Africa business news Gary Alfonso
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AMLF 2011

AMLF 2011
SESSION THREE
STREAM 1: GOING BIG - Scaling Your Media Business to Build Pan-African Brands

Presenter:
Gary Alfonso (CNBC)

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Africa business news Gary Alfonso Presentation Transcript

  • 1. SESSION THREE STREAM 1: GOING BIG - Scaling Your Media Business to Build Pan-African Brands Session Chair : Thebe Ikalafeng (Brand Africa) Presenters : Gary Alfonso (CNBC) Nduka Obaigbena (ThisDay) Dr Tamela Hultman (Allafrica) Charles Onyango-Obbo (Nation Media Group) Marie-Roger Biloa (African International Magazine)
  • 2.  
  • 3. AFRICA BUSINESS NEWS Established CNBC Africa in June 2007. Since then – more than 600 thousand minutes of AFRICAN content. Interviewed more than 5000 business leaders, entrepreneurs, analysts. Operational break-even – year 5. Business model – 100% advertising and sponsorships, revenue share. Launched Forbes Africa in September 2011. Initial plan – 50% local content. Response from continent – 75% local content. Profitable from day 1. Initial plan – monthly. Fortnightly by mid-2012. CNBC Africa & Forbes Africa limited online ABN Digital – reaching 2 million views of online videos Online visitors – Asia, USA (Diaspora), Europe Leverage business news content – TV, print & radio Next frontier – 1 billion mobile phones in Africa
  • 4. DISTRIBUTION: 4.1 MILLION DStv HOUSEHOLDS & OFFICES
  • 5. BUREAU ROLL-OUT GOAL 2011-2014: Target media companies, broadcasters and media entrepreneurs in Sub Sahara Africa for bureau partnerships. Terrestrial broadcast deals.
  • 6. BUREAU ROLL-OUT 2011 - 2014 Namibia Zambia Ghana Mozambique Uganda Rwanda Angola Mauritius Botswana Ethiopia Senegal DRC *Work within legislative frameworks *In 18 countries by end 2014
  • 7. CHALLENGES
    • Different countries
    • Different legislative frameworks & regulatory environments
    • Cost of travel
    • No incentives for media investments
    • Political interference
    • Skills shortages
    • Business news as a genre – far behind general news
  • 8. OPPORTUNITIES
    • Massive market – 1 in 4 people by 2050 will be African
    • Mobile phone market at its infancy
    • Digital migration in technology will align television, mobile and digital structures
    • More free information creates more opportunities for niche information
    • Social media integration – more reporters, more unique content
    • Storytelling
    • Lower barriers to entry in new business models
  • 9. Is the internet the tsunami of newspapers, radio, TV and all things media? THE BIG QUESTION
  • 10. Content! THE SECRET REVEALED
  • 11. Thank You