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D.I.Y. guide to
The Wikipedia definition of brand begins with
“Branding includes a name, logo, slogan, and/or design scheme
associated wit...
The Wikipedia definition of brand begins with
“Branding includes a name, logo, slogan, and/or design scheme
associated wit...
Name Logo
Slogan Design
Name Logo
Slogan Design
Awareness
Awareness Trust
Awareness Trust
Perception
Awareness Trust
Reputation Perception
on
BRANDS ARE BORN OF
EXPERIENCE
AND REFLECT
TRUST
IT IS A MEASURE OF
REPUTATION
PERCEPTIONS
INTHEMINDOFACONSUMER.
SEARCH
COPY
“A brand is the sum of all feelings, thoughts and recognitions –
positive and negative – that people in the target audienc...
a
“A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well.”
–Jeff Bez...
Making Coffee
Serving Water
Aerated Cola
Stitching Pants
The basic offering isn‟t the hard stuff
Unique
IDEAS
HUGE
IMPACT
THAT
CREATE
Unique
IDEAS
HUGE
IMPACT
THAT
CREATE
Unique
IMPACT
In 1891, Asa Griggs Candler invented the most innovative marketing
technique of the times. He hired traveling salesmen to ...
In 1872, Strauss received a letter from Jacob Davis, a customer and tailor
who worked in the mining town of Reno, Nevada. ...
More solid brands mean strong identities both for the products
and for the people using them.
–Jeff Bezos
Their identity serves as a key differentiator
G a t k
K d 6 8h
f @ O P w
+ $ , QWTM
“We choose one over the other on the basis of
our „perception‟ of its reputation”
–Shivam Dhawan
Perceptions are verbs:
“Apple Thinks Different
IBM Solves
Nike Exhorts
Virgin Enlightens
Sony Dreams…”
- Jean Marie Dru, Disruption
Just like PERSONALITIES
Personal brands allow individuals to
differentiate themselves
by consistently articulating
and leveraging their
unique val...
BRANDINGDo It Yourself
What is your
BRAND?
What we DO
defines US
i
do
Awareness
Who we are
Trust
Our credentials, experience
Reputation
Our skills, achievements
Perception
Interests, personal details
Build your unique
Brand Portfolio
i
am
BrandingToolkit
Reference
CV
Portfolio
Your Online Profiles
www Yu l g
Your PR channels
W t o j n
Ask others
about your
BRAND
Review, Referral,
Recommendation
h
Tag, Mention, Location
@ #
Differentiate your
Brand Portfolio
i
Brand
www Website
Linked in Yu
l Blogger
Google g
DO it good and the CREDITS will follow
“Do what you want to be famous for
Because you are famous for what you do”
- Kristian Anderson
WHAT you do matters
HOW you do it is important
WHY you do it is critical
it’s
So, what problems are you solving in this world?
Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
 Brands are verbs. YOU are...
Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
 Brands are verbs. YOU are...
Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
 Brands are verbs. YOU are...
Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
 Brands are verbs. YOU are...
BUILD Your Identity!
Starting HERE now…
PERSONAL BRANDING d.i.y by Shivam Dhawan adapted by Andres Velasquez
PERSONAL BRANDING d.i.y by Shivam Dhawan adapted by Andres Velasquez
PERSONAL BRANDING d.i.y by Shivam Dhawan adapted by Andres Velasquez
PERSONAL BRANDING d.i.y by Shivam Dhawan adapted by Andres Velasquez
PERSONAL BRANDING d.i.y by Shivam Dhawan adapted by Andres Velasquez
PERSONAL BRANDING d.i.y by Shivam Dhawan adapted by Andres Velasquez
PERSONAL BRANDING d.i.y by Shivam Dhawan adapted by Andres Velasquez
PERSONAL BRANDING d.i.y by Shivam Dhawan adapted by Andres Velasquez
PERSONAL BRANDING d.i.y by Shivam Dhawan adapted by Andres Velasquez
PERSONAL BRANDING d.i.y by Shivam Dhawan adapted by Andres Velasquez
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PERSONAL BRANDING d.i.y by Shivam Dhawan adapted by Andres Velasquez

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PERSONAL BRANDING d.i.y by Shivam Dhawan adapted by Andres Velasquez

