Small Business Playbook by Linkedin

546 views
407 views

Published on

Small Business Playbook by Linkedin

Published in: Social Media, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
546
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Small Business Playbook by Linkedin

  1. 1. Small Business Playbook
  2. 2. Where professionals go to do business How can LinkedIn help your business? Whether you’re just starting out or have been around for many years, LinkedIn can help you access the right people on the world’s largest professional network to have the same hiring, marketing, and selling opportunities as if you were a Fortune 500 Company. Where do I start? This book will help you break down LinkedIn into foundational pieces focused on personal branding, marketing, selling, and hiring. Depending where you’re at in your business, jump right into the sections that best fit your needs. Ready? Set. Go! PAG E 0 3 PAG E 1 6 Personal Branding Marketing • Create a winning profile PAG E 3 1 PA G E 4 3 Selling Hiring • Create a profile that sells • Create your hiring game plan • Stay informed • Establish your company presence • Get informed • Establish your network • Attract followers • Find the right contacts • Establish your company presence • Build your brand • Build your content stream • Engage leads • Build your pipeline • Engage with followers • Prepare for your meeting • Contact candidates • Extend your reach • Screen, interview, hire
  3. 3. Person al Branding Your LinkedIn identity starts here.
  4. 4. Products covered in this section: ✓ Person al Branding Your LinkedIn identity starts here. Personal Profile ✓ LinkedIn Groups ✓ Premium Subscriptions
  5. 5. P ers o n al B ra n di n g Create a wi n n i n g pr ofile 1 o f 4 B egi n n er : Put a face to your name. Professional headshots generate more profile views and drive higher overall engagement. Including a photo in your profile brings it to life and lets people know you’re for real. B egi n n er : Create a punchy headline. Your headline is the first thing people look at on your LinkedIn profile. Try describing yourself creatively in one line to capture people’s attention. B egi n n er : Tell your full story. Use the Summary and Experience sections of your profile to showcase your career and accomplishments. These sections are foundational and help establish your brand on LinkedIn. help.linkedin.com 5
  6. 6. P ers o n al B ra n di n g Create a wi n n i n g pr ofile 1 o f 4 I n ter m ediate : Showcase your work. Nothing shows your quality of work to potential business contacts better than rich, tangible examples. Upload or link to previous work, such as blog posts, presentations, images, and websites, and give people a reason to engage with you. I n ter m ediate : Let your network speak for you. Get endorsements and recommendations from colleagues, employers, and customers who can speak credibly about your abilities and contributions. This will help catch the eye of prospective customers and clients. help.linkedin.com 6
  7. 7. P ers o n al B ra n di n g Create a wi n n i n g pr ofile 1 o f 4 A d v a n ced : Optimize your profile for search. Get found! Add words or phrases throughout your profile that highlight your best skills to improve your visibility in LinkedIn and Google search results. A d v a n ced : Create a unique URL. Choose a personalized URL to improve search engine optimization (SEO) and make it easy for people to find you. A d v a n ced : Link to the rest of your web presence. Maximize opportunities to showcase your work experience by linking your LinkedIn Profile to your websites, blogs, and other social platforms. To learn more about unique URLs, go to help.linkedin.com/app/answers/detail/a_id/87 help.linkedin.com 7
  8. 8. P ers o n al B ra n di n g Stay i n f o r med 2 o f 4 B egi n n er : Follow relevant channels and Influencers. Stay informed and challenge your current thinking by following channels and thought leaders (Influencers) relevant to your industry or specialization. B egi n n er : B egi n n er : Find and join LinkedIn Groups. Look for groups relating to your industry, function, and career interest — then join a few to stay up to date on trending topics and news. Follow companies. Learn directly from industry leaders and best-in-class brands by following companies on LinkedIn, getting their updates right in your feed. To learn more about channels and Influencers, go to www.linkedin.com/today/influencers help.linkedin.com 8
