Firefox 3.5
Launch Team:
        Video
   Workshop
      May 20, 2009

      Alix Franquet
         John Slater
Why Videos?

      Great way to communicate what
             Mozilla is all about




5/20/2009           2     Firefox 3...
Why Videos?

            Open video is a key
            feature of Firefox 3.5




5/20/2009              3      Firefox ...
Why Videos?

               Fun!




5/20/2009        4    Firefox 3.5 Launch Team: Video Workshop
What Videos?

            Highlight the Mozilla community:
            • Fastest Firefox
            • Testimonials
      ...
What Videos?

            Showcase Firefox:
            • Screencasts
            • Tour of Firefox 3.5




5/20/2009     ...
What Videos?




            <your project here!>




5/20/2009            7        Firefox 3.5 Launch Team: Video Workshop
Where Will the Videos Be?




            http://www.mozilla.com/en-US/firefox/video/

5/20/2009                        8  ...
Where Will the Videos Be?




            http://www.spreadfirefox.com/

5/20/2009                              9   Firefox...
Where Will the Videos Be?

            All over the web:
            • Facebook
            • YouTube
            • Vimeo
...
Fastest Firefox




5/20/2009          11     Firefox 3.5 Launch Team: Video Workshop
What is Fastest Firefox?


        • Big community marketing
           project for Firefox 3.5




5/20/2009             ...
What is Fastest Firefox?


       • Three videos from speedy
        world record holders + one
       community compilati...
Video Sneak Peak!




5/20/2009           14    Firefox 3.5 Launch Team: Video Workshop
Fastest Firefox - Goals

• Show off Firefox 3.5’s speed
• Show off the Mozilla community
• Create buzz for 3.5 launch




...
Fastest Firefox - Timing

• Release initial video: June 1
• Release other two videos ~1
  week apart
• Release community v...
Video Sneak Peak! (again)




5/20/2009           17    Firefox 3.5 Launch Team: Video Workshop
Fastest Firefox: End of Video




5/20/2009         18    Firefox 3.5 Launch Team: Video Workshop
Fastest Firefox: Landing Page




5/20/2009         19    Firefox 3.5 Launch Team: Video Workshop
Fastest Firefox: Upload Page




5/20/2009        20    Firefox 3.5 Launch Team: Video Workshop
Here’s Where You Come In

• Think of your fastest talent
• Film it in a 30 second video
• Go to www.fastestfirefox.com
  to...
What Will You Get?

• Everlasting fame & glory
• Satisfaction in helping Firefox
  and the open web
• A Firefox 3.5 t-shir...
5/20/2009   23   Firefox 3.5 Launch Team: Video Workshop
My Firefox, My Words


  Text and Video Testimonials:
  • Why do you love Firefox?
  • What’s your favorite switch story?
...
My Firefox, My Words

  Examples:




       Campus Reps           Mozilla Brazil
      “On the Street”        Campus Part...
My Firefox, My Words


  Follow the project on Sfx:

  http://www.spreadfirefox.com/myfirefoxmywords




5/20/2009          ...
Filming Tips
   Tutorial:
   http://videos.mozilla.org/serv/marketing/MozVideoTutorial.mp4
   http://videos.mozilla.org/se...
Technical Tips

   • Always keep a high quality copy of your
     video - we may ask you for it!
   • Formats to submit: m...
What’s Next?
  Fastest Firefox and Testimonials will be open
    for submissions shortly - start filming!


  Contact us:
 ...
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Video Workshop May20

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Mozilla Community Marketing: Firefox 3.5 launch video workshop by John Slater and Alix Franquet

