10 Tips to Launching a LinkedIn Group
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10 Tips to Launching a LinkedIn Group

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10 Tips to Launching a LinkedIn Group

10 Tips to Launching a LinkedIn Group

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    10 Tips to Launching a LinkedIn Group 10 Tips to Launching a LinkedIn Group Presentation Transcript

    • #1: BEGIN WITH A PLAN BUT REACT TO YOUR MEMBERS BASED ON THEIR ACTIONS Use your content calendar as a guide – and be prepared to change course based on member engagement.
    • #2: TELL A STORY WITH YOUR GROUP TITLE AND IMAGERY Choose a Group name, logo and masthead that informs members on the benefits they get from the Group.
    • #3: DEVELOP A UNIQUE VOICE AND EXPERIENCE THAT MEMBERS CAN’T GET ELSEWHERE There are thousands of Groups on LinkedIn. Create a value exchange so members know why your group matters.
    • #4: CREATE HEROES AND ADVOCATES IN YOUR MEMBER BASE A Group is about the community. Encourage members to start fresh, new discussions. Your influencers should be members, not moderators.
    • #5: STAY TOP OF MIND WITH EMAIL COMMUNICATION Welcome members with auto-alerts and drive repeat traffic writing weekly highlights for existing members.
    • #6: DECIDE WHETHER TO OPEN YOUR GROUP TO SEARCH TRAFFIC Open Groups gain more traffic than closed Groups. Closed Groups mean only members can see content. What’s best for your community?
    • #7: ACCELERATE MEMBERSHIP WITH INMAIL INVITATIONS AND ADS Target the right people to join your Group using rich profile data.
    • #8: INCLUDE THE GROUP IN YOUR CONTENT STRATEGY Groups can be used to create new or distribute existing content, so plug Groups into your off LinkedIn strategy.
    • #9: MENTION THE GROUP ACROSS ALL BRAND TOUCH-POINTS ON LINKEDIN Groups can be mentioned on the Company Page in multiple places to drive awareness.
    • #10: SPEAK IN THE MEMBER’S LANGUAGE Don’t intimidate with jargon. Don’t annoy members with fluffy content or anything overly self-promotional.
    • Ready to start a Group? Click here to start today or contact us to learn more.