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LinkedIn on Campus:
How LinkedIn Can Help Career Services
Professionals and Your Students
Agenda
•

•
•
•

LinkedIn 101
How LinkedIn Helps You
How LinkedIn Helps Your Students
Questions
http://university.linkedin.com
How to Ask a Question

•

Type your question into the
“Q&A” box
•

Presenter will answer selected
questions at the end of ...
Meet Lindsey
I. LinkedIn 101
How LinkedIn Works

Your Friends’ Friends’ Friends

Your Friends’ Friends

Your Friends
Who Uses LinkedIn?
150 million+ professionals
• Over 150 industries
• 2 million+ companies
• Executives from every Fortune...
II. How LinkedIn Helps You
LinkedIn Benefits for Career Services
Professionals
1.

Build and enhance your own professional brand

2.

Enhance the bra...
1.

1. Build and Enhance Your Own
Professional Brand
Live Demo of LinkedIn Profile
Add LinkedIn to Your Email Signature

-----------------------------Jane Doe
Director, National University Career Center
Ph...
2. Enhance the Brand and Services of
Your Career Center
Benefits of LinkedIn Groups
•

Enhance brand
• Increase
communication
• Connect alumni &
students
• List management
Live Demo of LinkedIn Group
Best Practice #1:
Market Your LinkedIn Group
Best Practice #2:
Market Your LinkedIn Group
Best Practice #3:
Set Up a “Welcome” Template
Best Practice #4:
Connect Students and Alumni
3. Attract More Organizations to
Recruit Your Students and Alumni
“I have used LinkedIn extensively to research where our ...
Live Demo of LinkedIn Introduction
4. Find Answers to Questions and
Share Resources with Colleagues
Some Recommended Groups
•

•
•
•

•
•
•

SHRM (Society for Human Resource Management)
ERE.net
Liberal Arts Career Network
...
Invitation to Join “Career Services
Professionals” Group
III. How LinkedIn Helps Your
Students Help Themselves
LinkedIn Benefits for Students and
Alumni
1.

Build a professional online presence

2.

Connect in a meaningful way with a...
1. Build a Professional Online Presence
“It’s no longer enough to simply have a solid
resume. Students now need a professional online
presence.”
- Holly Paul, US ...
Add Sections to Enhance Student Profiles
Add Sections to Enhance Student Profiles
Add Sections to Enhance Student Profiles
Add Sections to Enhance Student Profiles
Great App for Creative Students
The 5 Golden Rules of Student LinkedIn
Profiles
1. Professional photo of student alone

2. Headline with area of study and...
2. Connect in a Meaningful Way with
Alumni and Other “Warm” Contacts
Live Demo of LinkedIn Company Page
www.linkedin.com/studentjobs
4. Explore Opportunities with Organizations
that Don’t Recruit on Campus
5. Learn Professional Networking
Etiquette
www.brandeis.edu/hiatt/students/networking
BEFORE

AFTER
“Where do I start?”
Calls to Action
1.

Complete all career center staff profiles to 100%

2.

Add a link to LinkedIn and guidelines to your
c...
Questions
http://learn.linkedin.com/
http://university.linkedin.com
LINKEDIN - ...on Campus, Career Services Webinar v2012
LINKEDIN - ...on Campus, Career Services Webinar v2012
LINKEDIN - ...on Campus, Career Services Webinar v2012
LINKEDIN - ...on Campus, Career Services Webinar v2012
LINKEDIN - ...on Campus, Career Services Webinar v2012
LINKEDIN - ...on Campus, Career Services Webinar v2012
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LINKEDIN - ...on Campus, Career Services Webinar v2012

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Transcript of "LINKEDIN - ...on Campus, Career Services Webinar v2012"

