WHY INTERNET?
30.1 million UK adults(60% of the population) accessed           the Internet       every day in 2010.        ―Office for ...
31 million UK adults (62% of the population)    bought or ordered goods or services onlinewithin the past 12 months.     ―...
17.4 million UK adults  watched television or     listened to radiovia the Internet in 2010.    ―Office for National Stati...
The Internet is worth £100          billiona year to the UK economy     and accounts for  7.2% of the UK’s GDP.      ―BBC ...
Findings from the annual “State of Media Democracy”global survey report published      October 7, 2010...       ― Deloitte...
...Globally, consumers rated  Internet use as their third favourite e-media pastime   behind TV and music...      ―Deloitt...
...the Internet is challenging TV      for consumers’ time &            attention...        ―Deloitte Touche Tohmatsu Limi...
...Mobile devices with advanced features are proliferating, and uses are expanding to include   online search, social medi...
WHY VIDEO?
Findings from the annual “State of Media Democracy”global survey report published      October 7, 2010...       ― Deloitte...
...TV continues to be the top  media platform around the   world, but most surveyedconsumers say their computer    has bec...
Web sites with video are 53%more likely to appear on the first page of search engine results.            ―Forrester Research
YouTube is the second largest   search engine (with 113 Munique visitors monthly), second    only to its owner Google.    ...
UK viewers watched more than6 billion online content videos & 527 million online video ads in         November 2010.      ...
Video has no borders...   ...and goes everywhere.
WHY FACEBOOK?
Growth of Facebook in 2010                       Source: Socialbakers.com
If Facebook was a country,its almost 600 million members would make it the third largest       country in the world.
United Kingdom World’s 3rd Largest   Facebook Population in 2010                                        One-third         ...
Global Facebook Population Age Distribution in 2010                                                Source: Socialbakers.co...
Facebook Second Largest Source of Traffic     to Online Videos at Media Sites             Q3 & Q4 2010       Source: TubeM...
Facebook pages supportYouTube, as well as embedded,           videos.
Facebook pages are free.
WHY V-MAIL?
Video in email marketing hasbeen shown to increase click- through rates by over 96%.     ―Implix 2010 Email Marketing Tren...
1 minute of video is worth    1.8 million words.   ― Dr. James McQuivey | Forrester Research
WHY AFTER 5.TV?
Case Study: iTunes Launch  of After 5 TV’s «Wine
Within 24 hours of their releaseon iTunes on February 23, 2011,two new episodes of «Wine 101»    were viewed 400+ times.  ...
The debut of «Wine 101» on iTunes was downloaded over25,000 times in five days during       December 2010.             ―Aft...
SYNDICATION              v. sin-di-keyt to publish simultaneously, or supply forsimultaneous publication, in a number of  ...
“How many visits does yourwebsite get?” is a 3- to 5-year-         old question.  The question today is “How many viewers ...
1 Billion video minutes monthly  26 Million monthly viewers  50,000 average concurrent           viewers
a top-3 video site in the  U.S., with 12 millionunique monthly viewers (40 million worldwide)
MEDIA MILEAGE: Where       your brand will be seen...•After 5 TV website               •After 5 TV Media Svc Twitter•After...
We are passionate and creative.   We care about producing compelling, original content   that connects with your       tar...
Online Video & Social Media Facts
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Online Video & Social Media Facts

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Video is the fastest growing marketing and communication tool in the Internet and it is not difficult to see why. Watching videos is fun, engaging, and exciting. And thanks to the rise of broadband connectivity, smart phones, and multi-media systems, videos are more and more accessible, interactive, fast, and high-definition.

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  • Online Video & Social Media Facts