  9. 9. P ers o n al B ra n di n g Establis h yo ur n etwor k 3 o f 4 B egi n n er : Connect with a broad range of contacts. Build your initial network by connecting with colleagues, clients, friends, and family. Remember that building out your network helps you connect not only with who you know, but also who they know. I n ter m ediate : Reach out to fellow alumni. Broaden your network by connecting with members from your alma mater. Using University Pages, quickly sort alumni by function, location, and current company, and find contacts that will help you achieve your business goals. University Follow Austin, Texas Area I’m an alumnus here Find your peers Explore Careers of 228,521+ Alumni Who you know 51 4,820 Notable alumni General Information Share something or ask a question... Similar schools help.linkedin.com 9
  10. 10. P ers o n al B ra n di n g Establis h yo ur n etwor k 3 o f 4 I n ter m ediate : Search on LinkedIn. Run a LinkedIn people search to find contacts that might help you achieve your business goals. Use keywords and search filters like location and industry to illustrate the type of connection you’re looking for. A d v a n ced : Narrow down your results. Spend less time searching and more time engaging — use additional Premium search filters such as function, years of experience, and seniority level to quickly find the right business contact. h e l p . l i n k e d i n . c o m 10
  11. 11. P ers o n al B ra n di n g Establis h yo ur n etwor k 3 o f 4 A d v a n ced : Message potential contacts outside your network. Message any potential business contact on LinkedIn using InMail, a Premium feature. On average, the response rate for InMail messages is 3x higher than email. Plus, if you don’t get a response to your InMail within seven days, you’ll receive another InMail credit for free. A d v a n ced : Stay in touch. Keeping an active line of communication with your contacts is key to maintaining a quality network. Use LinkedIn Contacts to set reminders and follow up with business contacts one day, one week, or one month down the road. To learn more about LinkedIn Contacts, go to contacts.linkedin.com h e l p . l i n k e d i n . c o m 11
  12. 12. P ers o n al B ra n di n g Build yo ur brand 4 o f 4 B egi n n er : Share updates with your network. Pass along interesting articles, news, or videos you find informative. Not only will your network appreciate getting this information, but they’ll start to look to you for expertise and insights. B egi n n er : Like, comment, or share updates you enjoy. Taking an action on updates keeps the conversation going and helps spread that information across LinkedIn. And remember, if you found it interesting, chances are your network will too. I n ter m ediate : Integrate your personal brand into updates. Don’t be shy. Promote your accomplishments, bodies of work, and other accolades through sharing on LinkedIn. For every four updates covering news and trends, try sharing a post promoting your personal brand. h e l p . l i n k e d i n . c o m 12
  13. 13. P ers o n al B ra n di n g Build yo ur brand 4 o f 4 I n ter m ediate : Get a deeper look at who’s viewing your profile. With Who’s Viewed Your Profile, see the types, industries, and locations of members viewing you, as well as which keywords are being used in LinkedIn search to find you. Use this information to fine-tune your profile. h e l p . l i n k e d i n . c o m 13
  14. 14. P ers o n al B ra n di n g Build yo ur brand 4 o f 4 A d v a n ced : Engage in LinkedIn Groups. Use LinkedIn Groups as a public forum to discuss topics and trends with thought leaders or experts. By providing knowledgeable insights, you can build a rapport with other top contributors and eventually establish yourself as one, too. A d v a n ced : Leverage existing content streams. Use successful business-oriented blog posts, articles, and updates from your other social platforms to create a high-quality stream of personal updates. A d v a n ced : Link to your personal communications. Embed your LinkedIn profile into your email signature or add your personalized profile URL to your business card. This provides new contacts with an easy way to learn more about you. A d v a n ced : Start a dialogue. Increase exposure for your posts and start a conversation around a topic by mentioning companies or connections in updates. h e l p . l i n k e d i n . c o m 14
  15. 15. P ers o n al B ra n di n g check list Daily Weekly Monthly c h ec k list : c h ec k list : c h ec k list : Stay up to date on industry news and insights using LinkedIn channels and Influencers as sources. Build your reputation by posting quality updates. Connect with new and existing business contacts. Participate in LinkedIn Group discussions relevant to your industry or function. Review who’s viewing your profile to see if you’re attracting the right audience. Review and update your profile, adding rich content to showcase your most recent work. Get recommended by colleagues, customers, or business partners. Set reminders to stay in touch with important connections using LinkedIn Contacts, or get in touch using InMail and Introductions. h e l p . l i n k e d i n . c o m 15
  16. 16. HIRING Build your p i p e l in e 1 of 5 Mar keti ng Get your company’s name out there, loud and clear.
