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Social Media Marketing: Throw Traditional ROI Out the Window
 

Social Media Marketing: Throw Traditional ROI Out the Window

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Proving ROI for social media marketing efforts has given tons of business executives tension headaches. It's time to throw the traditional thinking about ROI out the window and focus on a new kind of ...

Proving ROI for social media marketing efforts has given tons of business executives tension headaches. It's time to throw the traditional thinking about ROI out the window and focus on a new kind of ROI. Social Media Marketing can be a highly effective tactic for promoting your company's objectives, but it's important to take a step back first and really decide what your goals are, so you can more effectively manage them. View Anthony Gaenzle's presentation from Manufacturing Marketing 2013 #MMI2013 to learn more.

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    Social Media Marketing: Throw Traditional ROI Out the Window Social Media Marketing: Throw Traditional ROI Out the Window Presentation Transcript

    • @AnthonyGaenzle
    • Show me the…
    • ROI Increase effectiveness of your website • Time on page • Landing pages • Bounce rate • Inbound Links Generate brand awareness • Likes • Shares • Comments • Increased visibility Collect important data • Who is interested? • Location Improve SEO • Known to improve search rankings • Links add value to your site • Almighty Google
    • There are more than 1 BILLION Facebook subscribers • Target ads based on interests, location, demographics • Generates site visitors that are potential clients LinkedIn boasts over 100 Million users • Manufacturing industry 3rd – Accounting for 9.8% of users • More than 80% of LinkedIn users are “decision-makers” • More than 3.2 Million VPs and CEOs New stats show 500 Million users on Twitter worldwide • More than 70% of Fortune 500 companies are Tweeting • CEOs of major corporations have taken to Twitter Sources: Amodiovalerio Verde , LinkedIn, MediaBistro.com
    • 1-2 Blog posts per week • Can generate 200 plus inbound leads • Numbers increase exponentially as you increase blogging • Only QUALITY content Re-purpose for social media • Creates links back to your website • Can be shared by visitors • Creates value • Word of mouth is priceless
    • Not a “one size fits all situation” Conduct careful research Know target market Define your goals Make sure you have the resources Don’t overextend (a little can go a long way)
    • @AnthonyGaenzle agaenzle@enveritasgroup.com 864.241.0779 x304