    1. 1. WHY INTERNET?
    2. 2. 30.1 million UK adults(60% of the population) accessed the Internet every day in 2010. ―Office for National Statistics (ONS)
    3. 3. 31 million UK adults (62% of the population) bought or ordered goods or services onlinewithin the past 12 months. ―Office for National Statistics (ONS)
    4. 4. 17.4 million UK adults watched television or listened to radiovia the Internet in 2010. ―Office for National Statistics (ONS)
    5. 5. The Internet is worth £100 billiona year to the UK economy and accounts for 7.2% of the UK’s GDP. ―BBC News, October 27, 2010
    6. 6. Findings from the annual “State of Media Democracy”global survey report published October 7, 2010... ― Deloitte Touche Tohmatsu Limited
    7. 7. ...Globally, consumers rated Internet use as their third favourite e-media pastime behind TV and music... ―Deloitte Touche Tohmatsu Limited
    8. 8. ...the Internet is challenging TV for consumers’ time & attention... ―Deloitte Touche Tohmatsu Limited
    9. 9. ...Mobile devices with advanced features are proliferating, and uses are expanding to include online search, social media, product & service purchases, entertainment, and global positioning. ―Deloitte Touche Tohmatsu Limited
    10. 10. WHY VIDEO?
    11. 11. Findings from the annual “State of Media Democracy”global survey report published October 7, 2010... ― Deloitte Touche Tohmatsu Limited
    12. 12. ...TV continues to be the top media platform around the world, but most surveyedconsumers say their computer has become more of anentertainment device than their television. ― Deloitte Touche Tohmatsu Limited
    13. 13. Web sites with video are 53%more likely to appear on the first page of search engine results. ―Forrester Research
    14. 14. YouTube is the second largest search engine (with 113 Munique visitors monthly), second only to its owner Google. ―comScore
    15. 15. UK viewers watched more than6 billion online content videos & 527 million online video ads in November 2010. ―comScore
    16. 16. Video has no borders... ...and goes everywhere.
    17. 17. WHY FACEBOOK?
    18. 18. Growth of Facebook in 2010 Source: Socialbakers.com
    19. 19. If Facebook was a country,its almost 600 million members would make it the third largest country in the world.
    20. 20. United Kingdom World’s 3rd Largest Facebook Population in 2010 One-third of all Britons Source: Socialbakers.com have Facebook accounts
    21. 21. Global Facebook Population Age Distribution in 2010 Source: Socialbakers.com 18- to 34-year-olds make up almost 60%
    22. 22. Facebook Second Largest Source of Traffic to Online Videos at Media Sites Q3 & Q4 2010 Source: TubeMogul “Online Video and the Media Industry (Q4)”, February 18, 2011
    23. 23. Facebook pages supportYouTube, as well as embedded, videos.
    24. 24. Facebook pages are free.
    25. 25. WHY V-MAIL?
    26. 26. Video in email marketing hasbeen shown to increase click- through rates by over 96%. ―Implix 2010 Email Marketing Trends Survey
    27. 27. 1 minute of video is worth 1.8 million words. ― Dr. James McQuivey | Forrester Research
    28. 28. WHY AFTER 5.TV?
    29. 29. Case Study: iTunes Launch of After 5 TV’s «Wine
    30. 30. Within 24 hours of their releaseon iTunes on February 23, 2011,two new episodes of «Wine 101» were viewed 400+ times. ―After5.TV
    31. 31. The debut of «Wine 101» on iTunes was downloaded over25,000 times in five days during December 2010. ―After5.TV
    32. 32. SYNDICATION v. sin-di-keyt to publish simultaneously, or supply forsimultaneous publication, in a number of mediums in a number of places
    33. 33. “How many visits does yourwebsite get?” is a 3- to 5-year- old question. The question today is “How many viewers do you want us to put you in front of?”
    34. 34. 1 Billion video minutes monthly 26 Million monthly viewers 50,000 average concurrent viewers
    35. 35. a top-3 video site in the U.S., with 12 millionunique monthly viewers (40 million worldwide)
    36. 36. MEDIA MILEAGE: Where your brand will be seen...•After 5 TV website •After 5 TV Media Svc Twitter•After 5 TV iTunes podcast •After 5 TV Media Svc LinkedIn•After 5 TV Livestream channel •After 5 TV Flickr•After 5 TV Media Svc website •After 5 TV Media Svc Tumblr•After 5 TV Youtube channel •After 5 TV Blip.tv platform•After 5 TV Media Svc Youtube •After 5 TV Veoh platform•After 5 TV Facebook page •After 5 TV Revver platform•After 5 TV Media Svc Facebook •After 5 TV Viddler platform•After 5 TV Dailymotion channel •After 5 TV Metacafe platform•After 5 TV Twitter •Other market-targeted sites
    37. 37. We are passionate and creative. We care about producing compelling, original content that connects with your target audience. ―After5.TV
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