  17. 17. HIRING Build your p i p e l in e 1 of 5 Products covered in this section: ✓ Mar keti ng Company Pages ✓ LinkedIn Groups ✓ LinkedIn Sponsored Updates ✓ LinkedIn Ads Get your company’s name out there, loud and clear.
  18. 18. Mar k eti n g Establis h yo ur co mpa ny presence 1 o f 5 B egi n n er : Create a Company Page. A Company Page is foundational to building a brand presence on LinkedIn and acts as an information hub for visitors to learn about your company. Creating a page is easy: just add your company logo, banner image, and description to get started. B egi n n er : Make your page easy to find. Add your specialties, website links, and SEO terms to make it easier for people to find you in both LinkedIn and Google searches. To learn more about creating a Company Page, go to linkedin.com/company/add/show h e l p . l i n k e d i n . c o m 18
  19. 19. Mar k eti n g Establis h yo ur co mpa ny presence 1 o f 5 I n ter m ediate : Showcase products and services. Highlight your business offerings and
give LinkedIn members a compelling reason to follow you. Companies with a complete Products
& Services tab tend to have twice as many followers. I n ter m ediate : Link to the rest of your web presence. Give your brand more opportunities to be found by the right people —­­ link your Company Page to your company website and other social platforms. h e l p . l i n k e d i n . c o m 19
  20. 20. Mar k eti n g Attract f ollowers 2 o f 5 B egi n n er : Engage your colleagues. Increase your Company Page’s visibility on LinkedIn by encouraging fellow employees to add their current position at your company to their profile. They’ll then be automatically following your Company Page. h e l p . l i n k e d i n . c o m 20
  21. 21. Mar k eti n g Attract f ollowers 2 o f 5 I n ter m ediate : Contribute in LinkedIn Groups. Find relevant groups talking about your brand or industry and join them to participate in the conversation, build brand awareness, and promote your Company Page. This effort will help drive traffic and attention back to your page. A d v a n ced : A d v a n ced : Add a Follow button to your website. Make it easy for people who visit your website to follow your Company Page by embedding a “Follow” button onsite. developer.linkedin.com/plugins Integrate your Company Page into company communications. Existing customers and partners will likely follow your page when prompted. Link to your Company Page in company communications to capture this audience — mention your page in your company blog or email newsletters, or link to your page in employee email signatures. h e l p . l i n k e d i n . c o m 21
  22. 22. Mar k eti n g Attract f ollowers 2 o f 5 A d v a n ced : Track your follower audience. Use the Analytics tab on your Company Page to understand how your follower community is growing over time and what kinds of people you’re reaching. h e l p . l i n k e d i n . c o m 22
  23. 23. Mar k eti n g Build yo ur co n te n t stream 3 o f 5 B egi n n er : Identify and join LinkedIn Groups. Find relevant groups talking about your brand or industry and join them to better understand customer needs and industry trends. Apply these insights to the Company Updates you post to engage followers with releveant content. B egi n n er : Follow channels and Influencers. It’s important to stay in the know — follow channels and thought leaders (Influencers) to create a curated feed of industry news and insights that can inspire your own Company Updates. 
