Restaurant Social Media Marketing 101

Restaurant Social Media Marketing 101 Ola Ayeni Chief Idea Officer Mobile Dialog Slides: Slideshare.net/afridrums Twitter: @olaayeni

Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation

Old & New Media Traditional Marketing New Media Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos Interruption Permission

The old communication model was a monologue.

The new communication model is a dialogue.

Which means....what you say Authentic Inclusive Transparent Exciting Consumer driven

Word of mouth is powered by

100 Million Videos on Youtube

200 Million Blogs

57% of people online have joined a Social Website

300 Million Cell phones in USA

55% have uploaded a photo

Social network

Micro Blogs

Cell phones

Blogs

Photo sharing sites

Video sharing sites

Podcast

Just to mention a few

Every Restaurant Campaign Should

300 Million active on Facebook, 120 Million log on daily

44.5 Million users On Twitter in June 2009

95 Billion text messages per month in the U.S

Facebook

Twitter

SMS text

Weekly E-mails

Blogs

Printed Flyers

Social Media Is The New Internet Increase traffic to your website Help with SEO Promote your restaurant Is permission centric

Social Media Makes Consumers Easily Find You

Reason Only 14% of people trust advertising Nelson “ Trust In Advertising Report , October 07

Reason 78% of people trust the recommendations of other consumers Nelson “ Trust In Advertising Report , October 07

? “ I am 49. I don't understand this Social Media stuff ”

What is Social Media ? Wikepedia: “ Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.” Ola Ayeni: “ Is simply word of mouth on steroids”

Flickr: mmmonica 15 Where do I even begin......... Of Course You're Skeptical

Top Useful Websites For Restaurants

How Should We Begin...

Establish an account on top social media website. Example: Facebook, Twitter and others.

Establish and update brand identity across social media sites and your website.

Bring key staff together to participate. Bartender,manager, sommelier, chef.

Plan your message frequency. Determine the minimum frequency to message.

Ask your employees to join & invite their friends

Top Uses Of Social Media Sites For Restaurants

Drive traffic to your website

Announce events and wait time

Post recipes, photos and video

Hold contest

Promote daily specials and discounts

Give tour of your kitchen

Customer service and engagement tool

Hire new employees

Drive Traffic From Social Media Websites To Your Own

Hold Contest

Hold Contest : Broad Street

Announce and Promote Events

Announce Wait Time and Next Stop

Post Recipes, Photos, Food Video

Post Video, Kitchen Tour, Pictures

Hire New Employees

Promote Daily Specials and Discounts

Promote Your Restaurant Events, Products, Recipes With A Blog

Promote your expertise, products, restaurant

Customer Service and Engagement Tool

Reaches over 263 Million users

95% of all active cell phones in the USA can be reached using text messaging

Experience response rate up to 70%

Over 80% of consumers respond sms within an hour

75 billion text messages sent in July 2008, 160 % annual increase

Over 84% of consumers will not leave home without it.

What is Restaurant Mobile Marketing?

Texting is #1 1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q2 2008 study, Nielsen Mobile $BN 2006 2007 2008 Average Number of Monthly Calls vs. Texts Among U.S. Subscribers 1

Mobile and Social Media Marketing... The future

Local offers at participating locations Dunkin Donuts