the	  global	  economic	   recovery…	  @agalorda	  	  
…the	  next	  generation	  of	  consumers	   in	  emerging	  markets	  will.	  @agalorda	  	  
Before	  I	  present	  	  	  	  	                              bit.ly/agalorda	  	  	  …let	  me	  tell	  you	  why.	  	  
MIDDLE CLASS GROWTH@agalorda	  
DEVELOPED COUNTRIES@agalorda	  	  
DEVELOPING COUNTRIES@agalorda	  	  
A	  new	  middle	  class	  is	  growing	  in	  the	  emerging	  markets:	  2	  billion	  people	  expending	  $6,9	  trill...
They	  live	  in	  a	  dozen	  emerging	  countries,	  not	  only	  in	  the	  fast-­‐growing	  BRIC	  nations.	  @agalord...
In	  the	  coming	  decade,	  after	  200	  years,	  the	  emerging	  countries	  will	  grow	  more	  than	  the	  develo...
DEBT BURDEN DIVERGENCE                  DEVELOPED                G-20 ECONOMIES                         EMERGING          ...
20.000	  multinationals	  are	  operating	  in	  emerging	  economies.	  @agalorda	  
Western	  multinationals	  expect	  to	  Nind	  70%	  of	  their	  future	  growth	  in	  emerging	  economies.	  But	  if...
export	  their	  business	  models,	  may	  end	  up	  selling	  to	  the	  highest	  income	  segment,	  which	  isn’t	  ...
This	  is	  a	  unique	  opportunity	  for	  entrepreneurs	  from	  both	  developed	  and	              bit.ly/agalorda	 ...
5KEYS TODESIGNING NEWBUSINESS MODELS FOR EMERGING ECONOMIES@agalorda	  	  
#1@agalorda	  
Focus	  on	  consumer	  needs	  that	  are	  met	  very	  poorly	  	  by	  existing	  low-­‐end	  solutions.	  Because	  t...
…can’t	  afford	  even	  the	  cheapest	  of	  the	  high-­‐end	  alternatives.	  @agalorda	  
And	  DE ffer	  them	  good	  enough	   PROCESO oproducts	  and	  services.	  	   TRANSFORMACIÓN                          ...
#2@agalorda	  
Instead	  of	  looking	  for	  additional	  outlets	  for	  existing	  offerings…	  @agalorda	  
...focus	  on	  unmet	  basic	  needs	  of	  large	  populations.	                  THE OF JOB COOLING FOOD CAN BE TOUGH@a...
‘CHOTUKOOL’ FRIDGE: $69PRESERVES LEFTOVERS AND KEEPS DRINKS COOLER
#3@agalorda	  
WATER@agalorda	  
FOODNORMAL                           UNDERNOURISHED         3 YEAR OLD CHILDREN BRAIN SCAN
HEALTH@agalorda	  
CLOTHING@agalorda	  
HOUSING@agalorda	  
TRANSPORTATION@agalorda	  
INFRASTRUCTURES@agalorda	  
KEYS TO UNCOVERING UNMEET NEEDS@agalorda	  
#4@agalorda	  
1                               2TRANSFERING MONEY IN RURAL AFRICA BY CELL PHONE
M-PESA: $0,40 PER TRANSFER                            EASY                            ACCESIBLE@agalorda	                 ...
#5@agalorda	  
UNCLEAN         UNAFFORDABLE@agalorda	  
LAUNDRY STORES ARE INACCESIBLE FOR MANY PEOPLE@agalorda	  
CHAMAK portable laundry service / $1 per kg                  1                    2                                       ...
It	  sounds	  ironic,	  but	  the	  global	  economy	  may	  soon	  depend	  on	  these	  children.	  @agalorda	  
Isn’t	  it	  about	  time	  to	  explore	  new	  growth	  opportunities	  which	  change	  	       bit.ly/agalorda	  the	 ...
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WE ARE YOUR FUTURE -by @agalorda

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Ironic but true: Western politicians won't be the protagonists of the global economic recovery... the next generation of consumers in emerging markets will. www.bit.ly/agalorda

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WE ARE YOUR FUTURE -by @agalorda

