Locked Out in London (and tweeting about it)
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Locked Out in London (and tweeting about it)



Last year I talked about how people sucked at naming places....

Last year I talked about how people sucked at naming places.

This year I am going to talk about how stupid we can seem.

And the fact that we brag about it with geo metadata to boot.

All my examples are from Needium, our platfrom that matches needs expressed to a location and to businesses that can answer them.



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Locked Out in London (and tweeting about it) Presentation Transcript

  • 1. Every day, 5 people lock themselves out in London (and tweet about it)Sylvain Carle // CTO & Co-Founder // @froginthevalley Ignite Where 2.0 - April 19th 2011
  • 2. 10 geosocial patterns and illustrations ofthe human nature
  • 3. Lorem ipsum dolor adiscum Finally, someone who cares that you are tweeting what you had for lunch! No really. (and where, too)
  • 4. It all started when@sebprovencher told mehe saw Twitter as thisrealtime stream of needs.Could we parse it?
  • 5. I had a few doubts (to say the least)Could we really @reply people“asking the universe” and makemoney while doing it?
  • 6. Things not to mess up (important)•It’s SOCIAL Media, no bots•Be nice, no HARD sell. Help.
  • 7. Things not to mess up (important)•It’s a conversation thread.•Data, data, data = Metrics•Fuzzy Location #psanp
  • 8. Things we discovered surprise!•The local voice matters•90% tweets are unanswered
  • 9. Things we discovered surprise!•Meaningful Conversations•Reports, Counts, Tweaks•140 = condensed meaning
  • 11. Locked Out in London (every day)
  • 12. Moving from Boston (to Palo Alto)
  • 13. Pastis in Paris(mais oui, mais où)
  • 14. Tooth Ache in Toledo (taking a bite at it)
  • 15. Lingerie in Calgary (western style)
  • 16. Going and theMontréal to time/date informationLorem ipsum dolor adiscumName of the presenter (poutine, je te le dis)Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim adminim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip exea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velitesse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augueduis dolore te feugait nulla facilisi.•One•Two•Threehttp://needium.com
  • 17. Computer Repair in Austin (expletives not deleted)
  • 18. New York Plumbers(oh hai, I’m in deep sh*t)
  • 19. Thanks!Sylvain CarleCTO and co-founder @ Neediumhttp://afroginthevalley.com/@froginthevalleyhttp://needium.com/@NeediumHQ