Personal Branding by JOE MAINWARING, Edited by AV_
Andres Felipe Velasquez Henao
Culture of Innovation, Corporate Branding, Social Media, Personal Branding, Employer Branding, Linkedin Training and Coaching
INK, LID, ANDRES VELASQUEZ Business Person
Your brand is what people
say about you when you’re
not in the room. - Jeﬀ Bezos
Founder of Amazon
Personal Branding describes the process by which
individuals and entrepreneurs diﬀerentiate themselves and
stand out from a crowd by identifying and articulating their
unique value proposition, whether professional or personal,
and then leveraging it across platforms with a consistent
message and image to achieve a speciﬁc goal.
Speciﬁcally you want to make sure that you
provide something unique, fresh, and highly
valuable to your audience.
Your objective is your goal,
what you seek to achieve.
Your competition is the
person who’s already doing it
ﬁrst, and the person who
wants it second.
Your target market should the
kind of people you want to
Countless social networks exist
today, each serving a unique purpose
for content curation, communication,
and collaboration. You don’t have to
be on all, focus on the networks
relevant to your goals.
Having a strategy for content curation
will allow you to maximize the impact of
your personal branding.
Focus by sharing content relevant to your
Scheduling allows you to publish content
during peak times to maximize impact
Analytics provide valuable feedback on how
well your content is being received.
COMMUNITYIt takes a village…
Community is about building real relationships
with people within your networks that will help
you and your business be successful.