15 Small Business Tips to Become a Networking Pro by Linkedin
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15 Small Business Tips to Become a Networking Pro by Linkedin

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15 Small Business Tips to Become a Networking Pro by Linkedin

15 Small Business Tips to Become a Networking Pro by Linkedin

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15 Small Business Tips to Become a Networking Pro by Linkedin 15 Small Business Tips to Become a Networking Pro by Linkedin Presentation Transcript

  • 15 Small Business Tips to Become a Networking Pro ©2013 LinkedIn Corporation. All Rights Reserved.
  • Having the right connections can create big opportunities ©2013 LinkedIn Corporation. All Rights Reserved.
  • From building new partnerships
  • To hiring top talent
  • But finding business contacts can be tough ©2013 LinkedIn Corporation. All Rights Reserved.
  • Who do I connect with? When do I engage with them? How do I find them? But finding business contacts can be tough How do I engage with them? How can they help me? ©2013 LinkedIn Corporation. All Rights Reserved.
  • So where do you start? ©2013 LinkedIn Corporation. All Rights Reserved.
  • First things first, you need to be credible Optimize your profile "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  • Put a face to the name Members with profile photos are more than 7x more likely to be found in searches
  • Create a crisp, punchy headline Highlight what makes you different, speak directly to your audience, and use keywords to be found in LinkedIn search
  • Tell the full story of you Showcase your professional career, growth, and accomplishments in the Summary and Experience sections of your profile ©2013 LinkedIn Corporation. All Rights Reserved.
  • Let your network speak for you Make your profile come to life with Endorsements and Recommendations from colleagues, employers, and customers ©2013 LinkedIn Corporation. All Rights Reserved.
  • With an all-star LinkedIn profile, you’re ready to be found "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  • But being found takes time ©2013 LinkedIn Corporation. All Rights Reserved.
  • now You need contacts ©2013 LinkedIn Corporation. All Rights Reserved.
  • It’s time to put your network to use Find contacts on LinkedIn "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  • Define your goal Determine the core attributes of the people you’re searching for. For example, 5+ years marketing experience and currently working in the software industry.
  • Search on LinkedIn Search using keywords that illustrate what type of connection you’re looking for
  • Search on LinkedIn Narrow down your results with search facets
  • Access LinkedIn Groups Join groups that relate to your networking goals, and identify thought leaders through post and engagement activity ©2013 LinkedIn Corporation. All Rights Reserved.
  • Focus on quality, not quantity The value of your LinkedIn network comes from the connections who want to help your succeed, such as fellow alumni ©2013 LinkedIn Corporation. All Rights Reserved.
  • Think long term Although a connection may not have have direct or immediate relevance for you, they could help you access key business contacts in the future ©2013 LinkedIn Corporation. All Rights Reserved.
  • Identify the ‘network hubs’ Evaluate your connections and view their network snapshot to see who can help you access contacts with specific skills, in particular industries, or at companies of interest ©2013 LinkedIn Corporation. All Rights Reserved.
  • Online works well, but don’t forget to… Leave the office Get out of the building and network in person – it’s hard to beat old fashioned handshakes. Remember to close the loop after meeting new contacts by reaching out on LinkedIn.
  • You’ve done your research and found the right people "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  • Now it’s time to reach out Engage on LinkedIn "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  • Participate in LinkedIn Groups Legitimize yourself as a potential business contact – share your knowledge with influencers on LinkedIn Groups ©2013 LinkedIn Corporation. All Rights Reserved.
  • Get a warm introduction Leverage your network and get introduced to potential business contacts through mutual connections
  • Send a message Reach out to anyone on LinkedIn with InMail. Break the ice by complimenting their work or stating your intentions.
  • You’ve engaged contacts, demonstrated value, and started the conversation "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  • Now you’re networking like a pro ©2013 LinkedIn Corporation. All Rights Reserved.
  • Find out more: Premium.linkedin.com/tour ©2013 LinkedIn Corporation. All Rights Reserved.