Minimum Lovable Product by WeLoveLean

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Minimum Lovable Product by WeLoveLean

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Minimum Lovable Product by WeLoveLean

  1. 1. THE MINIMUM LOVEABLE PRODUCT @WELOVELEAN U X C A F É L O N D O N / M A R C H 2 0 1 4
  2. 2. 5 MINS LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS
  3. 3. THINK BIG
  4. 4. START SMALL
  5. 5. LEARN FAST
  6. 6. THE VISION
  7. 7. 5 MINS PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION
  8. 8. “BACK WHEN PIVOTS WERE STILL CALLED F**K-UPS”
  9. 9. THE SPEED V QUALITY TRADE-OFF LAUNCHING EARLY QUALITY OF EXPERIENCE
  10. 10. IT AIN’T EASY BEING LEAN
  11. 11. “ IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE
  12. 12. FOCUS
  13. 13. WHO ARE YOU DESIGNING FOR?
  14. 14. “ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.
  15. 15. MINIMUM VIABLE PRODUCT
  16. 16. “ USING A MERELY VIABLE PRODUCT IS LIKE VISITING SOMEONE IN AN INTENSIVE CARE UNIT. THEY’RE ALIVE, BUT NOT FUN TO SPEND TIME WITH.
  17. 17. “ IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.
  18. 18. “ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.
  19. 19. MINIMUM LOVEABLE PRODUCT
  20. 20. VIABLE DELIGHTFUL REMARKABLE TRIBAL
  21. 21. GAIN A FOLLOWING WHILE EXPLORING OPPORTUNITIES
  22. 22. VIABLE
  23. 23. VANITY Flickr image from angermann
  24. 24. VALIDATION
  25. 25. DELIGHTFUL
  26. 26. DESIGN FOR EMOTION
  27. 27. (n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
  28. 28. REMARKABLE
  29. 29. “ IF YOU MAKE CUSTOMERS UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET, THEY CAN EACH TELL 6,000 FRIENDS. JEFF BEZOS
  30. 30. THE NET PROMOTER SCORE
  31. 31. TRIBAL
  32. 32. START WITH WHY?
  33. 33. BUILD YOUR TRIBE
  34. 34. IF YOU CARE THEY’LL CARE
  35. 35. WHO’S GONNA LOVE YA?
  36. 36. HAVE A STRONG VISION
  37. 37. KNOW YOUR AUDIENCE
  38. 38. SHOW YOUR PERSONALITY
  39. 39. GET THEM HUNGRY FOR MORE
  40. 40. BUILD YOUR BRAND FROM DAY 1
  41. 41. BUT… BE AWARE
  42. 42. A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA OR A VALUABLE BUSINESS IDEA HINDERED BY A FLAWED DESIGN
  43. 43. GET THE BALANCE RIGHT LAUNCHING EARLY QUALITY OF EXPERIENCE
  44. 44. THANKS & GOOD LUCK! @WELOVELEAN

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