How we define Talent Brand
Talent Brand n.
• The highly social, totally public version of your
employer brand incorporating what talent thinks,
feels, and shares about your company as a place to
• A significant asset for both hiring/retaining great talent
and promoting your corporate image to the market.
1. Strong talent + consumer brand lead to better stock
Lippincott Customer BrandView Index
Cumulative change in stock price over 5 year period
Source: Lippincott BrandView survey of 30,000 respondents and LinkedIn’s Talent Brand Index data for 150+ publicly traded companies in the US
2. A strong Talent Brand is associated with lower cost
Source: LinkedIn July 2012 survey of over 4,700 talent acquisition decision-makers across 15 countries. See: What’s the value of your employer brand?
50% savings in per cost hire is associated with a
strong employer brand
3. A strong Talent Brand increases response rates to
Based on analysis of 2.6 million messages, engaging your audience can
double your InMail response rates on LinkedIn
NO PREVIOUS ENGAGEMENT
ENGAGED AT ALL TOUCHPOINTS
4. Companies with a strong talent brand attract 50%
more applicants to their jobs
WEAK TALENT BRAND STRONG TALENT BRAND
5. Companies with a strong talent brand find 3X as
many of their hires through LinkedIn
NO PREVIOUS ENGAGEMENT ENGAGED AT ALL TOUCHPOINTS
1X 3XRelative % of
…which leads them to better qualified talent
New employees sourced through LinkedIn are up to
40% less likely to leave within the first six months
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