Iasp 2013 axel friese _ business model innovation _ the howto for stp managers
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Iasp 2013 axel friese _ business model innovation _ the howto for stp managers

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Business Model Innovation - the how-to for Science Park Managers

Business Model Innovation - the how-to for Science Park Managers
plus:
Standard layout of a 2-day BMI workshop

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  • 1. Business Model Innovation (BMI) – the How-to for STP Managers 30th IASP World Conference for Science and Technology Parks Oct 16, 2013 Recife, Brasil Axel Friese Technology Park Herzogenrath/Aachen Germany
  • 2. How I came to Business Model Innovation (BMI) – my story – and lessons learnt, i.e. the value proposition of BMI for STP managers, for YOU
  • 3. How I came to Business Model Innovation (BMI) – my story – M.B.A. management consultant 4y in the 80/90ies
  • 4. How I came to Business Model Innovation (BMI) – my story – VC manager tech startups business development 90ies
  • 5. How I came to Business Model Innovation (BMI) – my story – tech entrepreneur 11y in the 90/00ies
  • 6. How I came to Business Model Innovation (BMI) – my story – lecturer/coach at UnternehmerTUM, Munich 2008-10
  • 7. How I came to Business Model Innovation (BMI) – my story – Paradigm shift in business strategy Changed my personal mindset and business thinking completely
  • 8. CEO of TPH since 2010
  • 9. How I came to Business Model Innovation (BMI) – my story – and lessons learnt, i.e. the value proposition of BMI for STP managers, for YOU
  • 10. the value proposition of BMI for STP managers, for YOU What is BMI? Why BMI is important? Lessons learnt. How ? The How-to for STP Managers
  • 11. BMI is more than a concept it‘s an intoxicating movement
  • 12. common key activities value proposition customer relationships key partners customer segments cost structure revenue streams language key resources key channels
  • 13. the value proposition of BMI for STP managers, for YOU What is BMI? Why BMI is important? Lessons learnt. How ? The How-to for STP Managers
  • 14. the value proposition of BMI for STP managers, for YOU What is BMI? Why BMI is important? Lessons learnt. How ? The How-to for STP Managers
  • 15. Lessons learnt at TPH, Aachen, Germany • Foundation in 1989 • 70 hightech companies ..with 2500 employees • 23 ha total area • 25.000 qm leasing space 17
  • 16. Lessons learnt at TPH, Aachen, Germany • • • • 18 60 % of the TPH firms are spin-offs of RWTH Aachen University TPH firms are leaders in all major tech industries, no real cluster Mix of large corp. and startups > 20 years focus just on space and infrastructure, no innovation
  • 17. BMI for TPH = Value Creation for University RWTH Aachen University • one of the leading technical universities in Europe • 260 institutes in 9 faculties • 39.000 students • > 100 academic programmes • > 5,000 international students from 120 countries • funding of 630 Mio. Euro, Germanys #1 in 3rd party funds 19
  • 18. CO:FORWARD® KEY PARTNERS Business Incubation KEY ACTIVITIES VALUE PROPOSITIONS Business Model Canvas CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS Pitches KEY RESOURCES VC-/BANetworks KEY CHANNELS Investors COST STRUCTURE REVENUE STREAMS
  • 19. the value proposition of BMI for STP managers, for YOU What is BMI? Why BMI is important? Lessons learnt. How ? The How-to for STP Managers
  • 20. 2-day BMI Workshop at … 20 new facilitators to BMI workshops
  • 21. Practicing on real cases
  • 22. Take-aways for YOU Old business strategy concepts don’t work -> BM Innovation We as STPs, let’s innovate like start-ups do. Let’s become drivers of the BMI movement.
  • 23. Take-aways for YOU BM innovators are the winners, true for STPs, our incubatees, our stakeholders etc. My value proposition to YOU: Join us to create a BMI group on IASP level
  • 24. Standard-Layout for a 2-day BMI Workshop 3 main purposes of the BMI workshop • Introduction to BMI incl. tools such as the BM Canvas, plus analysis of the specific BM environment • Enabling participants to craft innovative Business Models on their own (!) by creating prototypes on their real cases • Qualifying participants to become BMI workshop facilitators in their organisation
  • 25. day 1 1. Introduction to BMI and the core tool, the BM Canvas 2. Group work: Crafting 1st BM prototypes on real cases 3. BM environment – short intro 4. Group work: BM environment on the real cases day 2 5. Introduction to BM patterns 6. BM Design: some techniques 7. Group work: Crafting 2nd BM prototypes on real cases or: Value Proposition (VP) Canvas 8. Presenting the real case BM prototypes 9. Success factors for implementing BMI Feedback, Take-aways 27
  • 26. Thank you feedback welcome – friese@tph.de © TPH Technologie Park Herzogenrath,CO:FORWARD 28