 h e l p . l i n k e d i n . c o m 23
  24. 24. Mar k eti n g En gage wit h f ollowers 4 o f 5 B egi n n er : I n ter m ediate : Post Company Updates. Post updates frequently. Showcase your expertise and build relationships with followers with Company Updates. Share articles, company news, industry trends, and insights. On average, companies that post 20 times per month reach at least 60% of their unique audience. Follow a regular posting schedule to develop relationships with your followers, drive brand loyalty, and bring about new opportunities. B egi n n er : B egi n n er : Demonstrate value to followers. Encourage engagement with updates. Build engagement and trust with a stream of rich, insightful content. For every post promoting your company, make sure four posts focus on thought leadership or industry trends. Prompt colleagues and followers to take action on your post – every like, comment, and share increases your reach throughout the LinkedIn network. h e l p . l i n k e d i n . c o m 24
  25. 25. Mar k eti n g En gage wit h f ollowers 4 o f 5 I n ter m ediate : Create a mix of content formats. Rich media such as photos and video is known to increase both comments and shares. Incorporate these formats — along with SlideShare presentations and links to articles — to maximize engagement with your posts. I n ter m ediate : Monitor and refine Company Updates. Monitor your Company Update reach and engagement numbers to see what’s resonating with your audience. Test days, times, topics, and formats, and adapt as you learn. h e l p . l i n k e d i n . c o m 25
  26. 26. Mar k eti n g En gage wit h f ollowers 4 o f 5 A d v a n ced : Leverage existing content streams. Use successful blog posts, articles,
and updates from your other social platforms to create a high-quality stream of LinkedIn Company Updates. A d v a n ced : Dive into comments. Engage with followers who comment on your updates to help build loyalty, continue the conversation, and further establish your thought leadership. People like to know they’re heard! h e l p . l i n k e d i n . c o m 26
  27. 27. Mar k eti n g Ex te n d your reac h 5 o f 5 I n ter m ediate : Get recommended for your products and services. Members can write reviews on your Products & Services tab. Drive followers, customers, and partners to write reviews. These will end up being promoted through their respective networks and live on your Products & Services tab. I n ter m ediate : Broadcast through employee networks. Prompt colleagues to share your Company Page updates. Not only will this increase your company’s visibility to new customers and potential hires, it’ll also help establish a company culture where employees are engaged with your brand and mission. h e l p . l i n k e d i n . c o m 27
  28. 28. Mar k eti n g Ex te n d your reac h 5 o f 5 A d v a n ced : Sponsor your updates. Sponsored Sponsored Updates let you reach beyond your follower base and target your exact LinkedIn audience to raise brand awareness, build relationships, and drive quality leads. Sponsored Updates appear in feeds across devices (smartphone, desktop, and tablet), giving you more opportunities to reach the people that matter. Sponsored Sponsored To learn more about Sponsored Updates, go to marketing.linkedin.com h e l p . l i n k e d i n . c o m 28
  29. 29. Mar k eti n g Ex te n d your reac h 5 o f 5 A d v a n ced : Drive performance with LinkedIn Ads. Tap into the LinkedIn network and target potential customers with LinkedIn Ads. Use criteria like function, seniority, and industry to access your ideal audience. To learn more about LinkedIn Ads, go to linkedin.com/ads h e l p . l i n k e d i n . c o m 29
  30. 30. Mar k eti n g check list Daily Weekly Monthly c h ec k list : c h ec k list : c h ec k list : Post Company Updates to engage with your followers and target audience. Invite new customers and business contacts to follow your Company Page. Visit your Company Page analytics tab to see how your page is performing. Look for indicators of what is resonating and driving engagement. See an update that has high engagement? Use Sponsored Updates to promote it beyond your follower base. Prompt new employees to link their LinkedIn profiles to your Company Page. Review and update your Company Page with fresh imagery and information about your company. Visit LinkedIn Groups relevant to your industry and look for trending topics and discussions – this will provide ideas on what you can post as Company Updates. h e l p . l i n k e d i n . c o m 30
  31. 31. HIRING Build your p i p e l in e 1 of 5 Sellin g Find the right people, find a way in, and close the deal.
