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ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers
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ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers

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ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers

ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers

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  • 1. AcademicBranding YourOnlinePresence,byDesign bySidneyeveMatrix
  • 2. Wedon’tgetafirstchanceto makeafirstimpression. intheageofthesocialweb
  • 3. digitalfootprint bydefault many educatorshavea
  • 4. noteveryone’sdepartmenthomepageis anoptimizede-portfolio(likethisoneis) •PDFCV•keywords •speaker’sprofile •researchabstracts •newsmentions •socialproof value-added elements:
  • 5. newtransparencies Thebestwaytocontrolwhatkindsof informationotherswillfindaboutus onlineistoprovidequalitycontentand createwell-designedprofilesourselves. ~BertalanMeskó authorofSocialMediainClinicalPractice “ “ intheageofsocialmedia
  • 6. yourdigitalfootprint not bydefault,but bydesign thechallenge?tocreate
  • 7. facultyusesocialmedia forself-promotionor professionalnetworking Source:2014surveyof8,000higheredfacultybyBabsonResearchGroupandPearson 55% today
  • 8. insignificant◘frivolous◘egocentric◘narcissistic Source:researchbyAndyCoverdale 2012TheUniversityofNottinghamUK “personalbranding” oftengetsabadrap thatpercentagemightbehigherexcept
  • 9. underbranded ormisbranded asaresult,academicsareoften Source:JournalofInteractiveMarketing,2011 studybyProfLaurenLabrecque,MarketingDept.LoyolaUniversity
  • 10. adiscoverability dilemma thisresultsin
  • 11. missedopportunities forcollaboration whichmeans &datasharing &speakinginvites
  • 12. Source: surveyof116sciencefacultybyEmilyDarling(etal)ofSimonFraserUniversity2013 medianTwitterfollowing ! mediandepartmentsize theseresearchersfoundthe ofprofsinthis studywas 730xlargerthantheir
  • 13. biggestbarriertotechadoption?time Source:InternetandHigherEducation,“Facultyinstructionalattitudes” 2011studybyJ.Ulrich&M.Karvonen,WesternCarolinaUniversity
  • 14. anotherhurdle: socialmediaactivitiesunrecognizedas legitimatescholarlyoutput/impact
  • 15. weneedastrategic approachto professional online publishing & networking formaximumROIin timeonline
  • 16. Your profile. Publishing. Your PLN. 3stepstrategy: whattodo?trythis
  • 17. improveyour personalSEO
  • 18. Getyour Google+ insteadofsending searcherstoFacebook...
  • 19. landingpage designapersonal yourinternethomebase forbetterSEO
  • 20. yourname.com buyyourdomains (allofthem)
  • 21. blogging “alivingresume” considertakingup
  • 22. Academic blogs are proven to increase dissemination of economic research and improve impact. ! Source:2011researchbyDavidMacKenzieandBerkOzler, publishedbyTheLondonSchoolofEconomics Weknowthat ~WorldBankReport
  • 23. freeplatform greatthemes SEO-ready
  • 24. freeplatform greatthemes opensource
  • 25. instead of a full website... aminimalistnameplatesite
  • 26. 2extraideasfordigitalassets yourlandingpage ! oh,andhere’s to addto
  • 27. speaker’s page helpeventplanners findyouonline 1
  • 28. testimonials bio sampletalks anatomyofa speaker’spage headshot
  • 29. addCV,slides,video, tweets,sampletalks freeonline speaker’spage !
  • 30. designtemplatesstartat$5
  • 31. conducta personalcontent audit nextstep:
  • 32. experiment with yourwork,optimizedfortheweb social publishing
  • 33. image: Shereen M from flickr revise,recycle,repurpose auditexistinginformationassets statusupdates photos slides articles lessonplans rubrics
  • 34. yourwork intomobile-optimized social-readyinfosnacks ! morselizing
  • 35. convertthis... tovisuallycommunicatemorselsofyourwork soforexample,
  • 36. tothis(thesispostcardsdesignedbymystudents)
  • 37. afreetooltomakedigitalpostcards:
  • 38. convertthis... findthestoriesinyourresearchdata,and
  • 39. tothis
  • 40. visual storytelling with research narratives
  • 41. avisual research article openingup datasets
  • 42. design tools free infographic
  • 43. extendthelife&reachofyourpresentation publishyourslides
  • 44. iPad-ready freeslidedesigntoolinthecloud
  • 45. easytoread todownload toshare toembed research posters
  • 46. researchposters
  • 47. Firstthingpeopledoafterthey getaconnectionrequest? Lookatyourprofile.
  • 48. personallearning network expandyour actionstep: &increaseROIinsocialmedia
  • 49. #1sitefor academic professional networking
  • 50. 3upgrades foryourlinkedin profile ! oh,andhere’s
  • 51. Interactwithatleastfive groupsperday.Sharean industryarticleyoufound interesting.Readother groupmembers’postsand givegoodadvice.Thenit won’tbeawkwardtosend requeststoconnect--they’ll rememberyou. groups ” ” ~YasheakaOakleyPRPro 3howaboutthose
  • 52. “Beingorganizedenablesreciprocity andallowsyoutostrengthenand leveragerelationships.” ~SoumitraDutta
  • 53. Ishareover20 otherbloggers contentonTwitter everyday. reciprocity
  • 54. roundup
  • 55. reciprocity Step1.createroundup.Step2:
  • 56. PLN a great makes all the difference

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