#1: BEGIN WITH A PLAN BUT
REACT TO YOUR MEMBERS
BASED ON THEIR ACTIONS
Use your content calendar as a
guide – and be prepa...
#2: TELL A STORY WITH YOUR
GROUP TITLE AND IMAGERY
Choose a Group name, logo
and masthead that informs
members on the bene...
#3: DEVELOP A UNIQUE VOICE
AND EXPERIENCE THAT MEMBERS
CAN’T GET ELSEWHERE
There are thousands of Groups on
LinkedIn. Crea...
#4: CREATE HEROES
AND ADVOCATES IN YOUR
MEMBER BASE
A Group is about the community.
Encourage members to start fresh,
new ...
#5: STAY TOP OF MIND WITH
EMAIL COMMUNICATION
Welcome members with auto-alerts
and drive repeat traffic writing weekly
hig...
#6: DECIDE WHETHER TO
OPEN YOUR GROUP TO SEARCH
TRAFFIC
Open Groups gain more traffic than
closed Groups. Closed Groups me...
#7: ACCELERATE MEMBERSHIP
WITH INMAIL INVITATIONS AND ADS
Target the right people to join your
Group using rich profile da...
#8: INCLUDE THE GROUP IN
YOUR CONTENT STRATEGY
Groups can be used to create new or
distribute existing content, so plug
Gr...
#9: MENTION THE GROUP
ACROSS ALL BRAND TOUCH-POINTS
ON LINKEDIN
Groups can be mentioned on
the Company Page in multiple
pl...
#10: SPEAK IN THE
MEMBER’S LANGUAGE
Don’t intimidate with jargon. Don’t
annoy members with fluffy content
or anything over...
Ready to start a Group?
Click here to start today or
contact us to learn more.
10 Tips to Launching a LinkedIn Group
10 Tips to Launching a LinkedIn Group
Upcoming SlideShare
Loading in...5
×

10 Tips to Launching a LinkedIn Group

196

Published on

10 Tips to Launching a LinkedIn Group

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
196
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

10 Tips to Launching a LinkedIn Group

  1. 1. #1: BEGIN WITH A PLAN BUT REACT TO YOUR MEMBERS BASED ON THEIR ACTIONS Use your content calendar as a guide – and be prepared to change course based on member engagement.
  2. 2. #2: TELL A STORY WITH YOUR GROUP TITLE AND IMAGERY Choose a Group name, logo and masthead that informs members on the benefits they get from the Group.
  3. 3. #3: DEVELOP A UNIQUE VOICE AND EXPERIENCE THAT MEMBERS CAN’T GET ELSEWHERE There are thousands of Groups on LinkedIn. Create a value exchange so members know why your group matters.
  4. 4. #4: CREATE HEROES AND ADVOCATES IN YOUR MEMBER BASE A Group is about the community. Encourage members to start fresh, new discussions. Your influencers should be members, not moderators.
  5. 5. #5: STAY TOP OF MIND WITH EMAIL COMMUNICATION Welcome members with auto-alerts and drive repeat traffic writing weekly highlights for existing members.
  6. 6. #6: DECIDE WHETHER TO OPEN YOUR GROUP TO SEARCH TRAFFIC Open Groups gain more traffic than closed Groups. Closed Groups mean only members can see content. What’s best for your community?
  7. 7. #7: ACCELERATE MEMBERSHIP WITH INMAIL INVITATIONS AND ADS Target the right people to join your Group using rich profile data.
  8. 8. #8: INCLUDE THE GROUP IN YOUR CONTENT STRATEGY Groups can be used to create new or distribute existing content, so plug Groups into your off LinkedIn strategy.
  9. 9. #9: MENTION THE GROUP ACROSS ALL BRAND TOUCH-POINTS ON LINKEDIN Groups can be mentioned on the Company Page in multiple places to drive awareness.
  10. 10. #10: SPEAK IN THE MEMBER’S LANGUAGE Don’t intimidate with jargon. Don’t annoy members with fluffy content or anything overly self-promotional.
  11. 11. Ready to start a Group? Click here to start today or contact us to learn more.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×