Personal Branding by JOE MAINWARING, Edited by AV_
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Personal Branding by JOE MAINWARING, Edited by AV_

Personal Branding by JOE MAINWARING, Edited by AV_

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Personal Branding by JOE MAINWARING, Edited by AV_ Presentation Transcript

  • 1. PERSONAL BRANDING
  • 2. 4 Definition Your brand is what people say about you when you’re not in the room. - Jeff Bezos 
 Founder of Amazon Personal Branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal.
  • 3. 6 Why?
  • 4. 7 % 93 itmatters searchfirst Recruiters clients Founders
  • 5. 8 MadeWith positioning personality imagerystrategy
  • 6. 9 Positioning Specifically you want to make sure that you provide something unique, fresh, and highly valuable to your audience. Whatyoustandfor
  • 7. 10 Strategy Your objective is your goal, what you seek to achieve. Objective Your competition is the person who’s already doing it first, and the person who wants it second. Competition Your target market should the kind of people you want to collaborate with. TargetMarket
  • 8. 11 personality practical patterned unique craft Science Art
  • 9. 12 imagery A S E L F I ETA K E
  • 10. 14 Brand Name
  • 11. 15 options DUALIDENTITY(ironman) TRUEIDENTITY(TonyStark)
  • 12. 18 BrandingPage Branding Pages allow you to showcase who you are, what you’re about, and ultimately how you can help others with your products, services, and smile.
  • 13. 22 social networks
  • 14. 23 whichones? socialnetworks Countless social networks exist today, each serving a unique purpose for content curation, communication, and collaboration. You don’t have to be on all, focus on the networks relevant to your goals.
  • 15. 25 Content curation
  • 16. 26 Strategy ContentCuration Having a strategy for content curation will allow you to maximize the impact of your personal branding. Focus by sharing content relevant to your positioning. Scheduling allows you to publish content during peak times to maximize impact Analytics provide valuable feedback on how well your content is being received.
  • 17. 27 COMMUNITYIt takes a village… Community is about building real relationships with people within your networks that will help you and your business be successful.