How to make your WordPress site multilingual
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How to make your WordPress site multilingual

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Introduction to WordPress Multilingual subject. Good practices, SEO tips for multilingual sites, how to turn your WordPress site into a multilingual site. You can also watch the presentation on ...

Introduction to WordPress Multilingual subject. Good practices, SEO tips for multilingual sites, how to turn your WordPress site into a multilingual site. You can also watch the presentation on youtube http://www.youtube.com/watch?v=tdxW-gC_-P8

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How to make your WordPress site multilingual How to make your WordPress site multilingual Presentation Transcript

  • Going global how to make your WordPress site multilingual
  • About me and the company Agnes Bury ● now Marketing and Community Manager of OnTheGoSystems ● WP freelancer OnTheGoSystems ● WPML ● Toolset plugins ● iCanLocalize
  • Agenda ● Multilingual website – why it is worth investing ● What is a multilingual site and what it is not ● How to turn your WordPress site into a full multilingual site ● Tips and hints
  • Languages on the Internet source: wikipedia http://en.wikipedia. org/wiki/Languages_used_on_the_Internet
  • The benefits of having a multilingual site For the site owner For the WP developer ● you reach more ● you eliminate show stoppers for projects with multilingual requirements ● you present a wider range of services ● after gaining some experience - you earn easy money customers ● you enhance your professional image ● you increase the trust of your visitors ● better search engine visibility
  • What is a multilingual site and what is not source: ms-trade.pl side by side translation? gTranlator switcher?
  • Google's directives ● Google tries to determine the main language of each one of your pages ● Google ignores all codelevel language info ● You can help by: ○ sticking to only one language per page ○ using the same language for all elements ● Help Google bots to get your site indexed ● automated translations will be ignored! ● cross-link page by page ● avoid automatic redirections ● provide valuable content source: http://googlewebmastercentral.blogspot.com/2010/03/working-with-multilingual-websites.html
  • How to do it right
  • Making your WP site a multilingual site Steps 1. choose your solution 2. install and configure 3. insert the language switcher 4. translate your content 5. keep updated
  • Making your WP site a multilingual site Different possibilities Steps ● Multiple WP installs ● WordPress MultiSite ● Plugins ○ qTranslate ○ WPML ○ Multilingual Press ○ Stella ○ xili-language 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
  • Making your WP site a multilingual site What to handle Steps ● select site languages ● select language URL format 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
  • Making your WP site a multilingual site Tips and hints Steps ● cross-link all pages ● custom lang switcher check ahead what your plugin allows for 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
  • Making your WP site a multilingual site Steps 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
  • Making your WP site a multilingual site What to translate ● ● ● ● ● ● ● ● ● ● site title pages and posts categories, tags images, menus widgets custom post types custom fields theme localization theme options ... Steps 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
  • Making your WP site a multilingual site When you are done, your site will start living its own life ● let your site be easy to maintain by different users ● be predictable, think ahead about future enhancements Steps 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
  • Different user roles, different needs Site visitors WP developers ● comfortable, please ● I’d like to understand everything ● how quickly? ● which elements to handle? Content editors Google bots ● quick and easy, please ● don’t make me think ● will I recognize the language? ● translated by human?
  • Make it comfortable for non-technicals ● can you copy from original? ● can you change your admin language? ● can you translate images? ● how about the menu synchronization?
  • Keep your site up to date for all languages ● turn ordinary WP users into translators ● let your translators be notified quickly ● while translating let them see both language versions ● be professional, if you need help ask a qualified translator
  • Time is money. Be predictable ● Check ahead if your theme is compatible with your multilingual plugin ● When you get stuck, ask for support ● Your site will grow. Think ahead, think about the future
  • Don’t let eCommerce surprise you ● the number of WP eCommerce shops is rapidly growing ● check ahead if your multilingual plugin supports eCommerce
  • Summing up ● No SEO, no customers. Don’t ignore Google directives. ● Identify all elements to be translated. Make sure your plugin can handle them all ● Remember there are different user needs. Simplify non-techies lives. ● Think ahead about the future enhancements handle all the requirements with WPML
  • Paid doesn't mean more expensive ● How much is your time worth? Don’t reinvent the wheel. Save your time with permanent access to support. ● How many sites per year do you build? Buy one license for all your sites. ● Don’t disappoint your customer. Be up to date with WP releases. ● Limit the work you need to do. Think ahead about themes and plugin compatibility.
  • Quiz and prizes for winners! ● one WPML license ● one Toolset license Toolset Plugins Let You Develop WordPress Sites Without PHP more at wp-types.com
  • Contact me ● agnes.b@icanlocalize.com ● Twitter: @agnesbury