Becoming a Destination Employer
Mike Smith, President/CEO
Mark Waschek, VP-Agronomy
Presented December 4, 2013
ARA Nationa...
This is what it looks like
- Current employees refer to you as the best
place to work
- The marketplace sees your organiza...
Here is how you get it done
-

Retention is high/Turnover is low
Strong brand image
Exceptional communication & marketing
...
A Three Legged Stool
- Hiring
- Retention
- Engagement

The most trusted and reliable recruiting firm in the agriculture i...
Even The Strongest Legs Need Support
Onboarding + Recruiting = Hiring
Communication + Recruiting = Engagement
Onboarding +...
The most trusted and reliable recruiting firm in the agriculture industry

© Ag 1 Source
Why Change?
- Current unemployment – 7.5%
- Largely the un/under educated
- Largely metropolitan areas
- Boomer vs. Millen...
Review Prior Presentations
Recruiting & Retention Strategies
The Perfect Storm
Get more information at:
www.ag1source.com/...
Your Target
• Despite what many managers think, most candidates
that we can find are not just waiting on the sidelines
for...
Destination Employer
The Whole Is Greater Than The Sum Of Its Parts

Onboarding + Recruiting = Hiring
Communication + Recr...
Interactive Questions – Getting started
Would you say that finding employees is the #1
problem in your business?
Yes
No
...
Hiring

The most trusted and reliable recruiting firm in the agriculture industry

© Ag 1 Source
The New Mindset
1. Focus on impact, opportunity, challenge
2. Full and coordinated engagement of the
management team
3. St...
Assess for Success
1.
2.
3.
4.

Talent to do the work
Motivation to do the work
Performance Trend - Topgrading
Team Leader...
Assess for Success
6. Planning Management and Organization
7. Cultural fit
8. Character - Values and goals
9. Potential
10...
Take Home Projects
• Provide candidates with a performance
objective or existing problem
• Candidate presents solution in ...
Understand Job Change Factors
Career decisions are weighted in this order
1.The quality of the Job
2.The quality of the Hi...
The Offer - Anticipate Their Thoughts
• The Value of a new position must hold some level of
Improvement in quality of life...
Interactive Questions - Hiring
Once you begin receiving applications or
referrals, how long does it take to complete
your ...
Retention

The most trusted and reliable recruiting firm in the agriculture industry

© Ag 1 Source
Lack of Respect
Lack of leadership
Favoritism
Poor employee relations
Incompetence
Lack of Technical Skills

The most trus...
Growth & Impact

Retention

Passive Candidate

Active Candidate

Source: 2011 LinkedIn Survey of
4,550 fully-employed prof...
Visit
Croplife.com
for more in
depth
results from
our
Employee
Satisfaction
Survey.
Search :
Ag1Source

The most trusted a...
The most trusted and reliable recruiting firm in the agriculture industry

© Ag 1 Source
Your employees are the image of the
company. They represent the company
24 hours a day, 7 days a week.

The most trusted a...
How Do You Measure Satisfaction?
I don’t care what your employees say to you in
their review, I want to know what they are...
Adults Age 25-34 Who Are Married

The most trusted and reliable recruiting firm in the agriculture industry

© Ag 1 Source
Interactive Questions - Retention
What is your annual turnover percentage? (how
many employees you must hire to replace th...
Engagement

The most trusted and reliable recruiting firm in the agriculture industry

© Ag 1 Source
Engagement
- Forbes article – Sept, 2013: “I Hate My Job”
- Recent study – only 29% of workforce fully engaged
- Highly en...
The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
Engagement
• Engagement is a 2 Way interaction
• Engaged employees will emulate their leader
• Common acronymsAuthentic – ...
Engagement
• Employees are energized around the
organization’s CORE mission-the WHY you
exist
• Employees must know why th...
Communicate, communicate, communicate
• Set the tone. Effective and enthusiastic
communication is crucial to building a
co...
Communicate, communicate, communicate
• Listen up! Communication involves both
talking and listening.
• Questions engage t...
Interactive Questions - Engagement
How high of a percentage of fully engaged
employees do you believe that you have?
Less...
Onboarding

