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Be bozza
Be bozza
Be bozza
Be bozza
Be bozza
Be bozza
Be bozza
Be bozza
Be bozza
Be bozza
Be bozza
Be bozza
Be bozza
Be bozza
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  • 1. BY:Emma Kaye CEO DATE: 10 Nov 2011 FOR: AMI - Tunis
  • 2. OVERVIEW
    •  
    • The word ‘ bozza ’ is slang for boss and is often used to describe someone who owns his/her dream , overcomes obstacles no matter what and is in control of their life.
    • Mobile application
    • Enables a digital market place to transact and express
    • Enables a distribution place
    • Informal market places in emerging markets
  • 3. BACKGROUND INFORMATION
    • Access to traditional mechanisms to express, create, consumption is limited
    • Traditional media limits a vast creative and knowledge economy to express due to limited access
    • Most individuals in developing nations engage with digital communication, information and entertainment through their mobile phones
    • Proof of concept for Bozza was launched using hyper-local made-for-mobile video content.
    • Within three days there were 40 000 downloads and within three months this number rose to 170 000 .
  • 4. For: Blaze
  • 5. THE MARKET
  • 6. For: Blaze
  • 7. THE CONTENT CREATOR/SMME’s
  • 8. For: Blaze
  • 9. CONTENT ON BOZZA
    • Before going to market, Bozza had over 240 artists on its database. This number continues to growing rapidly.
    • Artists come from as far afield as Ghana, Nigeria, Somalia, Tanzania, Zimbabwe and the rest of Africa .
  • 10. For: Blaze
  • 11. IN A NUTSHELL Bozza is a mobihood that addresses the needs of the audience, providing premium content that is relevant, experiential, interactive and most importantly, free .   Accessed through a mobile application, Bozza includes hyper-localised mobile news channels, local video, music and written word content. Within the coming months, Bozza will also include a market place called myhood, where users and SMMEs (formal and informal) can trade and advertise their goods . For: Blaze
  • 12. THE APP For: Blaze
  • 13. For: Blaze
  • 14. CONTACT DETAILS
    • Download the app at BOZZA.MOBI
    • Like us on www.facebook.com/beBozza
    • Follow us on www.twitter.com/BozzaTime
    • To submit content email [email_address]
    BE BOZZA!

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