15 Small Business Tips to
Become a Networking Pro

©2013 LinkedIn Corporation. All Rights Reserved.
Having the right connections
can create big opportunities

©2013 LinkedIn Corporation. All Rights Reserved.
From building new partnerships
To hiring top talent
But finding business
contacts can be tough

©2013 LinkedIn Corporation. All Rights Reserved.
Who do I connect with?
When do I engage with them?
How do I find them?

But finding business
contacts can be tough
How do ...
So where do you start?

©2013 LinkedIn Corporation. All Rights Reserved.
First things first,
you need to be credible
Optimize your profile

"  "

©2013 LinkedIn Corporation. All Rights Reserve...
Put a face to the name
Members with profile photos are more than 7x
more likely to be found in searches
Create a crisp, punchy headline
Highlight what makes you different, speak directly to your
audience, and use keywords to b...
Tell the full
story of you
Showcase your professional
career, growth, and
accomplishments in the
Summary and Experience
se...
Let your network
speak for you
Make your profile come to
life with Endorsements and
Recommendations from
colleagues, emplo...
With an all-star LinkedIn profile,
you’re ready to be found

"  "


©2013 LinkedIn Corporation. All Rights Reserved.
But being found takes time

©2013 LinkedIn Corporation. All Rights Reserved.
now

You need contacts

©2013 LinkedIn Corporation. All Rights Reserved.
It’s time to put
your network to use
Find contacts on LinkedIn

"  "


©2013 LinkedIn Corporation. All Rights Reserved.
Define your goal
Determine the core attributes of the people you’re searching for.
For example, 5+ years marketing experie...
Search on LinkedIn
Search using keywords that illustrate what
type of connection you’re looking for
Search on LinkedIn
Narrow down your results with search facets
Access LinkedIn
Groups
Join groups that relate to your
networking goals, and identify
thought leaders through post
and eng...
Focus on quality,
not quantity
The value of your LinkedIn
network comes from the
connections who want to
help your succeed...
Think long term
Although a connection may
not have have direct or
immediate relevance for you,
they could help you access
...
Identify the
‘network hubs’
Evaluate your connections
and view their network
snapshot to see who can
help you access conta...
Online works well, but don’t
forget to…

Leave the
office
Get out of the building and
network in person – it’s hard to
bea...
You’ve done your research and
found the right people

"  "


©2013 LinkedIn Corporation. All Rights Reserved.
Now it’s time to reach out
Engage on LinkedIn

"  "


©2013 LinkedIn Corporation. All Rights Reserved.
Participate in
LinkedIn Groups
Legitimize yourself as a
potential business contact –
share your knowledge with
influencers...
Get a warm introduction
Leverage your network and get introduced
to potential business contacts through mutual connections
Send a message
Reach out to anyone on LinkedIn with InMail. Break the ice by
complimenting their work or stating your inte...
You’ve engaged contacts,
demonstrated value,
and started the conversation

"  "


©2013 LinkedIn Corporation. All Right...
Now you’re
networking like a pro

©2013 LinkedIn Corporation. All Rights Reserved.
Find out more:
Premium.linkedin.com/tour

©2013 LinkedIn Corporation. All Rights Reserved.
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15 Small Business Tips to Become a Networking Pro by Linkedin

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15 Small Business Tips to Become a Networking Pro by Linkedin

  1. 1. 15 Small Business Tips to Become a Networking Pro ©2013 LinkedIn Corporation. All Rights Reserved.
  2. 2. Having the right connections can create big opportunities ©2013 LinkedIn Corporation. All Rights Reserved.
  3. 3. From building new partnerships
  4. 4. To hiring top talent
  5. 5. But finding business contacts can be tough ©2013 LinkedIn Corporation. All Rights Reserved.
  6. 6. Who do I connect with? When do I engage with them? How do I find them? But finding business contacts can be tough How do I engage with them? How can they help me? ©2013 LinkedIn Corporation. All Rights Reserved.
  7. 7. So where do you start? ©2013 LinkedIn Corporation. All Rights Reserved.
  8. 8. First things first, you need to be credible Optimize your profile "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  9. 9. Put a face to the name Members with profile photos are more than 7x more likely to be found in searches
  10. 10. Create a crisp, punchy headline Highlight what makes you different, speak directly to your audience, and use keywords to be found in LinkedIn search
  11. 11. Tell the full story of you Showcase your professional career, growth, and accomplishments in the Summary and Experience sections of your profile ©2013 LinkedIn Corporation. All Rights Reserved.
  12. 12. Let your network speak for you Make your profile come to life with Endorsements and Recommendations from colleagues, employers, and customers ©2013 LinkedIn Corporation. All Rights Reserved.
  13. 13. With an all-star LinkedIn profile, you’re ready to be found "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  14. 14. But being found takes time ©2013 LinkedIn Corporation. All Rights Reserved.
  15. 15. now You need contacts ©2013 LinkedIn Corporation. All Rights Reserved.
  16. 16. It’s time to put your network to use Find contacts on LinkedIn "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  17. 17. Define your goal Determine the core attributes of the people you’re searching for. For example, 5+ years marketing experience and currently working in the software industry.
  18. 18. Search on LinkedIn Search using keywords that illustrate what type of connection you’re looking for
  19. 19. Search on LinkedIn Narrow down your results with search facets
  20. 20. Access LinkedIn Groups Join groups that relate to your networking goals, and identify thought leaders through post and engagement activity ©2013 LinkedIn Corporation. All Rights Reserved.
  21. 21. Focus on quality, not quantity The value of your LinkedIn network comes from the connections who want to help your succeed, such as fellow alumni ©2013 LinkedIn Corporation. All Rights Reserved.
  22. 22. Think long term Although a connection may not have have direct or immediate relevance for you, they could help you access key business contacts in the future ©2013 LinkedIn Corporation. All Rights Reserved.
  23. 23. Identify the ‘network hubs’ Evaluate your connections and view their network snapshot to see who can help you access contacts with specific skills, in particular industries, or at companies of interest ©2013 LinkedIn Corporation. All Rights Reserved.
  24. 24. Online works well, but don’t forget to… Leave the office Get out of the building and network in person – it’s hard to beat old fashioned handshakes. Remember to close the loop after meeting new contacts by reaching out on LinkedIn.
  25. 25. You’ve done your research and found the right people "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  26. 26. Now it’s time to reach out Engage on LinkedIn "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  27. 27. Participate in LinkedIn Groups Legitimize yourself as a potential business contact – share your knowledge with influencers on LinkedIn Groups ©2013 LinkedIn Corporation. All Rights Reserved.
  28. 28. Get a warm introduction Leverage your network and get introduced to potential business contacts through mutual connections
  29. 29. Send a message Reach out to anyone on LinkedIn with InMail. Break the ice by complimenting their work or stating your intentions.
  30. 30. You’ve engaged contacts, demonstrated value, and started the conversation "  "  ©2013 LinkedIn Corporation. All Rights Reserved.
  31. 31. Now you’re networking like a pro ©2013 LinkedIn Corporation. All Rights Reserved.
  32. 32. Find out more: Premium.linkedin.com/tour ©2013 LinkedIn Corporation. All Rights Reserved.

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