What is Mobile Marketing ? Company & Solutions OverviewM Ola Ayeni,President Mobile Dialog

Leading Provider of Mobile Marketing Consulting and Solutions Strongest, most cost-effective, efficient marketing media today Over 25 Clients and Partners reaching over 263 Million Consumers Clients include Harolds Chicken, Quiznos, Hotel Savings Directory Best-in-Class, Custom Built Enterprise Mobile Marketing Platform Real-time technology, access who you want, when you want Rapidly Growing with Experienced Leadership Team Headquarters in Naperville, Illinois Confidential Overview

Leading Provider of Mobile Marketing Consulting and Solutions

Strongest, most cost-effective, efficient marketing media today

Over 25 Clients and Partners reaching over 263 Million Consumers

Clients include Harolds Chicken, Quiznos, Hotel Savings Directory

Best-in-Class, Custom Built Enterprise Mobile Marketing Platform

Real-time technology, access who you want, when you want

Rapidly Growing with Experienced Leadership Team

Headquarters in Naperville, Illinois

What is Mobile Marketing ?

What is Mobile Marketing ? A simple targeted and measurable way to reach consumers directly to produce a one-on-one experience Reach consumers anywhere and anytime Text “ Freefood” to 67463 Text “MDialog” to 839863

(c) 2007 Text2store Mobile Source: CTIA Semi-Annual Wireless Survey Text messaging is growing over 90% per year UNIVERSAL: 97% of all active cellular telephones in the U.S. and Canada have text-messaging capability EFFECTIVE: SMS based interactive campaigns experience response rates up to 70% VIRAL: 23% of SMS campaign messages are forwarded. MEASUREABLE: Messages are actionable and trackable through specific consumer replies.

UNIVERSAL: 97% of all active cellular telephones in the U.S. and Canada have text-messaging capability

EFFECTIVE: SMS based interactive campaigns experience response rates up to 70%

VIRAL: 23% of SMS campaign messages are forwarded.

MEASUREABLE: Messages are actionable and trackable through specific consumer replies.

Trends...

Some Mobile Facts.. Reaches over 263 Million users 95% of all active cell phones in the USA can be reached using text messaging Experience response rate up to 70% Over 80% of consumers respond sms within an hour 75 billion text messages sent in July 2008, 160 % annual increase

Reaches over 263 Million users

95% of all active cell phones in the USA can be reached using text messaging

Experience response rate up to 70%

Over 80% of consumers respond sms within an hour

75 billion text messages sent in July 2008, 160 % annual increase

Recommended Use:Mobile Traffic Driver  Weekly local offers and hot product sales events at participating merchants location  Special private label Card exclusive offers  Introduce a new merchant location, product or service to cardholders  Suggest more relevant products and offers for cardholders based on their response  Turn customers into advocates with our viral opportunities - "tell your friends"  Valuable card holder activity, behavioural data and reporting

 Weekly local offers and hot product sales events at participating merchants location

 Special private label Card exclusive offers

 Introduce a new merchant location, product or service to cardholders

 Suggest more relevant products and offers for cardholders based on their response

 Turn customers into advocates with our viral opportunities - "tell your friends"

 Valuable card holder activity, behavioural data and reporting

Recommended Uses:Mobile CRM Rewards point redemption and notification service Loyalty programs- Allow instant point registration,status and redemption on the go from handset Nearest Merchant partner in your network request from handset POS – Coupon and incentive redemption Call Center interraction

Rewards point redemption and notification service

Loyalty programs- Allow instant point registration,status and redemption on the go from handset

Nearest Merchant partner in your network request from handset

POS – Coupon and incentive redemption

Call Center interraction

Mobile Marketing Benefits Confidential Mobile-Dialog can drive significant improvements in acquisition, awareness, spend, retention and profitability Clients Challenges Build awareness, education and confidence: Merchant Awareness Increase Card holder use-age and customers shopping Corporate Messaging/Alerts High cost of traditional advertising to build awareness Keeping members engaged Proven Mobile Benefits C ost-effective, proven sales driver Speed to market Shifting to Mobile saves you 500% over simple direct mail (no postage costs!)‏ Proven increased response, on average 22 – 26% compared to direct mail Increase acquisition by 5-15% Knowledge, direct offer response Increased transaction size, typically 5-10%

Build awareness, education and confidence:

Merchant Awareness

Increase Card holder use-age and customers shopping

Corporate Messaging/Alerts

High cost of traditional advertising to build awareness

Keeping members engaged

C ost-effective, proven sales driver

Speed to market

Shifting to Mobile saves you 500% over simple direct mail (no postage costs!)‏

Proven increased response, on average 22 – 26% compared to direct mail

Increase acquisition by 5-15%

Knowledge, direct offer response

Increased transaction size, typically 5-10%

How to use it Grow your customer base 15% Off of Your First Order with coupon code XCZXDED Drive repeat business Buy one and get ½ price on the other with this offer code Increase business during slow times $3 Off Haircuts Weekdays 10AM – 3PM Capitalize on seasonal or special events Monday Night Football: $8 Large Pizza

Example: FANDANGO Confidential Client: Fandango Offer: Buy One Movie Ticket Get One Free Movie Ticket for “The Break–Up” Distribution: Nationwide sms & email delivery

Example: GAP Confidential Client: Gap Offer: $10 off Purchase of $50 or more. Show at Counter. Exp: 08/25/07 Promo code: 588 Distribution: Midwest region sms & email delivery