  1. 1. LinkedIn on Campus: How LinkedIn Can Help Career Services Professionals and Your Students
  2. 2. Agenda • • • • LinkedIn 101 How LinkedIn Helps You How LinkedIn Helps Your Students Questions
  3. 3. http://university.linkedin.com
  4. 4. How to Ask a Question • Type your question into the “Q&A” box • Presenter will answer selected questions at the end of the webinar. • If your question is not answered, ask it on LinkedIn!
  5. 5. Meet Lindsey
  6. 6. I. LinkedIn 101
  7. 7. How LinkedIn Works Your Friends’ Friends’ Friends Your Friends’ Friends Your Friends
  8. 8. Who Uses LinkedIn? 150 million+ professionals • Over 150 industries • 2 million+ companies • Executives from every Fortune 500 firm • 60,000+ college and university alumni groups • 56% outside the U.S. •
  9. 9. II. How LinkedIn Helps You
  10. 10. LinkedIn Benefits for Career Services Professionals 1. Build and enhance your own professional brand 2. Enhance the brand and services of your career center 3. Attract more organizations to recruit your students and alumni 4. Find answers to questions and share resources with colleagues
  11. 11. 1. 1. Build and Enhance Your Own Professional Brand
  12. 12. Live Demo of LinkedIn Profile
  13. 13. Add LinkedIn to Your Email Signature -----------------------------Jane Doe Director, National University Career Center Ph: (800) 555-1234 Fax: (800) 555-5678 Jane.Doe@National.edu Connect with me on LinkedIn: www.linkedin.com/in/JaneDoe
  14. 14. 2. Enhance the Brand and Services of Your Career Center
  15. 15. Benefits of LinkedIn Groups • Enhance brand • Increase communication • Connect alumni & students • List management
  16. 16. Live Demo of LinkedIn Group
  17. 17. Best Practice #1: Market Your LinkedIn Group
  18. 18. Best Practice #2: Market Your LinkedIn Group
  19. 19. Best Practice #3: Set Up a “Welcome” Template
  20. 20. Best Practice #4: Connect Students and Alumni
  21. 21. 3. Attract More Organizations to Recruit Your Students and Alumni “I have used LinkedIn extensively to research where our alumni are working and to solicit their assistance. Additionally, I have shared lists of alumni generated through LinkedIn with employers we want to visit campus. I’ve found employers to be impressed by the breadth and depth of information that I have gained from using LinkedIn.” -Mark Presnell, PhD, Director, Johns Hopkins Career Center
  22. 22. Live Demo of LinkedIn Introduction
  23. 23. 4. Find Answers to Questions and Share Resources with Colleagues
  24. 24. Some Recommended Groups • • • • • • • SHRM (Society for Human Resource Management) ERE.net Liberal Arts Career Network Alumni Career Services Network Entry-Level Jobs and Internships College Recruiting Central College Career Expert
  25. 25. Invitation to Join “Career Services Professionals” Group
  26. 26. III. How LinkedIn Helps Your Students Help Themselves
  27. 27. LinkedIn Benefits for Students and Alumni 1. Build a professional online presence 2. Connect in a meaningful way with alumni and other “warm” contacts 3. Research companies and industries Explore opportunities with organizations that don’t recruit on campus 5. Learn professional networking etiquette 4.
  28. 28. 1. Build a Professional Online Presence
  29. 29. “It’s no longer enough to simply have a solid resume. Students now need a professional online presence.” - Holly Paul, US Recruiting Leader PricewaterhouseCoopers
  30. 30. Add Sections to Enhance Student Profiles
  31. 31. Add Sections to Enhance Student Profiles
  32. 32. Add Sections to Enhance Student Profiles
  33. 33. Add Sections to Enhance Student Profiles
  34. 34. Great App for Creative Students
  35. 35. The 5 Golden Rules of Student LinkedIn Profiles 1. Professional photo of student alone 2. Headline with area of study and/or career ambitions 3. Keyword-rich summary that includes type of positions student is seeking 4. Inclusion of volunteer activities, internships and extra curriculars 5. Recommendations from professors, advisors, internships
  36. 36. 2. Connect in a Meaningful Way with Alumni and Other “Warm” Contacts
  37. 37. Live Demo of LinkedIn Company Page
  38. 38. www.linkedin.com/studentjobs
  39. 39. 4. Explore Opportunities with Organizations that Don’t Recruit on Campus
  40. 40. 5. Learn Professional Networking Etiquette
  41. 41. www.brandeis.edu/hiatt/students/networking
  42. 42. BEFORE AFTER
  43. 43. “Where do I start?”
  44. 44. Calls to Action 1. Complete all career center staff profiles to 100% 2. Add a link to LinkedIn and guidelines to your career center’s website Join the “Career Services Professionals” LinkedIn Group and continue the conversation! 3.
  45. 45. Questions
  46. 46. http://learn.linkedin.com/
  47. 47. http://university.linkedin.com
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