The sophisticated marketer is someone
who takes marketing techniques, both old and
new, and executes them in an overall integrated
marketing strategy. You’re grounded in timeless,
Mad Men-era tactics, but know how to combine
them with new, modern technology.
Now, more than ever, professionals want to
engage with companies that focus on sharing
relevant content. Companies that inform and
engage aren’t just selling—they’re building
relationships on the world's largest
Use this checklist to make sure you’re leveraging
all of the opportunities LinkedIn offers. Increase
awareness, influence perception, generate
leads, and get real results with your social
You’ve got all the tools in front of you
and you've started your quest, you just
have to clean up your look and put it
Do you Fit
Check the items that apply to your LinkedIn marketing strategy.
Tally your score and see how you stack up using the key below.
Find out if you’ve got what it takes to be a Sophisticated Marketer!
HOW DID YOU SCORE?
When it comes to marketing sizzle you
know all the tricks. A tweak here and
an adjustment there and you’ll be a
Sophisticated Marketer before you
You own this checklist...heck you
could have written it yourself.
Congratulations, you’re officially
a Sophisticated Marketer!
SCORE 1-4 SCORE 5-11 SCORE 12-14
Boost visibility with embedded
keywords, URLs, job titles and
descriptions, and content links.
BUILD A COMPANY PAGE
Market your business to the
Tell your company’s story
Give customers and prospects a place
to learn about you
CREATE SHOWCASE PAGES
Create a distinct platform and voice for
each aspect of your business that has its
own message to share with its own
EXTEND REACH WITH
Deliver updates into the feeds
of members beyond those already
following your company.
REACH YOUR TARGET AUDIENCE
WITH DISPLAY ADVERTISING
Reach a high-quality professional
audience seeking insights and
information with LinkedIn Premium
Display Advertising. Or drive new
customers to your business with our
easy-to-use, self-serve CPC LinkedIn
DEEPEN ENGAGEMENT WITH
Allow members to sign in using their
Tailor the member experience based
on profile data
Go viral by triggering updates about
a user’s activities
GET INSPIRED BY INFLUENCERS
Unearth new ideas by following our
network of Influencers for original
content that is meant to make you
a better marketer.
See which Influencers and topics are
driving the most interest
Spark ideas of your own for a post
or content asset
Find out what the people in your
network are reading and how
SHARE COMPANY UPDATES
Tailor your company status updates to
your followers’ professional interests—
communicating with your followers in
a relevant and personal way.
Establish your brand as a thought
leader and authority around topics
EXPAND REACH WITH INMAIL
Reach anyone on LinkedIn without an
introduction or contact information.
Get professional, credible outreach—
with your LinkedIn profile attached.
JOIN THE CONVERSATION
WITH LINKEDIN GROUPS
Establish thought leadership for
Start the conversation with your company’s
own LinkedIn Branded Communities
Participate in discussions taking place in
established LinkedIn Groups
ATTRACT MORE FOLLOWERS
WITH FOLLOW COMPANY ADS
Deliver personalized messages on the
homepages of your target audience,
establishing relevance and building
your follower audience.
CREATE A FORUM WITH LINKEDIN
Establish expertise and build a lively
community endorsing your brand
Exclusive ad positions share company,
brand and product messages
Drive engagement with weekly emails
to Community Members
Use community management tools to
stay involved in the conversation
UNLOCK THE POWER OF
LINKEDIN’S PARTNER PROGRAMS
LinkedIn’s platform can significantly
increase your consumer engagement
beyond LinkedIn.com by developing
anything from entertaining promotions
to targeted multi-channel messages.
OPTIMIZE PROFILES FOR YOUR
COMPANY AND EMPLOYEES