Beyond the Hype - Examples of Digital Content Models that are Generating Real Revenue Hammers, Power, Content

  • 232 views
Uploaded on

Beyond the Hype - Examples of Digital Content Models that are Generating Real Revenue Hammers, Power, Content Presented by Nevo Hadas at AMLF 2012 …

Beyond the Hype - Examples of Digital Content Models that are Generating Real Revenue Hammers, Power, Content Presented by Nevo Hadas at AMLF 2012

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
232
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Beyond the Hype - Examples of Digital Content Models that are Generating Real RevenueHammers, Power, Content
  • 2. When all you have is a hammer …… every problem looks like a nail
  • 3. Distribution = Media Power.Not Content Quality
  • 4. Internet democratizes distributionContent Quality is more important
  • 5. No switching costs between media formats…only as good as your last experience
  • 6. Content = anything that attracts an audience
  • 7. share of revenue Other share of revenue 10% searchJournalism social 20% Journalism search Other 50% social 20%
  • 8. Don’t fixate on adfunded or subscription based journalism
  • 9. QUESTIONNAIRES Brand interactions and connections with over 200 000 consumers monthlyUsing questionnaires linkedto competitions to driveleads versus advertisingEffectiveness = greaterreward
  • 10. CPC Advertising Powerful opt in mechanisms provide branding, engagement and a cost per click model proven to create high quality traffic.Competing for Cost PerClick (CPC) spend byoffering click basedadvertising
  • 11. Content sales and subscriptions
  • 12. Spice MobileContent sales in 12 countriesMajors and Local Artists (580)6 Million daily subscribers @ US$ 2c/dayOver 1.4 Billion transactions last yearOffering services over data and IVR• Music On Demand• Dedications• Ring back Tones• Downloads
  • 13. Thank You