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Why Agahi?• Media concentration on few issues• Lack of appreciation for the journalists  producing quality content• Shift ...
AGAHI - Purpose• Creating Knowledge Clusters Across  Pakistan• Issue Mapping• Knowledge Grid of Pakistan
Improving the State of Media• The Knowledge Cluster in Pakistan  1. Karachi/Hyderabad - Market relevance, impact policy de...
Agahi Process• Partnership with 40 Press Clubs across  Pakistan• Engaging International and Domestic  Partners• Training a...
Agahi Awards• Criteria   • Developed with the help of the     Center for International Media Ethics     (CIME)   • Designe...
Agahi Awards• Methodology   • Press Clubs and Associations engaged     journalists to submit their best work   • Direct ma...
Agahi Awards• Awards in Categories:   •   Business & Economy     •   Infotainment   •   Conflict               •   Interfa...
Agahi Awards• People’s Choice Awards  • Current Affairs Anchor of the Year  • News Channel of the Year
Agahi Awards• People’s Choice Awards - Evaluation   • Campaigns with Press Clubs   • An aggressive campaign on social medi...
Agahi Awards• Evaluation Committee:
Agahi
Agahi
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Agahi

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Agahi - Shaping the Future of Journalism in Pakistan

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Transcript of "Agahi "

  1. 1. Why Agahi?• Media concentration on few issues• Lack of appreciation for the journalists producing quality content• Shift in media consumption patterns• Media diversity and convergence• Role of Press Clubs in media development
  2. 2. AGAHI - Purpose• Creating Knowledge Clusters Across Pakistan• Issue Mapping• Knowledge Grid of Pakistan
  3. 3. Improving the State of Media• The Knowledge Cluster in Pakistan 1. Karachi/Hyderabad - Market relevance, impact policy design, economy, competitiveness 2. Interior Sindh – Water, Development of knowledge-base, integration into mainstream media 3. Northern Punjab – SMEs, Food Security, Energy, Water, De-radicalization 4. Southern Punjab – De-radicalization, Development of Knowledge-base Food Security, Energy, Water 5. Islamabad – Policy Development, public sector capacity building, gender integration 6. KPK & FATA - De-radicalization, Socio-economic sectors, livelihood initiatives 7. PATA – Infrastructure, rehabilitation, access to finance, 8. Balochistan – Internal conflict, mines and minerals, agriculture, water 9. Gilgit Baltistan – Tourism, food security, livelihood - Not sure as yet 10. AJK - De-radicalization, water security Copyright (C) 2010-11 - Mishal Private 30 March 2012 5 Limited
  4. 4. Agahi Process• Partnership with 40 Press Clubs across Pakistan• Engaging International and Domestic Partners• Training and Capacity Building Initiatives
  5. 5. Agahi Awards• Criteria • Developed with the help of the Center for International Media Ethics (CIME) • Designed on the Pillars of Media Development Indicators of UNESCO • Included the Millennium Development Goals (MDGs) as the core essence for creating media diversity
  6. 6. Agahi Awards• Methodology • Press Clubs and Associations engaged journalists to submit their best work • Direct mail, email, SMS and social media • Agahi Portal for submission of reports, news articles and multimedia content
  7. 7. Agahi Awards• Awards in Categories: • Business & Economy • Infotainment • Conflict • Interfaith • Corruption • Media Ethics • Crime • Photo-Journalism • Education • Energy, Water & Food Security Nexus • Environment • Investigative Journalist of the • Gender Year • Human Rights • AGAHI Awards 2012 • Health
  8. 8. Agahi Awards• People’s Choice Awards • Current Affairs Anchor of the Year • News Channel of the Year
  9. 9. Agahi Awards• People’s Choice Awards - Evaluation • Campaigns with Press Clubs • An aggressive campaign on social media – reaching more than approx. 5.5 million Pakistanis • Direct feedback through Short Messaging Service – more than 700,000 Pakistanis across the country • Outdoor campaigns
  10. 10. Agahi Awards• Evaluation Committee:
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