LinkedIn Confidential ©2012 All Rights Reserved 1
5 Reasons for
Investing in Your
Talent Brand
How we define Talent Brand
2
Talent Brand n.
• The highly social, totally public version of your
employer brand incorporat...
1. Strong talent + consumer brand lead to better stock
performance
3
LinkedInTalentBrandIndex
Lippincott Customer BrandVie...
2. A strong Talent Brand is associated with lower cost
per hire
Source: LinkedIn July 2012 survey of over 4,700 talent acq...
3. A strong Talent Brand increases response rates to
recruiter messages
5
Based on analysis of 2.6 million messages, engag...
4. Companies with a strong talent brand attract 50%
more applicants to their jobs
6
2X 3X
Relative
applications
per
job
WE...
5. Companies with a strong talent brand find 3X as
many of their hires through LinkedIn
7
NO PREVIOUS ENGAGEMENT ENGAGED A...
…which leads them to better qualified talent
New employees sourced through LinkedIn are up to
40% less likely to leave wit...
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5 Reasons for Investing in Your Talent Brand by Linkedin

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5 Reasons for Investing in Your Talent Brand by Linkedin

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Transcript of "5 Reasons for Investing in Your Talent Brand by Linkedin"

  1. 1. LinkedIn Confidential ©2012 All Rights Reserved 1 5 Reasons for Investing in Your Talent Brand
  2. 2. How we define Talent Brand 2 Talent Brand n. • The highly social, totally public version of your employer brand incorporating what talent thinks, feels, and shares about your company as a place to work. • A significant asset for both hiring/retaining great talent and promoting your corporate image to the market.
  3. 3. 1. Strong talent + consumer brand lead to better stock performance 3 LinkedInTalentBrandIndex Lippincott Customer BrandView Index Cumulative change in stock price over 5 year period 36% 28%-6% 10% HighLow HighLow Source: Lippincott BrandView survey of 30,000 respondents and LinkedIn’s Talent Brand Index data for 150+ publicly traded companies in the US
  4. 4. 2. A strong Talent Brand is associated with lower cost per hire Source: LinkedIn July 2012 survey of over 4,700 talent acquisition decision-makers across 15 countries. See: What’s the value of your employer brand? http://talent.linkedin.com/blog/index.php/author/eda-gultekin/ 4 Up to 50% savings in per cost hire is associated with a strong employer brand
  5. 5. 3. A strong Talent Brand increases response rates to recruiter messages 5 Based on analysis of 2.6 million messages, engaging your audience can double your InMail response rates on LinkedIn NO PREVIOUS ENGAGEMENT 1X 2X ENGAGED AT ALL TOUCHPOINTS Relative response rate
  6. 6. 4. Companies with a strong talent brand attract 50% more applicants to their jobs 6 2X 3X Relative applications per job WEAK TALENT BRAND STRONG TALENT BRAND
  7. 7. 5. Companies with a strong talent brand find 3X as many of their hires through LinkedIn 7 NO PREVIOUS ENGAGEMENT ENGAGED AT ALL TOUCHPOINTS 1X 3XRelative % of hires influenced by LinkedIn
  8. 8. …which leads them to better qualified talent New employees sourced through LinkedIn are up to 40% less likely to leave within the first six months 8
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