  32. 32. HIRING Build your p i p e l in e 1 of 5 Products covered in this section: ✓ Sellin g Find the right people, find a way in, and close the deal. Personal Profile ✓ LinkedIn Groups ✓ Sales Navigator
  33. 33. sell I N G Create a pr o file that sells 1 o f 5 B egi n n er : Polish your personal profile. As you reach out to leads and prospects, it’s important to have a profile that speaks to your industry experience and knowledge. Add a professional photo, descriptive headline, and summary of your work experience to establish your credibility. h e l p . l i n k e d i n . c o m 33
  34. 34. sell I N G Create a pr o file that sells 1 o f 5 I n ter m ediate : Spotlight your offerings. Bring your work and company to life by uploading or linking to press coverage, company blog posts, presentations, or websites. I n ter m ediate : Let your network speak for you. A recommendation can go a long way in establishing your and your company’s reputation. Get recommendations from partners and clients who can speak credibly about your abilities and your company’s contribution to their businesses. h e l p . l i n k e d i n . c o m 34
  35. 35. sell I N G Create a pr o file that sells 1 o f 5 B egi n n er : Build your sales network. Broaden your network and increase the chances of finding the right decision maker by connecting with colleagues and business associates. h e l p . l i n k e d i n . c o m 35
  36. 36. sell I N G G et i n f o r med 2 o f 5 B egi n n er : B egi n n er : B egi n n er : Follow channels and Influencers. Follow competitor companies. Find and join LinkedIn Groups. Stay up to date on industry news and trends and speak with authority about your industry by following channels and thought leaders (Influencers). Follow Company Pages to track how competitors are positioning their solutions. This will help you differentiate what you have to offer. Join groups relating to your product or service and the industry you’re targeting to understand what potential customers are talking about. h e l p . l i n k e d i n . c o m 36
  37. 37. sell I N G F in d t h e righ t co n tacts 3 o f 5 B egi n n er : Identify leads on LinkedIn. Find decision makers at your target accounts
by running a people search on LinkedIn. With Sales Navigator, focus on the right contacts by using Premium search filters such as function and years of experience. h e l p . l i n k e d i n . c o m 37
  38. 38. sell I N G F in d t h e righ t co n tacts 3 o f 5 B egi n n er : Surface new prospects. Don’t have a list of accounts to target? Build a pipeline of new prospects with a company search, using specific keywords and search filters. Use Sales Navigator to access additional Premium search filters like seniority level and job function, and quickly identify decision makers to engage. h e l p . l i n k e d i n . c o m 38
  39. 39. sell I N G F in d t h e righ t co n tacts 3 o f 5 I n ter m ediate : Get more context. With Sales Navigator, get a deeper look into a decision maker’s LinkedIn profile to understand their relationship with the company and how they might influence a sale. h e l p . l i n k e d i n . c o m 39
  40. 40. sell I N G En gage leads 4 o f 5 A d v a n ced : I n ter m ediate : Message leads outside your network. Message any lead on LinkedIn using InMail, a Premium feature. On average, the response rate for InMail messages is 3x higher than email. Plus, if you don’t get a response to your InMail within seven days, you’ll receive another InMail credit for free. Get a warm introduction. After finding the best path in, leverage your network to get introduced through mutual connections. I n ter m ediate : Find the best path in. After identifying decision maker profiles on LinkedIn, look within their network for mutual connections. These connections can be very influential when reaching out and making your pitch. To learn more about Sales Navigator and Premium features, go to lnkd.in/premiumselling h e l p . l i n k e d i n . c o m 40
  41. 41. sell I N G Prepare fo r yo ur meeting 5 o f 5 I n ter m ediate : Establish credibility. Leading up to your meeting, establish your credibility by sharing relevant industry news and insights on LinkedIn. A d v a n ced : Activate your advocates. Social proof can make all the difference when trying to seal the deal. Flex your LinkedIn network and prompt mutual connections to give a recommendation on your Company Page or personal profile. A d v a n ced : Continue the conversation. Make a lasting impression after your meeting with a follow-up on LinkedIn. Invite people to connect or share industry news. A d v a n ced : Schedule your follow-up. Reaching out after an initial meeting can make all the difference in converting a lead to an account. Use LinkedIn Contacts to set reminders for following up, which can be accessed by clicking the “star” icon below a contact’s profile picture. To learn more about LinkedIn Contacts, go to contacts.linkedin.com h e l p . l i n k e d i n . c o m 41
  42. 42. sales check list Daily Weekly Monthly c h ec k list : c h ec k list : c h ec k list : Create and experiment with LinkedIn searches to surface account leads and new prospects. Reach out to new leads and prospects with InMail, or get introduced. Prompt customers seeing success with your services to provide a recommendation. Prepare for your daily meetings by looking at the profiles of people you’re meeting with, and finding new ways to engage. Connect with existing leads to nurture your relationship with them. Connect new colleagues to your Company Page to extend your reach. Set reminders to reach back out to active opportunities using LinkedIn Contacts. Keep your profile up to date with rich content showcasing your latest accomplishments. Find opportunities to say hello by scanning your network for important events like job changes and company news. Share great industry news and content that you find online to build your reputation and spark a conversation. h e l p . l i n k e d i n . c o m 42
  43. 43. HIRING Build your p i p e l in e 1 of 5 Hirin g Find the right talent that will drive your business forward.
