Mobile TechnologyAn East Africa Perspective      (9 Oct. 2012)
Agenda1. Africa overview2. East Africa overview3. The power of mobile**
http://www.youtube.com/watch        ?v=0bXjgx4J0C4
Mobile in Africa• 90% of all phones in Africa are mobile  phones• 700 million mobile connections (active SIM  cards) 65% p...
Feature phones still prevalent• Feature phones prevalent over  Smartphones• Introduction of sub $100 entry level  Smartpho...
East Africa Highlights•    As of April 2011                              Kenya                         Uganda             ...
Kenya   • As per CCK Q3 2011/2012 (Jan – Mar 2012) statistics:   1. 29.2 million mobile subscribers        –     28.9M pre...
Kenya   • 18.987 million mobile money transfer     subscriptions   • 45,861 mobile money agents   • KES 185,361,277,029 in...
Kenyahttp://www.cck.go.ke/resc/downloads/SECTOR_STATISTICS_REPORT_Q3_JUNE_2012.pdf
Tanzania   • 26,978,436 mobile subscribers up from     25,827,518 as at Dec 2011       Operator                           ...
Tanzania    • 2.5% of Tanzania‟s population has access      to Internet    • 79.39% access the Internet on mobile      pho...
Tanzaniahttp://www.audiencescapes.org/sites/default/files/Tanzania%20MM%20Tracker%20Qtr%201%20Report_For%20Public_COLOR_1....
UgandaUganda Communications Commission Post & Telecoms Annual Market Review 2010/11http://www.ucc.co.ug/files/downloads/20...
UgandaUganda Communications Commission Post & Telecoms Annual Market Review 2010/11http://www.ucc.co.ug/files/downloads/20...
Rwanda  • According to Rwanda Utilities Regulation    Authority (RURA) June 2012:  1. 44.81% Mobile penetration rate  2. ~...
Rwanda  Internet subscriptions of June 2012 (RURA)http://www.rura.gov.rw/docs/STATISTICS_AND_TARIFF_INFORMATION_%20IN_TELE...
Ethiopia• Ethio Telecom sole provider• 17M mobile subscribers ~18M incl fixed  line (current figures)• Targeting 65M and 7...
UsageiHub Research, Mobile Technology in East Africa,http://www.ihub.co.ke/blog/2012/05/mobile-technology-in-east-africa/
Power of Mobile• A communications platform  – Voice / SMS  – Mobile Internet based communications (e.g. MXit is    bigger ...
Mobile – an application platform• Deliver value straight to the user   – Always on device   – Virtually always in pocket o...
Mobile – an application platformApplication to…              UseAgriculture (mAgriculture)   Education & Awareness        ...
Smartphone capabilities on your feature phone
Note on social networking / media• Also have the same capacities as mobile:1. Social networks are communications   platfor...
Social + Mobile = ?• Simply Transformational!• And it‟s happening…• Think Arab Spring:  – New study quantifies use of soci...
Take-outs1. Target your audience (esp. youth) where   they already are:  – Mobile  – Social2. For internet, go mobile web3...
Thank youWill MutuaFounder Afrinnovator (http://afrinnovator.com)Co-author „Innovative Africa: The new face of Africa‟ (ht...
