5 Reasons for Investing in Your Talent Brand by Linkedin
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5 Reasons for Investing in Your Talent Brand by Linkedin

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5 Reasons for Investing in Your Talent Brand by Linkedin

5 Reasons for Investing in Your Talent Brand by Linkedin

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  • 1. LinkedIn Confidential ©2012 All Rights Reserved 1 5 Reasons for Investing in Your Talent Brand
  • 2. How we define Talent Brand 2 Talent Brand n. • The highly social, totally public version of your employer brand incorporating what talent thinks, feels, and shares about your company as a place to work. • A significant asset for both hiring/retaining great talent and promoting your corporate image to the market.
  • 3. 1. Strong talent + consumer brand lead to better stock performance 3 LinkedInTalentBrandIndex Lippincott Customer BrandView Index Cumulative change in stock price over 5 year period 36% 28%-6% 10% HighLow HighLow Source: Lippincott BrandView survey of 30,000 respondents and LinkedIn’s Talent Brand Index data for 150+ publicly traded companies in the US
  • 4. 2. A strong Talent Brand is associated with lower cost per hire Source: LinkedIn July 2012 survey of over 4,700 talent acquisition decision-makers across 15 countries. See: What’s the value of your employer brand? http://talent.linkedin.com/blog/index.php/author/eda-gultekin/ 4 Up to 50% savings in per cost hire is associated with a strong employer brand
  • 5. 3. A strong Talent Brand increases response rates to recruiter messages 5 Based on analysis of 2.6 million messages, engaging your audience can double your InMail response rates on LinkedIn NO PREVIOUS ENGAGEMENT 1X 2X ENGAGED AT ALL TOUCHPOINTS Relative response rate
  • 6. 4. Companies with a strong talent brand attract 50% more applicants to their jobs 6 2X 3X Relative applications per job WEAK TALENT BRAND STRONG TALENT BRAND
  • 7. 5. Companies with a strong talent brand find 3X as many of their hires through LinkedIn 7 NO PREVIOUS ENGAGEMENT ENGAGED AT ALL TOUCHPOINTS 1X 3XRelative % of hires influenced by LinkedIn
  • 8. …which leads them to better qualified talent New employees sourced through LinkedIn are up to 40% less likely to leave within the first six months 8