Media and the Open Data Revolution -  D Shivakumar (Senior VP Nokia: India, Middle East and Africa)
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Media and the Open Data Revolution - D Shivakumar (Senior VP Nokia: India, Middle East and Africa)

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PLENARY PANEL DISCUSSION: MEDIA AND THE OPEN DATA REVOLUTION ...

PLENARY PANEL DISCUSSION: MEDIA AND THE OPEN DATA REVOLUTION
Narrative: How data-driven content & ‘utility news’ are reshaping the media model.
SESSION CHAIR: Eric Chinje (Mo Ibrahim Foundation)
Keynote Speaker: D Shivakumar (Senior VP Nokia: India, Middle East and Africa) Panelists: Craig Hammer (World Bank Institute), Amaka Igwe (CEO, Amaka Igwe Studios) and Justin Arenstein (AMI digital innovation programme)

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  • Mobile Marketing Association
  • The Mobile market might be reaching saturation but the data is expected to grow at an unprecedented rate which offers opportunities for all the ecosystem players, device vendors, operators, VAS players and advertising companiesEB (ExaByte) = 1 Million TB (Terra Byte)
  • The data consumption is increasing on back of better phones and more importantly better experience in terms of internet speeds on mobile. With the 3G coming in and LTE round the corner, the network connection speeds are expected to go up by almost 9 times in next 4-5 years. This would offer opportunities like video advertising to the advertisers
  • Twitter & FB reacted faster than media
  • http://www.nytimes.com/2010/03/14/weekinreview/14giridharadas.html?_r=0Africa’s gift to the worldWhen the Haitian earthquake struck, Ushahidi went again into action. An emergency texting number was advertised via radio. Ushahidi received thousands of messages reporting trapped victims. They were translated by a diffuse army of Haitian-Americans in the United States and plotted on a “crisis map.” From a situation room at the Fletcher School of Law and Diplomacy in Medford, outside Boston, Ushahidi volunteers instant-messaged with the United States Coast Guard in Haiti, telling them where to search. 

Media and the Open Data Revolution -  D Shivakumar (Senior VP Nokia: India, Middle East and Africa) Media and the Open Data Revolution - D Shivakumar (Senior VP Nokia: India, Middle East and Africa) Presentation Transcript

  • Media and the Open DataRevolutionShiv8 November2012Dakar,SenegalCompany Confidential Nokia Internal Use Only
  • Structure• Media• Mobile Phone data points• Top applications on Mobile Phones• Impact of Mobile Phones on Media Consumption Nokia Internal Use Only
  • Media POLITICS ADVERTISING/ TECHNOLOGY Business Models Nokia Internal Use Only
  • The Media Journey Medium/Innovation Consumer Requirement• Theatre • Ability to hear• Printing Press • Ability to read• Postcard • Ability to read and write• Telegraph • Ability to send and receive• Radio • Ability to hear• Telephone • Ability to speak and hear• Television • Ability to see, hear• WWW • Ability to see, speak, write, hear Nokia Internal Use Only
  • Mobile phones – Most penetratedcategory Worldwide Penetration BaseMobile Phones 5 Billion 71%Television Sets 2 Billion 28%PCs 1.5 Billion 21%Cars 1 Billion 14% Nokia Internal Use Only
  • 84% of the phones sold globally will have data capabilities in 2013 100% Smartphone 32% 42% 49% 54% 59% 63% 67%Feature Phone 48% 39% 35% 32% 31% 29% 28% Basic Phone 20% 18% 16% 13% 10% 7% 5% 2011 2012 2013 2014 2015 2016 2017 Source: Strategy Analytics Nokia Internal Use Only
  • Even MEA will have majority of handsets capable of accessing data 100% Smartphone 16% 22% 28% 35% 43% 50% 57%Feature Phones 51% 49% 48% 48% 45% 41% 37% Basic Phones 32% 29% 24% 17% 12% 9% 7% 2011 2012 2013 2014 2015 2016 2017 Source: Strategy Analytics Nokia Internal Use Only
  • Africa to cross the 1 Bn subs landmark in2015 Subscriber Base (mn) 1,200 1,007 1,000 936 855 800 761 648 600 542 453 400 200 0 2009 2010 2011 2012 2013 2014 2015 Nokia Internal Use Only
  • Africa Data Points Country Literacy Rate Mobile % GDP Bln $ Nigeria 61.3% 55% 244 South Africa 86.4% 101% 408 Kenya 85.1% 62% 34 Egypt 72% 87% 235 Senegal 39.3% 81% 14 Sudan 61.1% 57% 64 Tanzania 69.4% 51% 24 Ghana 59.7 95% 38 Source: WCIS+, IMF Nokia Internal Use Only
  • Mobile is where the action is….USAdata Nokia Internal Use Only
  • Nokia Internal Use Only
  • Mobile network connectionspeeds will increase 9-fold by2016. Nokia Internal Use Only
  • Top Mobile Applications Nokia Internal Use Only
  • SOCIAL- Connecting with Networks Nokia Internal Use Only
  • Entertainment Nokia Internal Use Only
  • Security & Productivity Nokia Internal Use Only
  • Mobile Money Nokia Internal Use Only
  • Influence ofMobile onMediaConsumption Nokia Internal Use Only
  • Nokia Internal Use Only
  • TV is no longer breaking news!!! Nokia Internal Use Only
  • Crowdsourcing of News is areality Nokia Internal Use Only
  • 2011 - Japan Tsunami Nokia Internal Use Only
  • 2008 - Mumbai Attacks 26/11 terror attacks in India were the turning point for Twitter’s popularity in India Nokia Internal Use Only
  • 2010 – Haiti Earthquake Nokia Internal Use Only
  • News moving from “Daily Us” to “DailyMe” Nokia Internal Use Only
  • Media needs to look at ways tobenefit from Mobile Devices Nokia Internal Use Only
  • News companies can crowd sourcenews Nokia Internal Use Only
  • Bring Mobile Phones in thecenter of their strategy Nokia Internal Use Only
  • In Summary• Media defined by two things- DIGITAL and SCREEN SIZE• Media is moving from Analog and Distinct to Digital and converged• Gestures started communication, will we get there?• Today’s youth thinks in SOUNDBYTES , Think headlines , not body copy• News in IMPULSIVE,Monetization is key• Every Media brand will have its own website. Nokia Internal Use Only
  • Nokia Internal Use Only
  • The Tablet /Smartphone generation Nokia Internal Use Only
  • What is happening to media & information• Volume of information is increasing• Variety of information sources increasing• Information is travelling faster• Location of information consumption is changing• Time of information consumption is changing Nokia Internal Use Only