Firefox 3.5
Launch Team:
Video
Workshop
May 20, 2009
Alix Franquet
John Slater

Why Videos?
Great way to communicate what
Mozilla is all about
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Why Videos?
Open video is a key
feature of Firefox 3.5
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Why Videos?
Fun!
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What Videos?
Highlight the Mozilla community:
• Fastest Firefox
• Testimonials
• On the Street interviews
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What Videos?
Showcase Firefox:
• Screencasts
• Tour of Firefox 3.5
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What Videos?
<your project here!>
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Where Will the Videos Be?
http://www.mozilla.com/en-US/firefox/video/
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Where Will the Videos Be?
http://www.spreadfirefox.com/
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Where Will the Videos Be?
All over the web:
• Facebook
• YouTube
• Vimeo
• DailyMotion
• etc
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Fastest Firefox
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What is Fastest Firefox?
• Big community marketing
project for Firefox 3.5
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What is Fastest Firefox?
• Three videos from speedy
world record holders + one
community compilation video
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Video Sneak Peak!
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Fastest Firefox - Goals
• Show off Firefox 3.5’s speed
• Show off the Mozilla community
• Create buzz for 3.5 launch
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Fastest Firefox - Timing
• Release initial video: June 1
• Release other two videos ~1
week apart
• Release community video ~1
week after 3.5 launch
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Video Sneak Peak! (again)
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Fastest Firefox: End of Video
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Fastest Firefox: Landing Page
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Fastest Firefox: Upload Page
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Here’s Where You Come In
• Think of your fastest talent
• Film it in a 30 second video
• Go to www.fastestfirefox.com
to upload it
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What Will You Get?
• Everlasting fame & glory
• Satisfaction in helping Firefox
and the open web
• A Firefox 3.5 t-shirt! (if we use
your video)
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My Firefox, My Words
Text and Video Testimonials:
• Why do you love Firefox?
• What’s your favorite switch story?
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My Firefox, My Words
Examples:
Campus Reps Mozilla Brazil
“On the Street” Campus Party
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My Firefox, My Words
Follow the project on Sfx:
http://www.spreadfirefox.com/myfirefoxmywords
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Filming Tips
Tutorial:
http://videos.mozilla.org/serv/marketing/MozVideoTutorial.mp4
http://videos.mozilla.org/serv/marketing/MozVideoTutorial.ogg
Quick Tips:
Equipment Sound Lighting
Set up Asking Media
questions Release
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Technical Tips
• Always keep a high quality copy of your
video - we may ask you for it!
• Formats to submit: mp4/h264, mov, wmv
• We’ll take care of the Open Video encoding
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What’s Next?
Fastest Firefox and Testimonials will be open
for submissions shortly - start filming!
Contact us:
• John Slater - jslater@mozilla.com - irc: jslater
• Alix Franquet - alix@mozilla.com - irc: alix
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