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Video Workshop May20

  1. 1. Firefox 3.5 Launch Team: Video Workshop May 20, 2009 Alix Franquet John Slater
  2. 2. Why Videos? Great way to communicate what Mozilla is all about 5/20/2009 2 Firefox 3.5 Launch Team: Video Workshop
  3. 3. Why Videos? Open video is a key feature of Firefox 3.5 5/20/2009 3 Firefox 3.5 Launch Team: Video Workshop
  4. 4. Why Videos? Fun! 5/20/2009 4 Firefox 3.5 Launch Team: Video Workshop
  5. 5. What Videos? Highlight the Mozilla community: • Fastest Firefox • Testimonials • On the Street interviews 5/20/2009 5 Firefox 3.5 Launch Team: Video Workshop
  6. 6. What Videos? Showcase Firefox: • Screencasts • Tour of Firefox 3.5 5/20/2009 6 Firefox 3.5 Launch Team: Video Workshop
  7. 7. What Videos? <your project here!> 5/20/2009 7 Firefox 3.5 Launch Team: Video Workshop
  8. 8. Where Will the Videos Be? http://www.mozilla.com/en-US/firefox/video/ 5/20/2009 8 Firefox 3.5 Launch Team: Video Workshop
  9. 9. Where Will the Videos Be? http://www.spreadfirefox.com/ 5/20/2009 9 Firefox 3.5 Launch Team: Video Workshop
  10. 10. Where Will the Videos Be? All over the web: • Facebook • YouTube • Vimeo • DailyMotion • etc 5/20/2009 10 Firefox 3.5 Launch Team: Video Workshop
  11. 11. Fastest Firefox 5/20/2009 11 Firefox 3.5 Launch Team: Video Workshop
  12. 12. What is Fastest Firefox? • Big community marketing project for Firefox 3.5 5/20/2009 12 Firefox 3.5 Launch Team: Video Workshop
  13. 13. What is Fastest Firefox? • Three videos from speedy world record holders + one community compilation video 5/20/2009 13 Firefox 3.5 Launch Team: Video Workshop
  14. 14. Video Sneak Peak! 5/20/2009 14 Firefox 3.5 Launch Team: Video Workshop
  15. 15. Fastest Firefox - Goals • Show off Firefox 3.5’s speed • Show off the Mozilla community • Create buzz for 3.5 launch 5/20/2009 15 Firefox 3.5 Launch Team: Video Workshop
  16. 16. Fastest Firefox - Timing • Release initial video: June 1 • Release other two videos ~1 week apart • Release community video ~1 week after 3.5 launch 5/20/2009 16 Firefox 3.5 Launch Team: Video Workshop
  17. 17. Video Sneak Peak! (again) 5/20/2009 17 Firefox 3.5 Launch Team: Video Workshop
  18. 18. Fastest Firefox: End of Video 5/20/2009 18 Firefox 3.5 Launch Team: Video Workshop
  19. 19. Fastest Firefox: Landing Page 5/20/2009 19 Firefox 3.5 Launch Team: Video Workshop
  20. 20. Fastest Firefox: Upload Page 5/20/2009 20 Firefox 3.5 Launch Team: Video Workshop
  21. 21. Here’s Where You Come In • Think of your fastest talent • Film it in a 30 second video • Go to www.fastestfirefox.com to upload it 5/20/2009 21 Firefox 3.5 Launch Team: Video Workshop
  22. 22. What Will You Get? • Everlasting fame & glory • Satisfaction in helping Firefox and the open web • A Firefox 3.5 t-shirt! (if we use your video) 5/20/2009 22 Firefox 3.5 Launch Team: Video Workshop
  23. 23. 5/20/2009 23 Firefox 3.5 Launch Team: Video Workshop
  24. 24. My Firefox, My Words Text and Video Testimonials: • Why do you love Firefox? • What’s your favorite switch story? 5/20/2009 24 Firefox 3.5 Launch Team: Video Workshop
  25. 25. My Firefox, My Words Examples: Campus Reps Mozilla Brazil “On the Street” Campus Party 5/20/2009 25 Firefox 3.5 Launch Team: Video Workshop
  26. 26. My Firefox, My Words Follow the project on Sfx: http://www.spreadfirefox.com/myfirefoxmywords 5/20/2009 26 Firefox 3.5 Launch Team: Video Workshop
  27. 27. Filming Tips Tutorial: http://videos.mozilla.org/serv/marketing/MozVideoTutorial.mp4 http://videos.mozilla.org/serv/marketing/MozVideoTutorial.ogg Quick Tips: Equipment Sound Lighting Set up Asking Media questions Release 5/20/2009 27 Firefox 3.5 Launch Team: Video Workshop
  28. 28. Technical Tips • Always keep a high quality copy of your video - we may ask you for it! • Formats to submit: mp4/h264, mov, wmv • We’ll take care of the Open Video encoding 5/20/2009 28 Firefox 3.5 Launch Team: Video Workshop
  29. 29. What’s Next? Fastest Firefox and Testimonials will be open for submissions shortly - start filming! Contact us: • John Slater - jslater@mozilla.com - irc: jslater • Alix Franquet - alix@mozilla.com - irc: alix 5/20/2009 29 Firefox 3.5 Launch Team: Video Workshop
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