AFP Westchester NPD 2013 BE FOUND / GET FOUND: LinkedIn Best Practices for Nonprofits Marc W. Halpert / Maria Semple

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Marc W. Halpert connect2collaborate.com …

Marc W. Halpert connect2collaborate.com
Maria Semple The Prospect Finder, LLC

LinkedIn makes it easier than ever to demonstrate your personal brand, the brand of your organization and to be found in its powerful search capability by potential volunteers, donors, board members and corporate sponsors. In this session Marc W. Halpert will walk you through a brief review of best practices in crafting a great LinkedIn personal and company profile. Then Maria Semple will show you how to use search terms to gain better search results. The end result: a new way of benefitting from LinkedIn as a power tool in your agency’s marketing toolbox.

LEARNING OBJECTIVES/TAKEAWAYS:
Best practices in using LinkedIn as a marketing tool for all members of a nonprofit and to bring more ability to be found by others in a search.

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  • 1. Intro yourself to the people sitting around you Get to know them some Then connect to them Build the best relationships into an entourage 1 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 2. AFP National Philanthropy Day in Westchester Thursday, November 7, 2013 11:00am -12:15pm BE FOUND / GET FOUND: LinkedIn Best Practices for Nonprofits presented by: Marc W. Halpert - connect2collaborate.com Maria Semple - The Prospect Finder, LLC
  • 3. Reinforce your brand and also the brand of the nonprofit, section by section ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 4. Cultivate better connections; attract high quality attention ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 5. “If you’re going to develop your brand, the last thing you want to do is follow the beaten path. You want to head down your own road. Your brand has to plant itself in the hearts and minds (especially hearts) of prospects and customers.” http://www.forbes.com/sites/loisgeller/2012/05/23/ a-brand-is-a-specialized/ 5 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 6. Make LinkedIn Tell Others 6 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 7. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 8. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 9. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 10. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 11. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 12. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 13. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 14. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 15. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 16. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 17. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 18. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 19. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 20. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 21. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 22. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 23. Volunteer Experience & Causes 23 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 24. Keyword Density http://www.dailymotion.com/linkedninja#video=xli3nu ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 25. Be sure you are on a GREAT company/organization profile page with: • Your Board of Directors • Your Corporate Officers • Your Office Staff • Anyone with public contact 25 ©Marc W. Halpert All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 ©Marc W. Halpert | | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Sept 2012
  • 26. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 27. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 28. YouTube for that service ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 29. Waveny’s Company Profile Page Stats; 52 followers ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 30. Share often • Tell: • what you are doing or reading • what’s important that you want to share with others • what you observed that is worthy of comment • Update frequently ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 31. LinkedIn Today ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 32. Or get your news by channel ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 33. Distributing newsworthy articles to colleagues ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 34. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 35. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 36. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 37. Important to you? ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 38. This should be important to you: ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov
  • 39. Why your update and headline are so important ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 40. Why your update and headline are so important ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  • 41. As of July 2013: 238 million+ users worldwide ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 42. LinkedIn: The Big Picture Learn.linkedin.com/nonprofits ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 43. LinkedIn BoardConnect Talent Finder account ($1,000 value) Amplify your ability to search and to reach. FREE for one person at your nonprofit! For more info, email: boardconnect@linkedin.com ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 44. How People Search For Talent on LinkedIn: • Using Advanced Search Feature • Finding and Mining Groups In both cases, your Keywords Rule! ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 45. Who should have access to Board Connect? Ideally: Someone with at least 350 first-degree connections. Even better………. Someone with at least 500 first-degree connections. Is that you? ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 46. