Advertising is dead long live advertising - how ad and revenue models are changingPresentation Transcript
PLENARY PANEL DISCUSSION Advertising is Dead. Long Live Advertising - How are Advertising and Revenue Models Changing? Session Chair: Nevo Hadas Panelists : Rick De Kock (TBWA) Gavin Rooke (Isobar) Graeme Pitt (Freshly Ground Insights) Salwa Smaoui (Microsoft) Kwasi Twum (CEO Multi media Group, Ghana )
Staying Relevant…. an Advertising Agency’s view on Media Rick de Kock Director: Africa Operations TBWAAfrica
First, the Good News
The Market & Money A (young) market of 1 billion 2020 - Consumer spending doubles to $1.4 trillion /households with discretionary income rises to 128 million
The 3 rd Wave
Happy Days! Right?
But, your world is changing
No Longer Business As Usual
Big fish in small ponds…..
Technology is the Killer App
So, you can ride the waves of change, or drown in them
Like they did….. They sold film – not memories They sold books, not ease of entertainment