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Video Workshop May20

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Mozilla Community Marketing: Firefox 3.5 launch video workshop by John Slater and Alix Franquet

Mozilla Community Marketing: Firefox 3.5 launch video workshop by John Slater and Alix Franquet

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  • 1. Firefox 3.5 Launch Team: Video Workshop May 20, 2009 Alix Franquet John Slater
  • 2. Why Videos? Great way to communicate what Mozilla is all about 5/20/2009 2 Firefox 3.5 Launch Team: Video Workshop
  • 3. Why Videos? Open video is a key feature of Firefox 3.5 5/20/2009 3 Firefox 3.5 Launch Team: Video Workshop
  • 4. Why Videos? Fun! 5/20/2009 4 Firefox 3.5 Launch Team: Video Workshop
  • 5. What Videos? Highlight the Mozilla community: • Fastest Firefox • Testimonials • On the Street interviews 5/20/2009 5 Firefox 3.5 Launch Team: Video Workshop
  • 6. What Videos? Showcase Firefox: • Screencasts • Tour of Firefox 3.5 5/20/2009 6 Firefox 3.5 Launch Team: Video Workshop
  • 7. What Videos? <your project here!> 5/20/2009 7 Firefox 3.5 Launch Team: Video Workshop
  • 8. Where Will the Videos Be? http://www.mozilla.com/en-US/firefox/video/ 5/20/2009 8 Firefox 3.5 Launch Team: Video Workshop
  • 9. Where Will the Videos Be? http://www.spreadfirefox.com/ 5/20/2009 9 Firefox 3.5 Launch Team: Video Workshop
  • 10. Where Will the Videos Be? All over the web: • Facebook • YouTube • Vimeo • DailyMotion • etc 5/20/2009 10 Firefox 3.5 Launch Team: Video Workshop
  • 11. Fastest Firefox 5/20/2009 11 Firefox 3.5 Launch Team: Video Workshop
  • 12. What is Fastest Firefox? • Big community marketing project for Firefox 3.5 5/20/2009 12 Firefox 3.5 Launch Team: Video Workshop
  • 13. What is Fastest Firefox? • Three videos from speedy world record holders + one community compilation video 5/20/2009 13 Firefox 3.5 Launch Team: Video Workshop
  • 14. Video Sneak Peak! 5/20/2009 14 Firefox 3.5 Launch Team: Video Workshop
  • 15. Fastest Firefox - Goals • Show off Firefox 3.5’s speed • Show off the Mozilla community • Create buzz for 3.5 launch 5/20/2009 15 Firefox 3.5 Launch Team: Video Workshop
  • 16. Fastest Firefox - Timing • Release initial video: June 1 • Release other two videos ~1 week apart • Release community video ~1 week after 3.5 launch 5/20/2009 16 Firefox 3.5 Launch Team: Video Workshop
  • 17. Video Sneak Peak! (again) 5/20/2009 17 Firefox 3.5 Launch Team: Video Workshop
  • 18. Fastest Firefox: End of Video 5/20/2009 18 Firefox 3.5 Launch Team: Video Workshop
  • 19. Fastest Firefox: Landing Page 5/20/2009 19 Firefox 3.5 Launch Team: Video Workshop
  • 20. Fastest Firefox: Upload Page 5/20/2009 20 Firefox 3.5 Launch Team: Video Workshop
  • 21. Here’s Where You Come In • Think of your fastest talent • Film it in a 30 second video • Go to www.fastestfirefox.com to upload it 5/20/2009 21 Firefox 3.5 Launch Team: Video Workshop
  • 22. What Will You Get? • Everlasting fame & glory • Satisfaction in helping Firefox and the open web • A Firefox 3.5 t-shirt! (if we use your video) 5/20/2009 22 Firefox 3.5 Launch Team: Video Workshop
  • 23. 5/20/2009 23 Firefox 3.5 Launch Team: Video Workshop
  • 24. My Firefox, My Words Text and Video Testimonials: • Why do you love Firefox? • What’s your favorite switch story? 5/20/2009 24 Firefox 3.5 Launch Team: Video Workshop
  • 25. My Firefox, My Words Examples: Campus Reps Mozilla Brazil “On the Street” Campus Party 5/20/2009 25 Firefox 3.5 Launch Team: Video Workshop
  • 26. My Firefox, My Words Follow the project on Sfx: http://www.spreadfirefox.com/myfirefoxmywords 5/20/2009 26 Firefox 3.5 Launch Team: Video Workshop
  • 27. Filming Tips Tutorial: http://videos.mozilla.org/serv/marketing/MozVideoTutorial.mp4 http://videos.mozilla.org/serv/marketing/MozVideoTutorial.ogg Quick Tips: Equipment Sound Lighting Set up Asking Media questions Release 5/20/2009 27 Firefox 3.5 Launch Team: Video Workshop
  • 28. Technical Tips • Always keep a high quality copy of your video - we may ask you for it! • Formats to submit: mp4/h264, mov, wmv • We’ll take care of the Open Video encoding 5/20/2009 28 Firefox 3.5 Launch Team: Video Workshop
  • 29. What’s Next? Fastest Firefox and Testimonials will be open for submissions shortly - start filming! Contact us: • John Slater - jslater@mozilla.com - irc: jslater • Alix Franquet - alix@mozilla.com - irc: alix 5/20/2009 29 Firefox 3.5 Launch Team: Video Workshop