  44. 44. HIRING Build your p i p e l in e 1 of 5 Products covered in this section: ✓ Hirin g Personal Profile ✓ LinkedIn Groups ✓ Recruiter Lite ✓ LinkedIn Jobs Find the right talent that will drive your business forward.
  45. 45. H I R I N G Create your h iring gam e pla n 1 o f 5 B egi n n er : Develop a clear employee value prop. Before you begin hiring, think about what’s important to your company. Is it culture, mission, working environment, or a sense of regional identity? This will help both you and potential candidates to assess a fit early on. B egi n n er : Research your role. When looking to fill an unfamiliar role, make sure you do your homework. Use LinkedIn search to scope out people who already hold this type of position. Use this intel to build your job description. B egi n n er : Size up the market. Run a preliminary LinkedIn search to get a feel for the availability of candidates fitting your criteria. Knowing whether there are 100 or 10,000 profiles that meet your needs can shape your recruiting strategy. B egi n n er : Consider developing entry-level talent. Hiring experienced people can help guarantee a quality team, but developing your entry-level hires could yield great results. Use LinkedIn search filters to explore both options and take note of local talent that might come from a nearby university. h e l p . l i n k e d i n . c o m 45
  46. 46. H I R I N G Establis h yo ur co mpa ny presence 2 o f 5 B egi n n er : B egi n n er : B egi n n er : Create a profile that attracts talent. Connect with talent. Learn from LinkedIn Groups. Find and connect with colleagues, friends, and fellow alumni on LinkedIn to maximize your personal network and increase the chances of finding a candidate through people you know. Find groups relevant to the role you’re filling to learn more about the specific skills and experience that make an ideal candidate. When searching for talent on LinkedIn, provide candidates with a glimpse into your company’s values and culture by creating a rich profile with a professional photo, descriptive headline, and summary of your work. h e l p . l i n k e d i n . c o m 46
  47. 47. H I R I N G Establis h yo ur co mpa ny presence 2 o f 5 I n ter m ediate : Make it easy for talent to find you. The Company Page is foundational to building a talent brand on LinkedIn and acts as an information hub for potential hires to learn about your company. Creating a page is easy: just add a company logo, banner image, and description to get started. I n ter m ediate : Leverage your team. Extend the reach of your searches and job posts on LinkedIn – access employee networks by encouraging colleagues to add their current position at your company to their profiles. To learn more about creating a Company Page, go to linkedin.com/company/add/show h e l p . l i n k e d i n . c o m 47
  48. 48. H I R I N G Build yo ur pipeli ne 3 o f 5 B egi n n er : Search on LinkedIn. After identifying the specific skills and experience necessary for a role, conduct a free people search. Be sure to use specific keywords – e.g., “HTML” for a developer proficient in HTML. I n ter m ediate : Narrow down your results. Use LinkedIn search filters like location, industry, and current company to hone in on your target candidates. With Recruiter Lite, access additional filters such as function and seniority level. I n ter m ediate : Save your searches for automatic updates. Save the searches and filters you’ve built to find ideal candidates, and get notifications when new results come in. This can be very helpful when hiring for the same role on an ongoing basis. I n ter m ediate : Access your 3rd degree network. If you’re unable to find qualified candidates through your personal and company networks, broaden your focus and tap into your 3rd degree network with Recruiter Lite. h e l p . l i n k e d i n . c o m 48
  49. 49. H I R I N G Build yo ur pipeli ne 3 o f 5 I n ter m ediate : Engage in LinkedIn Groups. Identify active members in target groups who fit your hiring criteria, and start a conversation by commenting on their posts or reaching out to them directly. h e l p . l i n k e d i n . c o m 49