The most trusted and reliable recruiting firm in the agriculture industry

© Ag 1 Source
Onboarding

– Must not forget the importance onboarding has in communicating
the value to other new recruits
– The experie...
Onboarding – More than orientation
• Focus on Compliance, Clarification, Culture, and
Connection
• Pre-scheduled one on on...
Onboarding – What you do
• Celebrate arrival of new employee
• 100 day action plan
• Communicate with new employee - they ...
Test Your Hiring and Onboarding
After a few weeks to a month of training, Zappos
management offers every new employee the ...
One size does not fit all
Baby Boomers

Current age: mid 50s – late 60s

•Focused on the
process
•Clearly defined
Onboardi...
Interactive Questions - Onboarding
Do you have a great first day program?
Yes
No

Does your onboarding program include s...
Recruiting

The most trusted and reliable recruiting firm in the agriculture industry

© Ag 1 Source
Common Recruiting Challenges
• Poorly designed website
• Cumbersome application/interview
process
• Management disengaged ...
4 Steps Improve Your Odds
• Establish a clear understanding of the role
• Enhance your assessment process
• Promote career...
A failure to plan, is a plan to fail
Establish a clear understanding of the role
•
•
•
•

Know who you are looking for
Agr...
The Power of First Impressions
Enhance your assessment process
•
•
•
•

Define your process before you start the search
Wh...
What Is Your Value Proposition?
Promote Challenges and Opportunities
• Why would they want to work for your
organization?
...
Interactive Questions - Recruiting
Do you have a company ambassador?
Yes
No

Do you have an employee referral program?
...
Communication

The most trusted and reliable recruiting firm in the agriculture industry

© Ag 1 Source
The need for TRUST
• Expecting the company to deliver on it’s
promises, be honest in communications,
and compensate fairly...
The need to have HOPE
• Believing that you will grow, develop
skills, and have opportunity of increased
responsibility or ...
The need to feel sense of WORTH
• If you do your best, work hard, you will
be recognized for you contributions
Management ...
The need to feel COMPETENT
• You will be matched to your job, use your
talents, be challenged, receive training,
see the r...
Improving Internal Communication
Why do we need to communicate?
Employees want to know…how their role fits with the
goals ...
Employees Need AnswersImplementation, how the employee sees it

•
•
•
•
•
•

Where are we going as a company?
How are we g...
Mike’s Time tested simple principles
•
•
•
•
•

“Toolbox Time”
Flexibility in work schedules
Measure quantifiably what get...
Interactive Questions - Communication
What percentage of your workforce meets with
a supervisor weekly in a work review to...
Recruiting and Hiring Checklist
Recruiting

Hiring

 Know what you are looking
for
 Determine performance
Objectives
 D...
Onboarding and Retention
Checklist Retention
Onboarding
 Make the first day, a day to
remember
 Assign a mentor so they
...
Communication and Engagement
Checklist
Communication

Engagement

 Create Trust – Deliver on
promises
 Communicate to em...
Current Destination Employer Examples
• Hiring

– Engage entire management team and establish consistent interview methods...
Current Destination Employer Examples
• Onboarding

– Establish an internal mentor program with rewards for new employee p...
Interactive Questions - Final
Do you believe that you would want to become a
Destination Employer?
Yes
No

Do you believ...
Questions?
If you would like to talk directly with us –
stop by booth #706 or contact us at:
Mike Smith: mikesmith@ag1sour...
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Ag 1 source becoming a destination employer final

