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LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
LINKEDIN University Pages Tutorial (DECK)
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LINKEDIN University Pages Tutorial (DECK)

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LINKEDIN University Pages Tutorial (DECK)

LINKEDIN University Pages Tutorial (DECK)

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  • Transcript

    • 1. ©2013 LinkedIn Corporation. All Rights Reserved. University Pages: Overview for School Admins
    • 2. ©2013 LinkedIn Corporation. All Rights Reserved. 2
    • 3. ©2013 LinkedIn Corporation. All Rights Reserved. What are University Pages? Why do they Matter?  Engage with prospective and current students, alumni, and parents. Build brand and community where all your key audiences are.  Easily see and reach everyone connected to your school, with targeted communication tools.  Get deeper insights on what your alumni are up to, with unique data and tools to see career paths and help students picture what’s possible. 3
    • 4. ©2013 LinkedIn Corporation. All Rights Reserved. What you'll get from this presentation 1 A feel for University Pages: Screenshots of the key features 2 Member views: What LinkedIn members, including alumni and current and prospective students, will see 3 Administrator views: What you’ll see and be able to do as an editor of a University Page 4 Targeted Status Updates: The flow for this valuable tool to post content to a subset of your followers 4 For more information, see the University Page FAQs on the LinkedIn Help Center
    • 5. ©2013 LinkedIn Corporation. All Rights Reserved. 5 University Page: Sample homepage
    • 6. ©2013 LinkedIn Corporation. All Rights Reserved. 6 Logo, cover photo, and gallery Easily bring your school’s brand to life with these key elements.
    • 7. ©2013 LinkedIn Corporation. All Rights Reserved. 7 Alumni Tool Robust data and insights on what alumni are up to built right into your page.
    • 8. ©2013 LinkedIn Corporation. All Rights Reserved. 8 General Information + IPEDS data Make your school stand out with a unique description.
    • 9. ©2013 LinkedIn Corporation. All Rights Reserved. 9 Conversation wall A place for rich two-way conversation with all your audiences.
    • 10. ©2013 LinkedIn Corporation. All Rights Reserved. 10 Notable Alumni module Feature accomplished graduates of your school.
    • 11. ©2013 LinkedIn Corporation. All Rights Reserved. 11 Featured Group Highlight a LinkedIn Group, such as for alumni, to which you want to drive traffic.
    • 12. ©2013 LinkedIn Corporation. All Rights Reserved. 12 Similar Schools Visitors can see similar schools based on LinkedIn’s data on career outcomes.
    • 13. ©2013 LinkedIn Corporation. All Rights Reserved. 13 See Also Visitors can quickly navigate to University Pages of schools related to your own.
    • 14. ©2013 LinkedIn Corporation. All Rights Reserved. Administrator Edit Actions 14
    • 15. ©2013 LinkedIn Corporation. All Rights Reserved. 15 Edit this page
    • 16. ©2013 LinkedIn Corporation. All Rights Reserved. 16 Admin edit view
    • 17. ©2013 LinkedIn Corporation. All Rights Reserved. 17 Viewing and adding additional admins Add additional admins to whom you are first- or second-degree connected.
    • 18. ©2013 LinkedIn Corporation. All Rights Reserved. 18 Logo, photo, and gallery Add photos and to bring your page—and campus—to life.
    • 19. ©2013 LinkedIn Corporation. All Rights Reserved. 19 Basic Information section
    • 20. ©2013 LinkedIn Corporation. All Rights Reserved. 20 Detailed Information section
    • 21. ©2013 LinkedIn Corporation. All Rights Reserved. 21 Notable Alumni – change/view Add to or edit the pre- populated list of Notable Alumni.
    • 22. ©2013 LinkedIn Corporation. All Rights Reserved. 22 Featured Group
    • 23. ©2013 LinkedIn Corporation. All Rights Reserved. University Page: Admin Targeted Status Updates 23
    • 24. ©2013 LinkedIn Corporation. All Rights Reserved. 24 Admin Kiosk for posting targeted status updates
    • 25. ©2013 LinkedIn Corporation. All Rights Reserved. 25 Targeting overview Target your content posts to a subset of followers based on things like their location, industry, and more.
    • 26. ©2013 LinkedIn Corporation. All Rights Reserved. 26 Location
    • 27. ©2013 LinkedIn Corporation. All Rights Reserved. 27 Saving target list Access saved targets for later use.
    • 28. ©2013 LinkedIn Corporation. All Rights Reserved. 28 Sharing the post with the selected target just created
    • 29. ©2013 LinkedIn Corporation. All Rights Reserved. Want to learn more? Higher Education Resource Center: http://university.linkedin.com FAQs for Schools on Help Center: http://help.linkedin.com/app/answers/detail/a_id/38582/kw/university%20pages 29

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