AcademicBranding
YourOnlinePresence,byDesign
bySidneyeveMatrix
Wedon’tgetafirstchanceto
makeafirstimpression.
intheageofthesocialweb
digitalfootprint
bydefault
many
educatorshavea
noteveryone’sdepartmenthomepageis
anoptimizede-portfolio(likethisoneis)
•PDFCV•keywords
•speaker’sprofile
•researchabstrac...
newtransparencies
Thebestwaytocontrolwhatkindsof
informationotherswillfindaboutus
onlineistoprovidequalitycontentand
creat...
yourdigitalfootprint
not bydefault,but
bydesign
thechallenge?tocreate
facultyusesocialmedia
forself-promotionor
professionalnetworking
Source:2014surveyof8,000higheredfacultybyBabsonResearchGr...
insignificant◘frivolous◘egocentric◘narcissistic
Source:researchbyAndyCoverdale
2012TheUniversityofNottinghamUK
“personalbr...
underbranded
ormisbranded
asaresult,academicsareoften
Source:JournalofInteractiveMarketing,2011
studybyProfLaurenLabrecque...
adiscoverability
dilemma
thisresultsin
missedopportunities
forcollaboration
whichmeans
&datasharing
&speakinginvites
Source: surveyof116sciencefacultybyEmilyDarling(etal)ofSimonFraserUniversity2013
medianTwitterfollowing
!
mediandepartment...
biggestbarriertotechadoption?time
Source:InternetandHigherEducation,“Facultyinstructionalattitudes”
2011studybyJ.Ulrich&M....
anotherhurdle:
socialmediaactivitiesunrecognizedas
legitimatescholarlyoutput/impact
weneedastrategic
approachto
professional
online
publishing &
networking
formaximumROIin
timeonline
Your profile. Publishing. Your PLN.
3stepstrategy:
whattodo?trythis
improveyour
personalSEO
Getyour
Google+
insteadofsending
searcherstoFacebook...
landingpage
designapersonal
yourinternethomebase
forbetterSEO
yourname.com
buyyourdomains
(allofthem)
blogging
“alivingresume”
considertakingup
Academic blogs are
proven to increase
dissemination of
economic research
and improve impact.
!
Source:2011researchbyDavidM...
freeplatform
greatthemes
SEO-ready
freeplatform
greatthemes
opensource
instead of a full website...
aminimalistnameplatesite
2extraideasfordigitalassets
yourlandingpage
!
oh,andhere’s
to
addto
speaker’s
page
helpeventplanners
findyouonline
1
testimonials
bio
sampletalks
anatomyofa
speaker’spage
headshot
addCV,slides,video,
tweets,sampletalks
freeonline
speaker’spage
!
designtemplatesstartat$5
conducta
personalcontent audit
nextstep:
experiment
with
yourwork,optimizedfortheweb
social
publishing
image: Shereen M from flickr
revise,recycle,repurpose
auditexistinginformationassets
statusupdates
photos
slides
articles
l...
yourwork
intomobile-optimized
social-readyinfosnacks
!
morselizing
convertthis...
tovisuallycommunicatemorselsofyourwork
soforexample,
tothis(thesispostcardsdesignedbymystudents)
afreetooltomakedigitalpostcards:
convertthis...
findthestoriesinyourresearchdata,and
tothis
visual
storytelling
with
research
narratives
avisual
research
article
openingup
datasets
design
tools
free
infographic
extendthelife&reachofyourpresentation
publishyourslides
iPad-ready
freeslidedesigntoolinthecloud
easytoread
todownload
toshare
toembed
research
posters
researchposters
Firstthingpeopledoafterthey
getaconnectionrequest?
Lookatyourprofile.
personallearning
network
expandyour
actionstep:
&increaseROIinsocialmedia
#1sitefor
academic
professional
networking
3upgrades
foryourlinkedin profile
!
oh,andhere’s
Interactwithatleastfive
groupsperday.Sharean
industryarticleyoufound
interesting.Readother
groupmembers’postsand
givegooda...
“Beingorganizedenablesreciprocity
andallowsyoutostrengthenand
leveragerelationships.”
~SoumitraDutta
Ishareover20
otherbloggers
contentonTwitter
everyday.