  1. 1. Becoming a Destination Employer Mike Smith, President/CEO Mark Waschek, VP-Agronomy Presented December 4, 2013 ARA National Convention The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  2. 2. This is what it looks like - Current employees refer to you as the best place to work - The marketplace sees your organization as a great place to establish a career - Future employees see your company as the ultimate career destination The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  3. 3. Here is how you get it done - Retention is high/Turnover is low Strong brand image Exceptional communication & marketing Of the people, by the people, for the people Talent comes to you looking for an opportunity The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  4. 4. A Three Legged Stool - Hiring - Retention - Engagement The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  5. 5. Even The Strongest Legs Need Support Onboarding + Recruiting = Hiring Communication + Recruiting = Engagement Onboarding + Communication = Retention The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  6. 6. The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  7. 7. Why Change? - Current unemployment – 7.5% - Largely the un/under educated - Largely metropolitan areas - Boomer vs. Millennial - Set to retire 2 for 1 over next ten years - Average Farm worker wages - Your customers may now be your competitors for employees The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  8. 8. Review Prior Presentations Recruiting & Retention Strategies The Perfect Storm Get more information at: www.ag1source.com/more The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  9. 9. Your Target • Despite what many managers think, most candidates that we can find are not just waiting on the sidelines for someone to hire and put in the game. • The best candidates are already employed • Your traditional HR system of post and wait will not work • The “best” The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  10. 10. Destination Employer The Whole Is Greater Than The Sum Of Its Parts Onboarding + Recruiting = Hiring Communication + Recruiting = Engagement Onboarding + Communication = Retention The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  11. 11. Interactive Questions – Getting started Would you say that finding employees is the #1 problem in your business? Yes No The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  12. 12. Hiring The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  13. 13. The New Mindset 1. Focus on impact, opportunity, challenge 2. Full and coordinated engagement of the management team 3. Streamlined and defined process The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  14. 14. Assess for Success 1. 2. 3. 4. Talent to do the work Motivation to do the work Performance Trend - Topgrading Team Leadership – ability to persuade, motivate, and cooperate 5. Problem solving The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  15. 15. Assess for Success 6. Planning Management and Organization 7. Cultural fit 8. Character - Values and goals 9. Potential 10.Relevant past accomplishments The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  16. 16. Take Home Projects • Provide candidates with a performance objective or existing problem • Candidate presents solution in a give and take discussion • Enables panel assessment The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  17. 17. Understand Job Change Factors Career decisions are weighted in this order 1.The quality of the Job 2.The quality of the Hiring Manger 3.The quality of the Team 4.The quality of the company 5.The compensation package The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  18. 18. The Offer - Anticipate Their Thoughts • The Value of a new position must hold some level of Improvement in quality of life AND an Advancement of their Career • See the position through the “candidate’s eyes” – there is safety (lower risk premium) in not making a change • Limit the impact of the Cons where possible • Help your candidate see the total Value The most trusted and reliable recruiting firm in the agriculture industry © 2013 Ag 1 Source
  19. 19. Interactive Questions - Hiring Once you begin receiving applications or referrals, how long does it take to complete your hiring process on average? Less than 3 weeks 3-6 weeks More than 6 weeks The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  20. 20. Retention The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  21. 21. Lack of Respect Lack of leadership Favoritism Poor employee relations Incompetence Lack of Technical Skills The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  22. 22. Growth & Impact Retention Passive Candidate Active Candidate Source: 2011 LinkedIn Survey of 4,550 fully-employed professionals Time The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  23. 23. Visit Croplife.com for more in depth results from our Employee Satisfaction Survey. Search : Ag1Source The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  24. 24. The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  25. 25. Your employees are the image of the company. They represent the company 24 hours a day, 7 days a week. The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  26. 26. How Do You Measure Satisfaction? I don’t care what your employees say to you in their review, I want to know what they are saying to friends every Friday night!! - Mark Waschek The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  27. 27. Adults Age 25-34 Who Are Married The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  28. 28. Interactive Questions - Retention What is your annual turnover percentage? (how many employees you must hire to replace those that left divided by your overall headcount) Less than 10% 10-20% More than 20% The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  29. 29. Engagement The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  30. 