  1. 1. WE ARE YOUR FUTUREIt  sounds  ironic  but  it’s  true.  BY ÁLVARO GONZÁLEZ-ALORDA
  2. 2. Western  politicians  won’t  be  the   protagonists  of  the  global  economic   recovery…  @agalorda    
  3. 3. …the  next  generation  of  consumers   in  emerging  markets  will.  @agalorda    
  4. 4. Before  I  present           bit.ly/agalorda      …let  me  tell  you  why.    
  5. 5. MIDDLE CLASS GROWTH@agalorda  
  6. 6. DEVELOPED COUNTRIES@agalorda    
  7. 7. DEVELOPING COUNTRIES@agalorda    
  8. 8. A  new  middle  class  is  growing  in  the  emerging  markets:  2  billion  people  expending  $6,9  trillion  annually.  @agalorda  
  9. 9. They  live  in  a  dozen  emerging  countries,  not  only  in  the  fast-­‐growing  BRIC  nations.  @agalorda   SOURCE: J.P. MORGAN / 2011
  10. 10. In  the  coming  decade,  after  200  years,  the  emerging  countries  will  grow  more  than  the  developed  ones.  @agalorda  
  11. 11. DEBT BURDEN DIVERGENCE DEVELOPED G-20 ECONOMIES EMERGING G-20 ECONOMIES@agalorda  
  12. 12. 20.000  multinationals  are  operating  in  emerging  economies.  @agalorda  
  13. 13. Western  multinationals  expect  to  Nind  70%  of  their  future  growth  in  emerging  economies.  But  if  they…  @agalorda  
  14. 14. export  their  business  models,  may  end  up  selling  to  the  highest  income  segment,  which  isn’t  big  enough.  @agalorda  
  15. 15. This  is  a  unique  opportunity  for  entrepreneurs  from  both  developed  and   bit.ly/agalorda  developing  countries.  So  check  out  these…  
  16. 16. 5KEYS TODESIGNING NEWBUSINESS MODELS FOR EMERGING ECONOMIES@agalorda    
  17. 17. #1@agalorda  
  18. 18. Focus  on  consumer  needs  that  are  met  very  poorly    by  existing  low-­‐end  solutions.  Because  these  consumers…  @agalorda  
  19. 19. …can’t  afford  even  the  cheapest  of  the  high-­‐end  alternatives.  @agalorda  
  20. 20. And  DE ffer  them  good  enough   PROCESO oproducts  and  services.     TRANSFORMACIÓN 2.500@agalorda  
  21. 21. #2@agalorda  
  22. 22. Instead  of  looking  for  additional  outlets  for  existing  offerings…  @agalorda  
  23. 23. ...focus  on  unmet  basic  needs  of  large  populations.   THE OF JOB COOLING FOOD CAN BE TOUGH@agalorda  
  24. 24. ‘CHOTUKOOL’ FRIDGE: $69PRESERVES LEFTOVERS AND KEEPS DRINKS COOLER
  25. 25. #3@agalorda  
  26. 26. WATER@agalorda  
  27. 27. FOODNORMAL UNDERNOURISHED 3 YEAR OLD CHILDREN BRAIN SCAN
  28. 28. HEALTH@agalorda  
  29. 29. CLOTHING@agalorda  
  30. 30. HOUSING@agalorda  
  31. 31. TRANSPORTATION@agalorda  
  32. 32. INFRASTRUCTURES@agalorda  
  33. 33. KEYS TO UNCOVERING UNMEET NEEDS@agalorda  
  34. 34. #4@agalorda  
  35. 35. 1 2TRANSFERING MONEY IN RURAL AFRICA BY CELL PHONE
  36. 36. M-PESA: $0,40 PER TRANSFER EASY ACCESIBLE@agalorda   AFFORDABLE
  37. 37. #5@agalorda  
  38. 38. UNCLEAN UNAFFORDABLE@agalorda  
  39. 39. LAUNDRY STORES ARE INACCESIBLE FOR MANY PEOPLE@agalorda  
  40. 40. CHAMAK portable laundry service / $1 per kg 1 2 3EASYACCESIBLEAFFORDABLE
  41. 41. It  sounds  ironic,  but  the  global  economy  may  soon  depend  on  these  children.  @agalorda  
  42. 42. Isn’t  it  about  time  to  explore  new  growth  opportunities  which  change     bit.ly/agalorda  the  whole  world?    

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