• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
5 Reasons for Investing in Your Talent Brand by Linkedin
 

5 Reasons for Investing in Your Talent Brand by Linkedin

on

  • 288 views

5 Reasons for Investing in Your Talent Brand by Linkedin

5 Reasons for Investing in Your Talent Brand by Linkedin

Statistics

Views

Total Views
288
Views on SlideShare
288
Embed Views
0

Actions

Likes
2
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    5 Reasons for Investing in Your Talent Brand by Linkedin 5 Reasons for Investing in Your Talent Brand by Linkedin Presentation Transcript

    • LinkedIn Confidential ©2012 All Rights Reserved 1 5 Reasons for Investing in Your Talent Brand
    • How we define Talent Brand 2 Talent Brand n. • The highly social, totally public version of your employer brand incorporating what talent thinks, feels, and shares about your company as a place to work. • A significant asset for both hiring/retaining great talent and promoting your corporate image to the market.
    • 1. Strong talent + consumer brand lead to better stock performance 3 LinkedInTalentBrandIndex Lippincott Customer BrandView Index Cumulative change in stock price over 5 year period 36% 28%-6% 10% HighLow HighLow Source: Lippincott BrandView survey of 30,000 respondents and LinkedIn’s Talent Brand Index data for 150+ publicly traded companies in the US
    • 2. A strong Talent Brand is associated with lower cost per hire Source: LinkedIn July 2012 survey of over 4,700 talent acquisition decision-makers across 15 countries. See: What’s the value of your employer brand? http://talent.linkedin.com/blog/index.php/author/eda-gultekin/ 4 Up to 50% savings in per cost hire is associated with a strong employer brand
    • 3. A strong Talent Brand increases response rates to recruiter messages 5 Based on analysis of 2.6 million messages, engaging your audience can double your InMail response rates on LinkedIn NO PREVIOUS ENGAGEMENT 1X 2X ENGAGED AT ALL TOUCHPOINTS Relative response rate
    • 4. Companies with a strong talent brand attract 50% more applicants to their jobs 6 2X 3X Relative applications per job WEAK TALENT BRAND STRONG TALENT BRAND
    • 5. Companies with a strong talent brand find 3X as many of their hires through LinkedIn 7 NO PREVIOUS ENGAGEMENT ENGAGED AT ALL TOUCHPOINTS 1X 3XRelative % of hires influenced by LinkedIn
    • …which leads them to better qualified talent New employees sourced through LinkedIn are up to 40% less likely to leave within the first six months 8