30. Engagement - Forbes article – Sept, 2013: “I Hate My Job” - Recent study – only 29% of workforce fully engaged - Highly engaged employees 2X more likely to be top performers - Key factor – an employee’s relationship with their supervisor - Best Companies for engagement - DHL - recognition - SAP - articulating the why - Southwest Airlines – Living the Brand The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  31. 31. The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  32. 32. Engagement • Engagement is a 2 Way interaction • Engaged employees will emulate their leader • Common acronymsAuthentic – Receptive – Involved – Proactive – Energized – Achievers – Advocates - In Demand - Communicative The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  33. 33. Engagement • Employees are energized around the organization’s CORE mission-the WHY you exist • Employees must know why their job is important to the success of the company The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  34. 34. Communicate, communicate, communicate • Set the tone. Effective and enthusiastic communication is crucial to building a common purpose • Check your vision. Energize your project team around a shared vision. Not just tasks: champion the WHY and paint a clear picture • Got trust? Trust will be shattered with sudden change directions or broken promises. The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  35. 35. Communicate, communicate, communicate • Listen up! Communication involves both talking and listening. • Questions engage the brain more than statements. The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  36. 36. Interactive Questions - Engagement How high of a percentage of fully engaged employees do you believe that you have? Less than 30% 30-50% More than 50% The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  37. 37. Onboarding The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  38. 38. Onboarding – Must not forget the importance onboarding has in communicating the value to other new recruits – The experience will be told to many outside of the company – 5 elements as per the white paper: • • • • • Pre-hire Experience First Day Onboarding includes – initial and long term goals Internal Communications It’s all about the Future They will tell others about their experience – The question is - what will they tell others? The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  39. 39. Onboarding – More than orientation • Focus on Compliance, Clarification, Culture, and Connection • Pre-scheduled one on one time with supervisor throughout first 100 days • Alignment - everyone understands new employee's role/responsibility and expectations BEFORE they arrive • Mentors in entry level roles especially • Well defined day one. Formal, but fun The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  40. 40. Onboarding – What you do • Celebrate arrival of new employee • 100 day action plan • Communicate with new employee - they understand how they can have impact, planned out for a full year • 100 - 200 - 300 day goal success (supervisor/mentor) • Continued communication prior to start • Encourage learning between acceptance and start date • Regular feedback The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  41. 41. Test Your Hiring and Onboarding After a few weeks to a month of training, Zappos management offers every new employee the opportunity to walk out the door Offer includes: •Wages you have earned during training •A check for $3,000 2-3% accept, which is far less expensive than keeping those potentially bad hires The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  42. 42. One size does not fit all Baby Boomers Current age: mid 50s – late 60s •Focused on the process •Clearly defined Onboarding map •Extend Onboarding Beyond 6 months •Level of Respect Gen X Current age: mid 30s – early 50s •Focused on learning (Entrepreneurial) •Mentor Program •Objectives & Timelines in Onboarding •Work/Life Balance Gen Y Current age: under 32 •Focused on social •Enable Contribution •Link Onboarding to Learning •Flexibility/Buddy system/Networking The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  43. 43. Interactive Questions - Onboarding Do you have a great first day program? Yes No Does your onboarding program include steps beyond 100 days? Yes No The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  44. 44. Recruiting The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  45. 45. Common Recruiting Challenges • Poorly designed website • Cumbersome application/interview process • Management disengaged with the entire recruiting/hiring/onboarding cycle The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  46. 46. 4 Steps Improve Your Odds • Establish a clear understanding of the role • Enhance your assessment process • Promote career challenges and opportunities • Stop selling and start recruiting The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  47. 47. A failure to plan, is a plan to fail Establish a clear understanding of the role • • • • Know who you are looking for Agree on “must haves” vs. “nice to haves” Determine the performance objectives Resume describes the “what” and “where”, so focus on the “how” • Define the expectations of the role (1 month, 3 months, 1 year, 5 years) – what is considered success? The most trusted and reliable recruiting firm in the agriculture industry © 2013 Ag 1 Source
  48. 48. The Power of First Impressions Enhance your assessment process • • • • Define your process before you start the search Who will be involved Defined timeline Set candidate expectations The most trusted and reliable recruiting firm in the agriculture industry © 2013 Ag 1 Source
  49. 49. What Is Your Value Proposition? Promote Challenges and Opportunities • Why would they want to work for your organization? • What challenges and opportunities lie ahead • Paint a clear picture of the future • Make the conversation about career move – not compensation The most trusted and reliable recruiting firm in the agriculture industry © 2013 Ag 1 Source
