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LINKEDIN´s 5 Tips for Social Selling Professionals
 

LINKEDIN´s 5 Tips for Social Selling Professionals

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5 Tips for Social Selling Professionals, Transforming the way you sell by Linkedin

5 Tips for Social Selling Professionals, Transforming the way you sell by Linkedin

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    LINKEDIN´s 5 Tips for Social Selling Professionals LINKEDIN´s 5 Tips for Social Selling Professionals Presentation Transcript

    • 5 Tips for Social Selling Professionals Transforming the way you sell
    •  Developing a Reputation: Building a strong online reputation that showcases your experience and increases your credibility  Gathering Intelligence: Researching social information to prepare for sales conversations  Building your Network: Developing relationships with people who can share information and provide referrals  Offering Insights: Providing meaningful insights that earn opportunities to engage with and influence contacts  Using Social Selling Solutions: Taking advantage of innovative selling solutions such as LinkedIn Sales Navigator What is Social Selling? 2
    • Why Apply Social Selling Techniques? 3 “The best reps are not just present in social media, they position themselves as credible and influential sources in customer networks.” -Sales Executive Council
    • Why Apply Social Selling Techniques? ”The B2B social buyer relies on social media and online communities during the purchase process.” -ITSMA 4
    • Why Apply Social Selling Techniques? 5 “Effective use of sales intelligence increases revenue productivity per sales rep by 17%.”* – CSO Insights *2011 analysis
    • Where are you on the social selling spectrum? 6 • Weak Online REPUTATION • NOT Gathering INTELLIGENCE • Reactively Building NETWORK • NOT Contributing INSIGHTS • NOT Using Social Selling SOLUTIONS “Laggards” “Tip-Toers” “Leaders” Low High • Strong Online REPUTATION • Gathering INTELLIGENCE • Proactively Building NETWORK • Contributing INSIGHTS • Using Social Selling SOLUTIONS
    • 7 Build Your PROFILE 5 Steps to Becoming a Social Selling Pro Gather INTELLIGENCE Develop Your NETWORK Contribute INSIGHTS 1 2 3 4 Use Social Selling SOLUTIONS5
    • 1. Build a Strong Professional Profile Add a photo, experience and skills that showcase the brand of YOU 8
    • 9 2. Gather Intelligence Be prepared for every interaction by researching contacts and companies
    • 10 3. Proactively Develop Your Network Build trusted relationships who can support your professional objectives
    • 11 4. Contribute Insights Share ideas through status updates, and participate in groups
    • 12 5. Use Social Selling Solutions Sales Navigator: LinkedIn Premium for sales professionals Build prospect lists with Lead Builder Reveal full profiles of 3rd degree contacts with advanced search Leverage co-worker connections with Team Link
    • Best of luck in your journey to becoming a social selling professional! 13 For more information: http://sales.linkedin.com or www.slideshare.net/linkedin-sales-solutions