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Mobile technology East Africa

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An overview of the state of mobile telecommunications in East Africa

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Mobile technology East Africa

  1. 1. Mobile TechnologyAn East Africa Perspective (9 Oct. 2012)
  2. 2. Agenda1. Africa overview2. East Africa overview3. The power of mobile**
  3. 3. http://www.youtube.com/watch ?v=0bXjgx4J0C4
  4. 4. Mobile in Africa• 90% of all phones in Africa are mobile phones• 700 million mobile connections (active SIM cards) 65% penetration• 19% annual growth• 96% are prepaid subscribers• Nokia has 65% est. market shareStatistics from Jon Hoeler& Andrew McHenryhttp://www.slideshare.net/jonhoehler/insights-into-mobile-telecoms-in-africa-by-jonhoehler-andrewmchenryhttp://www.slideshare.net/jonhoehler/insights-into-the-mobile-internet-in-africa-8654168
  5. 5. Feature phones still prevalent• Feature phones prevalent over Smartphones• Introduction of sub $100 entry level Smartphones – Huawei IDEOS led the way, others following suit – Samsung Pocket – Alcatel One Touch
  6. 6. East Africa Highlights• As of April 2011 Kenya Uganda TanzaniaMobile Subs. 26.5M 12.8M 23.8MMobile Pen. 67.2% 38.4% 56%Fixed Line Subs. 374,942 327,114 174,678MNOs Safaricom, Airtel MTN Uganda, Vodacom, Tigo, Kenya, Essar, Uganda Telecom, BhartiAirtel, Zantel, Telecom Kenya Airtel Uganda, World TTCL, Benson, Telecom, Hits SasaTel Telecom, Orange, i- Telecom, Smile Telecom# Mobile phones 19,365,000 9,384,000 17,677,000Mobile internet 5.4M 605,000 462,000usersMobile Money Subs. 18.4M 3M 3MiHub Research, Mobile Technology in East Africa,http://www.ihub.co.ke/blog/2012/05/mobile-technology-in-east-africa/
  7. 7. Kenya • As per CCK Q3 2011/2012 (Jan – Mar 2012) statistics: 1. 29.2 million mobile subscribers – 28.9M prepaid (99%) – ~0.25 M postpaid 2. Mobile penetration 74% Operator # Subscribers as of March 2012 Safaricom 19,074,700 Airtel 4,483,334 Essar Telecom (yU Mobile) 2,554,258 Telkom Kenya 3,099,357http://www.cck.go.ke/resc/downloads/SECTOR_STATISTICS_REPORT_Q3_JUNE_2012.pdf
  8. 8. Kenya • 18.987 million mobile money transfer subscriptions • 45,861 mobile money agents • KES 185,361,277,029 in deposits in the quarterhttp://www.cck.go.ke/resc/downloads/SECTOR_STATISTICS_REPORT_Q3_JUNE_2012.pdf
  9. 9. Kenyahttp://www.cck.go.ke/resc/downloads/SECTOR_STATISTICS_REPORT_Q3_JUNE_2012.pdf
  10. 10. Tanzania • 26,978,436 mobile subscribers up from 25,827,518 as at Dec 2011 Operator # Subscribers Vodacom ~12.6M Airtel ~7.1M Tigo ~5.5M Zantel ~1.5M Others ~0.23M (TTCL,Benson,SasaTel)According to the Tanzania Communications Regulatory Authority (TCRA) Q3 March 2012:http://www.tcra.go.tz/publications/telecomStatsMarch12.pdf
  11. 11. Tanzania • 2.5% of Tanzania‟s population has access to Internet • 79.39% access the Internet on mobile phones • Only 24% of Tanzanians use mobile moneyiHub Research - http://www.ihub.co.ke/blog/2012/01/mobile-technology-in-tanzania/http://www.audiencescapes.org/sites/default/files/Tanzania%20MM%20Tracker%20Qtr%201%20Report_For%20Public_COLOR_1.pdf
  12. 12. Tanzaniahttp://www.audiencescapes.org/sites/default/files/Tanzania%20MM%20Tracker%20Qtr%201%20Report_For%20Public_COLOR_1.pdf
  13. 13. UgandaUganda Communications Commission Post & Telecoms Annual Market Review 2010/11http://www.ucc.co.ug/files/downloads/2010%2011%20Annual%20Post%20and%20Telecommunications%20Market%20Review%20141
  14. 14. UgandaUganda Communications Commission Post & Telecoms Annual Market Review 2010/11http://www.ucc.co.ug/files/downloads/2010%2011%20Annual%20Post%20and%20Telecommunications%20Market%20Review%20141
