Empathy Map Poster by Alexander Osterwalder

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Empathy Map Poster by Alexander Osterwalder

Empathy Map Poster by Alexander Osterwalder

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  • 1. Business Model - The Empathy Map Designed for: Designed by: Customer Perspective: What does she THINK and FEEL?what really counts major preoccupations worries & aspirations What does she SEE?environment friends what the markets offers What does she HEAR?what friends say what boss says what influences say What does she SAY and DO ?attitude in public appearance behavior towards others GAIN “wants”/needs, measures of success, obstacles PAIN fears, frustrations, obstacles Date: Interation: Adapted from XPLANE. XPlane.com www.XPLANE.com