SESSION THREE STREAM 1: GOING BIG - Scaling Your Media Business to Build Pan-African Brands Session Chair : Thebe Ikalafeng (Brand Africa) Presenters : Gary Alfonso (CNBC) Nduka Obaigbena (ThisDay) Dr Tamela Hultman (Allafrica) Charles Onyango-Obbo (Nation Media Group) Marie-Roger Biloa (African International Magazine)
AFRICA BUSINESS NEWS Established CNBC Africa in June 2007. Since then – more than 600 thousand minutes of AFRICAN content. Interviewed more than 5000 business leaders, entrepreneurs, analysts. Operational break-even – year 5. Business model – 100% advertising and sponsorships, revenue share. Launched Forbes Africa in September 2011. Initial plan – 50% local content. Response from continent – 75% local content. Profitable from day 1. Initial plan – monthly. Fortnightly by mid-2012. CNBC Africa & Forbes Africa limited online ABN Digital – reaching 2 million views of online videos Online visitors – Asia, USA (Diaspora), Europe Leverage business news content – TV, print & radio Next frontier – 1 billion mobile phones in Africa
DISTRIBUTION: 4.1 MILLION DStv HOUSEHOLDS & OFFICES
BUREAU ROLL-OUT GOAL 2011-2014: Target media companies, broadcasters and media entrepreneurs in Sub Sahara Africa for bureau partnerships. Terrestrial broadcast deals.
BUREAU ROLL-OUT 2011 - 2014 Namibia Zambia Ghana Mozambique Uganda Rwanda Angola Mauritius Botswana Ethiopia Senegal DRC *Work within legislative frameworks *In 18 countries by end 2014