  50. 50. H I R I N G Build yo ur pipeli ne 3 o f 5 A d v a n ced : Keep track of potential candidates. Stay organized by tagging LinkedIn members who fit your hiring criteria using LinkedIn Contacts. A d v a n ced : View full candidate profiles. With Recruiter Lite, get an expanded look into profiles of candidates outside your network. View their work experience, skills and expertise, and connections to see if they’d be a good fit for the role. I n ter m ediate : Find people with similar skills. Quickly identify LinkedIn members that closely match your top candidate attributes using the “People Similar To” section on an ideal hire’s profile page. A d v a n ced : Create and manage your shortlist. Hiring for multiple roles? Use Recruiter Lite Projects to build a list of top candidates for each of your open positions. To learn more about LinkedIn Hiring Solutions, visit lnkd.in/premiumhiring h e l p . l i n k e d i n . c o m 50
  51. 51. H I R I N G Co n tact ca n didates 4 o f 5 A d v a n ced : Message candidates outside your network. With Recruiter Lite, you can message any candidate on LinkedIn using InMail. On average, InMail gets a response rate 3x higher than that of email. Plus, if you don’t get a response to your InMail within seven days, you’ll receive another InMail credit for free. I n ter m ediate : Get a warm introduction. After identifying potential candidates on LinkedIn, leverage your network and get introduced through mutual connections. I n ter m ediate : Show you’re being selective. When you reach out, use sections of their profile like Skills & Expertise to identify and highlight the specific skills that make them an appealing candidate. h e l p . l i n k e d i n . c o m 51
  52. 52. H I R I N G Build yo ur pipeli ne 3 o f 5 A d v a n ced : Post a job on LinkedIn Jobs. Advertise your open position to the LinkedIn talent pool with a job post. Using your job description, LinkedIn actively displays your job to LinkedIn members who best match your hiring criteria, driving high-quality and relevant applicants. To learn more about LinkedIn Jobs, visit lnkd.in/aboutjobs h e l p . l i n k e d i n . c o m 52
  53. 53. H I R I N G Co n tact ca n didates 4 o f 5 A d v a n ced : Reach out to profile matches. If you post a job, LinkedIn Jobs will instantly search the network for up to 24 members who best match your requirements. Although these members have not applied to your job, you can contact them directly using the five InMail credits that are included with a LinkedIn job post. h e l p . l i n k e d i n . c o m 53
  54. 54. H I R I N G Scree n, interv iew, hire 5 o f 5 I n ter m ediate : Do your homework. Reach out to mutual connections, such as alumni or former employees, to assess a candidate’s strengths. A d v a n ced : A d v a n ced : Manage your candidate pipeline. Keep tabs on your quality candidates during the interview process. Use Recruiter Lite to track notes, messages, and activity history for every candidate. Schedule your follow-up. Reaching out to candidates throughout the interview process can make all the difference in converting an interested candidate into a hire. Use LinkedIn Contacts to set reminders to follow up with candidates one day, one week, or one month down the road. h e l p . l i n k e d i n . c o m 54
  55. 55. H I R I N G check list Daily Weekly Monthly c h ec k list : c h ec k list : c h ec k list : Check saved search results and identify interesting new candidates. Organize new and existing candidates with Contacts and Recruiter Lite. Respond to any alerts and reminders that you have set to follow up with candidates. Respond to any candidate InMail messages or job applications you receive from candidates. Create and iterate on advanced searches to surface top candidates you may not have noticed before. Save new searches to receive automated alerts when new candidates surface. Connect with existing candidates to create a quality interview/ hiring experience. Promote career opportunities to followers of your Company Page. Evaluate upcoming hiring needs with your team. Post open positions as the need arises using LinkedIn Jobs. Stay in touch with existing and potential candidates using Contacts and Recruiter Lite. Communicate open positions to employees and encourage them to share with their LinkedIn networks. h e l p . l i n k e d i n . c o m 55
  56. 56. HIRING Build your p i p e l in e 1 of 5 Ready to get started? Great! Did you find the information in this guide helpful? Share your comments at smb@linkedin.com.

×