LINKEDIN University Pages Tutorial (DECK)

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LINKEDIN University Pages Tutorial (DECK)

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  • LINKEDIN University Pages Tutorial (DECK)

    1. 1. ©2013 LinkedIn Corporation. All Rights Reserved. University Pages: Overview for School Admins
    2. 2. ©2013 LinkedIn Corporation. All Rights Reserved. 2
    3. 3. ©2013 LinkedIn Corporation. All Rights Reserved. What are University Pages? Why do they Matter?  Engage with prospective and current students, alumni, and parents. Build brand and community where all your key audiences are.  Easily see and reach everyone connected to your school, with targeted communication tools.  Get deeper insights on what your alumni are up to, with unique data and tools to see career paths and help students picture what’s possible. 3
    4. 4. ©2013 LinkedIn Corporation. All Rights Reserved. What you'll get from this presentation 1 A feel for University Pages: Screenshots of the key features 2 Member views: What LinkedIn members, including alumni and current and prospective students, will see 3 Administrator views: What you’ll see and be able to do as an editor of a University Page 4 Targeted Status Updates: The flow for this valuable tool to post content to a subset of your followers 4 For more information, see the University Page FAQs on the LinkedIn Help Center
    5. 5. ©2013 LinkedIn Corporation. All Rights Reserved. 5 University Page: Sample homepage
    6. 6. ©2013 LinkedIn Corporation. All Rights Reserved. 6 Logo, cover photo, and gallery Easily bring your school’s brand to life with these key elements.
    7. 7. ©2013 LinkedIn Corporation. All Rights Reserved. 7 Alumni Tool Robust data and insights on what alumni are up to built right into your page.
    8. 8. ©2013 LinkedIn Corporation. All Rights Reserved. 8 General Information + IPEDS data Make your school stand out with a unique description.
    9. 9. ©2013 LinkedIn Corporation. All Rights Reserved. 9 Conversation wall A place for rich two-way conversation with all your audiences.
    10. 10. ©2013 LinkedIn Corporation. All Rights Reserved. 10 Notable Alumni module Feature accomplished graduates of your school.
    11. 11. ©2013 LinkedIn Corporation. All Rights Reserved. 11 Featured Group Highlight a LinkedIn Group, such as for alumni, to which you want to drive traffic.
    12. 12. ©2013 LinkedIn Corporation. All Rights Reserved. 12 Similar Schools Visitors can see similar schools based on LinkedIn’s data on career outcomes.
    13. 13. ©2013 LinkedIn Corporation. All Rights Reserved. 13 See Also Visitors can quickly navigate to University Pages of schools related to your own.
    14. 14. ©2013 LinkedIn Corporation. All Rights Reserved. Administrator Edit Actions 14
    15. 15. ©2013 LinkedIn Corporation. All Rights Reserved. 15 Edit this page
    16. 16. ©2013 LinkedIn Corporation. All Rights Reserved. 16 Admin edit view
    17. 17. ©2013 LinkedIn Corporation. All Rights Reserved. 17 Viewing and adding additional admins Add additional admins to whom you are first- or second-degree connected.
    18. 18. ©2013 LinkedIn Corporation. All Rights Reserved. 18 Logo, photo, and gallery Add photos and to bring your page—and campus—to life.
    19. 19. ©2013 LinkedIn Corporation. All Rights Reserved. 19 Basic Information section
    20. 20. ©2013 LinkedIn Corporation. All Rights Reserved. 20 Detailed Information section
    21. 21. ©2013 LinkedIn Corporation. All Rights Reserved. 21 Notable Alumni – change/view Add to or edit the pre- populated list of Notable Alumni.
    22. 22. ©2013 LinkedIn Corporation. All Rights Reserved. 22 Featured Group
    23. 23. ©2013 LinkedIn Corporation. All Rights Reserved. University Page: Admin Targeted Status Updates 23
    24. 24. ©2013 LinkedIn Corporation. All Rights Reserved. 24 Admin Kiosk for posting targeted status updates
    25. 25. ©2013 LinkedIn Corporation. All Rights Reserved. 25 Targeting overview Target your content posts to a subset of followers based on things like their location, industry, and more.
    26. 26. ©2013 LinkedIn Corporation. All Rights Reserved. 26 Location
    27. 27. ©2013 LinkedIn Corporation. All Rights Reserved. 27 Saving target list Access saved targets for later use.
    28. 28. ©2013 LinkedIn Corporation. All Rights Reserved. 28 Sharing the post with the selected target just created
    29. 29. ©2013 LinkedIn Corporation. All Rights Reserved. Want to learn more? Higher Education Resource Center: http://university.linkedin.com FAQs for Schools on Help Center: http://help.linkedin.com/app/answers/detail/a_id/38582/kw/university%20pages 29

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