Restaurant Social Media Marketing 101

Restaurant Social Media Marketing 101 Ola Ayeni Chief Idea Officer Mobile Dialog Slides: Slideshare.net/afridrums Twitter: @olaayeni

Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation

Old & New Media Traditional Marketing New Media Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos Interruption Permission

The old communication model was a monologue.

The new communication model is a dialogue.

Which means....what you say Authentic Inclusive Transparent Exciting Consumer driven

Word of mouth is powered by
100 Million Videos on Youtube
200 Million Blogs
57% of people online have joined a Social Website
300 Million Cell phones in USA
55% have uploaded a photo
Social network
Micro Blogs
Cell phones
Blogs
Photo sharing sites
Video sharing sites
Podcast
Just to mention a few

Every Restaurant Campaign Should
300 Million active on Facebook, 120 Million log on daily
44.5 Million users On Twitter in June 2009
95 Billion text messages per month in the U.S
Facebook
Twitter
SMS text
Weekly E-mails
Blogs
Printed Flyers

Social Media Is The New Internet Increase traffic to your website Help with SEO Promote your restaurant Is permission centric

Social Media Makes Consumers Easily Find You

Reason Only 14% of people trust advertising Nelson “ Trust In Advertising Report , October 07

Reason 78% of people trust the recommendations of other consumers Nelson “ Trust In Advertising Report , October 07

? “ I am 49. I don't understand this Social Media stuff ”

What is Social Media ? Wikepedia: “ Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.” Ola Ayeni: “ Is simply word of mouth on steroids”

Flickr: mmmonica 15 Where do I even begin......... Of Course You're Skeptical

Top Useful Websites For Restaurants

How Should We Begin...
Establish an account on top social media website. Example: Facebook, Twitter and others.
Establish and update brand identity across social media sites and your website.
Bring key staff together to participate. Bartender,manager, sommelier, chef.
Plan your message frequency. Determine the minimum frequency to message.
Ask your employees to join & invite their friends

Top Uses Of Social Media Sites For Restaurants
Drive traffic to your website
Announce events and wait time
Post recipes, photos and video
Hold contest
Promote daily specials and discounts
Give tour of your kitchen
Customer service and engagement tool
Hire new employees

Drive Traffic From Social Media Websites To Your Own

Hold Contest

Hold Contest : Broad Street

Announce and Promote Events

Announce Wait Time and Next Stop

Post Recipes, Photos, Food Video

Post Video, Kitchen Tour, Pictures

Hire New Employees

Promote Daily Specials and Discounts

Promote Your Restaurant Events, Products, Recipes With A Blog

Promote your expertise, products, restaurant

Customer Service and Engagement Tool

Reaches over 263 Million users
95% of all active cell phones in the USA can be reached using text messaging
Experience response rate up to 70%
Over 80% of consumers respond sms within an hour
75 billion text messages sent in July 2008, 160 % annual increase
Over 84% of consumers will not leave home without it.
What is Restaurant Mobile Marketing?

Texting is #1 1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q2 2008 study, Nielsen Mobile $BN 2006 2007 2008 Average Number of Monthly Calls vs. Texts Among U.S. Subscribers 1

Mobile and Social Media Marketing... The future

Local offers at participating locations Dunkin Donuts
99 cents Lattes in Boston Dunkin Donut
20% increase in sales,
90% of respondents purchased other products
50% will buy Coffees and Lattes at Dunkin

How do people opt-in and how do restaurants reap the rewards
POP
Posters
Table Tents
Websites
Within Direct mail
Radio
Newspapers
Direct one-on-one reminder to come back
Sales increase
Monitor and track new customers
Coupons and promotions delivered to your list.
06/24/08 Confidential

Recipe For Web Monitoring Photo: ulterior epicure

Thank you !! Ola Ayeni Chief Idea Officer Mobile Dialog [email_address] 1-888 424 9666 direct Slides: Slideshare.net/afridrums Twitter: @olaayeni

http://www.marketing-in-restaurants.de	223
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Restaurant Social Media Marketing 101

by Dining Dialog on Oct 15, 2009

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Restaurant Social Media Marketing 101 — Presentation Transcript