  50. 50. Interactive Questions - Recruiting Do you have a company ambassador? Yes No Do you have an employee referral program? Yes No The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  51. 51. Communication The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  52. 52. The need for TRUST • Expecting the company to deliver on it’s promises, be honest in communications, and compensate fairly Management function – Lead by example The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  53. 53. The need to have HOPE • Believing that you will grow, develop skills, and have opportunity of increased responsibility or career progress leading to higher pay Management function – Show the path The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  54. 54. The need to feel sense of WORTH • If you do your best, work hard, you will be recognized for you contributions Management function – Find ways to equally recognize and coach The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  55. 55. The need to feel COMPETENT • You will be matched to your job, use your talents, be challenged, receive training, see the results of your work, and obtain regular feedback on your performance Management function – provide training all along the Path The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  56. 56. Improving Internal Communication Why do we need to communicate? Employees want to know…how their role fits with the goals of the company – Clarity - Was the last time that you talked to your employee, their annual review? - The measurement of good communication is that you don’t have to call your employee to learn what they accomplished during the week - It needs to be a 2 way street The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  57. 57. Employees Need AnswersImplementation, how the employee sees it • • • • • • Where are we going as a company? How are we getting there? How do you expect me to contribute? How am I doing? What is my career path? How will I get the skills necessary to keep me on that path? The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  58. 58. Mike’s Time tested simple principles • • • • • “Toolbox Time” Flexibility in work schedules Measure quantifiably what gets done - Scoreboard Free food Schedule ahead-so that employees can plan The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  59. 59. Interactive Questions - Communication What percentage of your workforce meets with a supervisor weekly in a work review to discuss progress toward goals? Less than 50% 50 – 80% More than 80% The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  60. 60. Recruiting and Hiring Checklist Recruiting Hiring  Know what you are looking for  Determine performance Objectives  Define expectations : 1st month, 1st quarter, 1st year, and 3 years  Interviews are recruitment opportunities  Defined process with engaged management team  Provide an improvement in quality of life and career advancement The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  61. 61. Onboarding and Retention Checklist Retention Onboarding  Make the first day, a day to remember  Assign a mentor so they never feel “alone”  Onboarding is a continuous process – plan out the year  Educate supervisors on why employees leave  Recognize opportunities to enhance Work/Life balance  Enable social interaction The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  62. 62. Communication and Engagement Checklist Communication Engagement  Create Trust – Deliver on promises  Communicate to employee needs regularly  Do you need to call them to determine what they accomplished?  Do employees understand the value of their role to the company?  Recognize performance -IMMEDIATELY The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  63. 63. Current Destination Employer Examples • Hiring – Engage entire management team and establish consistent interview methods across the company – Time from application/referral to offer of employment in 2 weeks or less – Create a culture that recognized the hiring process as an extension of recruiting rather than “weeding out candidates” • Retention – Use job descriptions to create an understanding for existing employees of what is required in current role, before they will be considered for promotion – Annual review is focused on career goals and personal development planning to get there – Training budget puts more emphasis on supervisors with leadership and communication training vs the rest of the employees • Engagement – Include employees in management meetings where decisions that impact them are made – Focus on supervisor availability – what is keeping them from working with their team? – Weekly and monthly competitions to enable teamwork (weight loss/health, new customers, inventory, etc.) The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  64. 64. Current Destination Employer Examples • Onboarding – Establish an internal mentor program with rewards for new employee performance and retention – Engage entire management team to visit with new employees on a consistent basis – Create a system to provide training and mentor support for up to 18 months ( if needed) • Recruiting – Train young employees to be ambassadors of the company and send them to FFA chapters, vo-tech career fairs, etc. – Create a scholarship program focused on recruiting – not just community image – Create performance based and growth focused job descriptions • Communication – Leverage as many channels of communication (voice, email, website, personal conversation) as possible – Train supervisors to use context with each communication– not just the “what”, but also include the “why” and the “how” – Encourage informal communication with regularly scheduled social functions The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  65. 65. Interactive Questions - Final Do you believe that you would want to become a Destination Employer? Yes No Do you believe that you are a Destination Employer now? Yes No The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
  66. 66. Questions? If you would like to talk directly with us – stop by booth #706 or contact us at: Mike Smith: mikesmith@ag1source.com or 1.620.327.2205 Mark Waschek: markwaschek@ag1source.com or 1.620.327.0341 www.ag1source.com The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
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