reciprocity
roundup
reciprocity
Step1.createroundup.Step2:
PLN
a great
makes all
the difference
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
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ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers

  1. 1. AcademicBranding YourOnlinePresence,byDesign bySidneyeveMatrix
  2. 2. Wedon’tgetafirstchanceto makeafirstimpression. intheageofthesocialweb
  3. 3. digitalfootprint bydefault many educatorshavea
  4. 4. noteveryone’sdepartmenthomepageis anoptimizede-portfolio(likethisoneis) •PDFCV•keywords •speaker’sprofile •researchabstracts •newsmentions •socialproof value-added elements:
  5. 5. newtransparencies Thebestwaytocontrolwhatkindsof informationotherswillfindaboutus onlineistoprovidequalitycontentand createwell-designedprofilesourselves. ~BertalanMeskó authorofSocialMediainClinicalPractice “ “ intheageofsocialmedia
  6. 6. yourdigitalfootprint not bydefault,but bydesign thechallenge?tocreate
  7. 7. facultyusesocialmedia forself-promotionor professionalnetworking Source:2014surveyof8,000higheredfacultybyBabsonResearchGroupandPearson 55% today
  8. 8. insignificant◘frivolous◘egocentric◘narcissistic Source:researchbyAndyCoverdale 2012TheUniversityofNottinghamUK “personalbranding” oftengetsabadrap thatpercentagemightbehigherexcept
  9. 9. underbranded ormisbranded asaresult,academicsareoften Source:JournalofInteractiveMarketing,2011 studybyProfLaurenLabrecque,MarketingDept.LoyolaUniversity
  10. 10. adiscoverability dilemma thisresultsin
  11. 11. missedopportunities forcollaboration whichmeans &datasharing &speakinginvites
  12. 12. Source: surveyof116sciencefacultybyEmilyDarling(etal)ofSimonFraserUniversity2013 medianTwitterfollowing ! mediandepartmentsize theseresearchersfoundthe ofprofsinthis studywas 730xlargerthantheir
  13. 13. biggestbarriertotechadoption?time Source:InternetandHigherEducation,“Facultyinstructionalattitudes” 2011studybyJ.Ulrich&M.Karvonen,WesternCarolinaUniversity
  14. 14. anotherhurdle: socialmediaactivitiesunrecognizedas legitimatescholarlyoutput/impact
  15. 15. weneedastrategic approachto professional online publishing & networking formaximumROIin timeonline
  16. 16. Your profile. Publishing. Your PLN. 3stepstrategy: whattodo?trythis
  17. 17. improveyour personalSEO
  18. 18. Getyour Google+ insteadofsending searcherstoFacebook...
  19. 19. landingpage designapersonal yourinternethomebase forbetterSEO
  20. 20. yourname.com buyyourdomains (allofthem)
  21. 21. blogging “alivingresume” considertakingup
  22. 22. Academic blogs are proven to increase dissemination of economic research and improve impact. ! Source:2011researchbyDavidMacKenzieandBerkOzler, publishedbyTheLondonSchoolofEconomics Weknowthat ~WorldBankReport
  23. 23. freeplatform greatthemes SEO-ready
  24. 24. freeplatform greatthemes opensource
  25. 25. instead of a full website... aminimalistnameplatesite
  26. 26. 2extraideasfordigitalassets yourlandingpage ! oh,andhere’s to addto
  27. 27. speaker’s page helpeventplanners findyouonline 1
  28. 28. testimonials bio sampletalks anatomyofa speaker’spage headshot
  29. 29. addCV,slides,video, tweets,sampletalks freeonline speaker’spage !
  30. 30. designtemplatesstartat$5
  31. 31. conducta personalcontent audit nextstep:
  32. 32. experiment with yourwork,optimizedfortheweb social publishing
  33. 33. image: Shereen M from flickr revise,recycle,repurpose auditexistinginformationassets statusupdates photos slides articles lessonplans rubrics
  34. 34. yourwork intomobile-optimized social-readyinfosnacks ! morselizing
  35. 35. convertthis... tovisuallycommunicatemorselsofyourwork soforexample,
  36. 36. tothis(thesispostcardsdesignedbymystudents)
  37. 37. afreetooltomakedigitalpostcards:
  38. 38. convertthis... findthestoriesinyourresearchdata,and
  39. 39. tothis
  40. 40. visual storytelling with research narratives
  41. 41. avisual research article openingup datasets
  42. 42. design tools free infographic
  43. 43. extendthelife&reachofyourpresentation publishyourslides
  44. 44. iPad-ready freeslidedesigntoolinthecloud
  45. 45. easytoread todownload toshare toembed research posters
  46. 46. researchposters
  47. 47. Firstthingpeopledoafterthey getaconnectionrequest? Lookatyourprofile.
  48. 48. personallearning network expandyour actionstep: &increaseROIinsocialmedia
  49. 49. #1sitefor academic professional networking
  50. 50. 3upgrades foryourlinkedin profile ! oh,andhere’s
  51. 51. Interactwithatleastfive groupsperday.Sharean industryarticleyoufound interesting.Readother groupmembers’postsand givegoodadvice.Thenit won’tbeawkwardtosend requeststoconnect--they’ll rememberyou. groups ” ” ~YasheakaOakleyPRPro 3howaboutthose
  52. 52. “Beingorganizedenablesreciprocity andallowsyoutostrengthenand leveragerelationships.” ~SoumitraDutta
  53. 53. Ishareover20 otherbloggers contentonTwitter everyday. reciprocity
  54. 54. roundup
  55. 55. reciprocity Step1.createroundup.Step2:
  56. 56. PLN a great makes all the difference
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