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consumer newsletter
consumer newsletter
consumer newsletter
consumer newsletter
consumer newsletter
consumer newsletter
consumer newsletter
consumer newsletter
consumer newsletter
consumer newsletter
consumer newsletter
consumer newsletter
consumer newsletter
consumer newsletter
consumer newsletter
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consumer newsletter

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Published in: News & Politics, Business
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Transcript

  • 1. Take It! Health inside for your Lifestyle
  • 2. Objective
    • Knowledge exploring tentang health inside (science) untuk gaya hidup
    • Brand awareness – produk branding dr business unit
  • 3. Background
    • Mengapa perlu menyetujui proposal media partner Take it?
    • Mengapa tabloid, mengapa bukan brosur saja yang dititipkan ke Pharma Magazine di pameran?
    • Mengapa tidak melakukan kerja sama agenda setting di Pharma Magazine itu sendiri?
  • 4. How our product get into Take it ?
  • 5. Our Agenda Setting Strategy
    • Soft selling campaign in article
    • Ads
    • Brochure insert on Take It
  • 6. Why named Take It!
    • Ringan
    • Mudah dibawa
    • Karena untuk dibawa diwaktu event
    • Lifestyle relevance
  • 7. Concept
    • Tabloid event – sebenarnya brosur yang dikemas menjadi tabloid
    • Publikasi tidak teratur, berdasarkan banyaknya event – tergantung event
    • Banyaknya eksemplar – tergantung event
    • 4 bulan didepan mesti update
    • Article : ads = 50%: 50%
    • Gaya bahasa lifestyle, tidak serius
    • Layout lifestyle = tidak penuh, tidak serius
    • 12 halaman, eksemplar 1500-2000 eks
    • Satu tahun 4 kali edisi
  • 8. Content
    • 5 hal iklan full page
    • 1 hal editorial, content, box redaksi, tips & trick
    • 1 hal cover
    • Herbal Life! Focus ke herbal trend = 1 hal
    • PeopleAndEvent! Foto2 narsis di event pameran sebelumnya = 1 hal
    • Beaut y Inside! Focus ke pengetehuan tentang cosmetic = 1 hal
    • Food Trend! Focus ke pengetahuan tentang food beverage = 1 hal
    • Destination! Focus ke jalan2 – 1 hal
  • 9. Target pembaca
    • Hard target : menjangan sakti customer (R&D, supplier, QA QC) –article herbal life, beauty inside &food trend dan sisanya iklan
    • Other : doctors, pharmacist, etc – article destination, peopleandevent, dan sisanya iklan
  • 10. Distribution
    • Big exhibition by pharma magazine
    • In house exhibition by sbu mensa group
  • 11. Specification
  • 12. Ads opportunity
    • Pendekatan dari customer end product yang dipublish di take it
    • Pendekatan dari customer yang masuk dalam rubrik peopleandevent
  • 13. Budget Component
    • Biaya tetap
    • Biaya tidak tetap
    • biaya printing
    • Biaya operasional
    • Biaya distribusi
  • 14. Timetable 1 st edition
    • January edition
  • 15. Success Evaluation
    • Awareness Media by survey in the end of 2010 = more than 75% respondent aware
    • Ads purchasing

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