Viral marketing good bad and uglyPresentation Transcript
Viral Marketing By Lindsay Halls and Sophie Grainger The Good , The Bad and The Ugly
The Good Some Films get Viral marketing right . And it helps with the success of the films. We will be having a look at some films that have used good viral marketing and they have been succesfull as a result.
Cloverfield This creature feature was made a success because of good viral marketing which aimed at the media savvy generation. It used teaser trailers, cryptic sites and even a fictional beverage called Slusho. For Cloverfield viral marketing was almost as important as the film and it helped them to achieve a $40 million dollar opening weekend.
The Bad If viral marketing is not used effectively then it can be detrimental to how well the film does. Here are some examples of films that have done unsuccessful viral marketing campaigns.
Wanted In 2008 the producers put a grainy black and white video on the web of a man destroying his office. It was meant to be a marketing campaign for Wanted . People did not know this and they did not know what the film was advertising . It was a marketing fail.
The ugly Fight Club ( 1999 ) Director David Fincher filmed two 'Public Service Announcements' to get people talking about Fight Club. They never made it into cinemas, so he put them online instead.Hardly anyone saw them at the time. Also while the Fight Club site looked sort of cool it was a bit of a mess. Fincher's failure made it clear that viral video strategy would need to be more direct.
Midnight Like Cloverfield , the marketing for Midnight will be very important. We will use teaser trailers and viral campaigns to attract a large audience and give viewers the impression that the film is based on a true story, adding to the experience they get from the film.