  15. 15. Rwanda • According to Rwanda Utilities Regulation Authority (RURA) June 2012: 1. 44.81% Mobile penetration rate 2. ~4.756M mobile subscribers Operator # Prepaid #Postpaid MTN ~3.02M 11,732 TIGO ~1.62M 5,482 Airtel Rwanda 110,304 -http://www.rura.gov.rw/docs/STATISTICS_AND_TARIFF_INFORMATION_%20IN_TELECOM_June_2012.pdf
  16. 16. Rwanda Internet subscriptions of June 2012 (RURA)http://www.rura.gov.rw/docs/STATISTICS_AND_TARIFF_INFORMATION_%20IN_TELECOM_June_2012.pdf
  17. 17. Ethiopia• Ethio Telecom sole provider• 17M mobile subscribers ~18M incl fixed line (current figures)• Targeting 65M and 75% penetration by 2015• http://www.biztechafrica.com/article/ethio-telecom-tops-18m-subscribers/4181/• http://www.theeastafrican.co.ke/news/Ethiopia+to+overtake+Kenya+in+mobile+subscriptio ns+numbers/-/2558/1400048/-/view/printVersion/-/a378n2z/-/index.html• http://investeddevelopment.com/blog/2011/11/can-lagging-ethiopia-reach-african-mobile- penetration-standards/
  18. 18. UsageiHub Research, Mobile Technology in East Africa,http://www.ihub.co.ke/blog/2012/05/mobile-technology-in-east-africa/
  19. 19. Power of Mobile• A communications platform – Voice / SMS – Mobile Internet based communications (e.g. MXit is bigger in SA than Facebook) – Social networking• An application Platform – A platform for delivering value to an audience – Mobile apps (both Smartphones and Feature phones e.g. Binu, Snaptu – acquired by Facebook)• A trading platform – Mobile money – M-commerce
  20. 20. Mobile – an application platform• Deliver value straight to the user – Always on device – Virtually always in pocket or hand or very nearby – Ubiquitous technologies – SMS, USSD• Innovative uses: – mAgriculture – mHealth – mLearning – mBanking&mTransactions / mMoney – mGovernance• “The Innovative Use of Mobile Applications in East Africa” - http://sidapublications.citat.se/interface/stream/mabstream.asp?filetype=1&orderlistmainid=2861& printfileid=2861&filex=3830197052040
  21. 21. Mobile – an application platformApplication to… UseAgriculture (mAgriculture) Education & Awareness Commodity prices, market info. Data collection Pest, disease outbreak warning & trackingHealth (mHealth) Education& Awareness Data collection, health records Monitoring/medication compliance Disease/epidemic outbreak tracking Health/administrative systems Analysis, diagnosis, consultationGovernance (mGovernance) Civic education Delivery of public services Delivery of information (Education & Awareness)
  22. 22. Smartphone capabilities on your feature phone
  23. 23. Note on social networking / media• Also have the same capacities as mobile:1. Social networks are communications platforms2. They are also application platforms – Application Programming Interfaces (APIs) – E.g. Facebook app platform• Social networking platforms are also becoming trading platforms – Facebook credits, MxitMoola (virtual currency)
  24. 24. Social + Mobile = ?• Simply Transformational!• And it‟s happening…• Think Arab Spring: – New study quantifies use of social media in Arab Spring - http://www.washington.edu/news/2011/09/12/new-study- quantifies-use-of-social-media-in-arab-spring/ – Mobile phones, social media and the Arab Spring - http://www.credemus.org/images/stories/reports/mobile- phones-and-the-arab-spring.pdf
  25. 25. Take-outs1. Target your audience (esp. youth) where they already are: – Mobile – Social2. For internet, go mobile web3. Leverage ubiquitous technology – SMS is the best delivery platform for mass impact
  26. 26. Thank youWill MutuaFounder Afrinnovator (http://afrinnovator.com)Co-author „Innovative Africa: The new face of Africa‟ (http://book.afrinnovator.com)http://twitter.com/afrinnovatorhttp://facebook.com/afrinnovatorinfo@afrinnovator.com
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