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Transcript of "PERSONAL BRANDING d.i.y by Shivam Dhawan adapted by Andres Velasquez"

  1. 1. D.I.Y. guide to
  2. 2. The Wikipedia definition of brand begins with “Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”
  3. 3. The Wikipedia definition of brand begins with “Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”
  4. 4. Name Logo Slogan Design
  5. 5. Name Logo Slogan Design
  6. 6. Awareness
  7. 7. Awareness Trust
  8. 8. Awareness Trust Perception
  9. 9. Awareness Trust Reputation Perception
  10. 10. on BRANDS ARE BORN OF EXPERIENCE AND REFLECT TRUST
  11. 11. IT IS A MEASURE OF REPUTATION
  12. 12. PERCEPTIONS INTHEMINDOFACONSUMER.
  13. 13. SEARCH
  14. 14. COPY
  15. 15. “A brand is the sum of all feelings, thoughts and recognitions – positive and negative – that people in the target audience associate with a company, a product or service.” - Steve McNamara, AdCracker.Com
  16. 16. a
  17. 17. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” –Jeff Bezos
  18. 18. Making Coffee Serving Water Aerated Cola Stitching Pants
  19. 19. The basic offering isn‟t the hard stuff
  20. 20. Unique IDEAS HUGE IMPACT THAT CREATE
  21. 21. Unique IDEAS HUGE IMPACT THAT CREATE Unique IMPACT
  22. 22. In 1891, Asa Griggs Candler invented the most innovative marketing technique of the times. He hired traveling salesmen to pass out coupons for a free Coke. With a goal for people to try the drink, like it, and buy it later on. In addition to the coupons, Candler also decided to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. In 1898, however, Congress passed a tax on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a drug. Full Story Did You Know? A j
  23. 23. In 1872, Strauss received a letter from Jacob Davis, a customer and tailor who worked in the mining town of Reno, Nevada. Davis reported that he had discovered canvas pants could be improved if the pocket seams and other weak points that tended to tear were strengthened by copper rivets Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the stress points on May 20,1873 which can be considered the 'birthday' of jeans. Did You Know? Full Story
  24. 24. More solid brands mean strong identities both for the products and for the people using them. –Jeff Bezos
  25. 25. Their identity serves as a key differentiator
  26. 26. G a t k K d 6 8h f @ O P w + $ , QWTM
  27. 27. “We choose one over the other on the basis of our „perception‟ of its reputation” –Shivam Dhawan
  28. 28. Perceptions are verbs:
  29. 29. “Apple Thinks Different IBM Solves Nike Exhorts Virgin Enlightens Sony Dreams…” - Jean Marie Dru, Disruption
  30. 30. Just like PERSONALITIES
  31. 31. Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition
  32. 32. BRANDINGDo It Yourself
  33. 33. What is your BRAND?
  34. 34. What we DO defines US i do
  35. 35. Awareness Who we are
  36. 36. Trust Our credentials, experience
  37. 37. Reputation Our skills, achievements
  38. 38. Perception Interests, personal details
  39. 39. Build your unique Brand Portfolio i am
  40. 40. BrandingToolkit Reference CV Portfolio
  41. 41. Your Online Profiles www Yu l g
  42. 42. Your PR channels W t o j n
  43. 43. Ask others about your BRAND
  44. 44. Review, Referral, Recommendation h
  45. 45. Tag, Mention, Location @ #
  46. 46. Differentiate your Brand Portfolio i Brand
  47. 47. www Website Linked in Yu l Blogger Google g
  48. 48. DO it good and the CREDITS will follow
  49. 49. “Do what you want to be famous for Because you are famous for what you do” - Kristian Anderson
  50. 50. WHAT you do matters HOW you do it is important WHY you do it is critical
  51. 51. it’s
  52. 52. So, what problems are you solving in this world?
  53. 53. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!
  54. 54. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.
  55. 55. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.  What you are doing matters >> How you are doing it is important >> Why you doing it is critical
  56. 56. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.  What you are doing matters >> How you are doing it is important >> Why you doing it is critical  Branding is Not about self promotion, it is about self differentiation
  57. 57. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.  What you are doing matters >> How you are doing it is important >> Why you doing it is critical  Branding is Not about self promotion, it is about self differentiation  Not about how many people know you but how do they know you
  58. 58. BUILD Your Identity! Starting HERE now…
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