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The importance of developing The Brand of You

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Jenny Rebholz and I love talking to, motivating and helping all higher education students. But naturally, we are most passionate about helping interior design graduates succeed in their professional …

Jenny Rebholz and I love talking to, motivating and helping all higher education students. But naturally, we are most passionate about helping interior design graduates succeed in their professional careers. That's why we make time to talk to last year design students about the importance of establishing their Personal Brand.

Published in: Design, Career, Business

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  • 1. Your career.Your future. Do you have what it takes to succeed?Sunday, January 29, 12
  • 2. NEW REALITYSunday, January 29, 12
  • 3. -2.0 M -2.2 Jul-03 Jul-04 Jul-09 Jul-10 Jul-01 Jul-02 Jul-05 Jul-06 Jul-07 Jul-08 Jul-11 Oct-01 Oct-02 Apr-05 Apr-06 Oct-08 Oct-09 Apr-11 Apr-01 Apr-02 Apr-03 Oct-03 Apr-04 Oct-04 Oct-05 Oct-06 Apr-07 Oct-07 Apr-08 Apr-09 Apr-10 Oct-10 Oct-11 Jan-01 Jan-02 Jan-07 Jan-08 Jan-03 Jan-04 Jan-05 Jan-06 Jan-09 Jan-10 Jan-11 State of Construction Source: Automatic Data Processing, Inc., Macroeconomic Advisers, LLC. Your career * All size data included in the ADP National Employment Report is based on size of payroll. In some cases, small and medium-size payrolls belong to businesses employing more workers than indicated by the size grouping. Chart 4. Monthly Changes of Employment in Construction and Financial Activities 80 60 40 Financial 20 Activities 0 -20 Thousands -40 -60 -80 -100 Construction -120 -140 Jul.03 Jan.04 Jul.04 Jan.05 Jul.05 Jan.06 Jul.06 Jan.07 Jul.07 Jan.08 Jul.08 Jan.09 Jul.09 Jan.10 Jul.10 Jan.11 Jul.11 Source: Automatic Data Processing, Inc., Macroeconomic Advisers, LLCSunday, January 29, 12
  • 4. WHO ARE YOU?Sunday, January 29, 12
  • 5. YOUR SELF-IMPRESSION = HOW PEOPLE PERCEIVE YOUSunday, January 29, 12
  • 6. Your career The Brand of You • Know your brand (Passion, values, strengths, story) • Share your story (Tell everyone you know) • Don’t sit at your desk all day (Interact, build a brand) • Invest time and money in your brand (“I see you everywhere” effect) • Leverage social media and networking (We all have the same amount of time – time is no excuse! )Sunday, January 29, 12
  • 7. POWER OF COMMUNICATIONSunday, January 29, 12
  • 8. Forms of communication Your career • The words you use to communicate your story • Written correspondence (email, letter, thank you notes, text messages/blog/posts) • Oral communication (elevator speech/introduction, voicemails) • Face-to-face interaction (physical appearance, body language/physical contact) • Think before you speak (active listening)Sunday, January 29, 12
  • 9. Coming from the expert: First ImpressionsSunday, January 29, 12
  • 10. Coming from the expert: Follow UpSunday, January 29, 12
  • 11. Coming from the expert: Interviewing pet peevesSunday, January 29, 12
  • 12. MOVING YOUR BRAND ONLINESunday, January 29, 12
  • 13. Your career Online presence - digital portfolio ~ SlideShare ~ Folio Link ~ PreziSunday, January 29, 12
  • 14. Your career Online presence - digital resume ~ Visual CVSunday, January 29, 12
  • 15. Your career Online presence - LinkedIn profileSunday, January 29, 12
  • 16. Your career Online presence - other resources ~ Brazencareerist.com ~ Bizme .bizSunday, January 29, 12
  • 17. NETWORK NETWORKSunday, January 29, 12 NETWORK
  • 18. Your career Knowing people ASID FUEL www.asidwi.org www.fuelmilwaukee.org Network IIDA www.iidawi.org NKBA www.nkbawi.org WGBA www.wgba.orgSunday, January 29, 12
  • 19. Your career If you think no one watches your online activity, think again... According to a survey of 300 hiring professionals conducted by Reppler,Sunday, January 29, 12
  • 20. “ I have no special talents. I am passionately curious.” ~ Albert EinsteinSunday, January 29, 12
  • 21. GOOD LUCK Jenny S. Schrank Aga Artka p: 414/405-3011 p:414/213-4218 jsrebs@yahoo.com contactme@agaartka.comSunday, January 29, 12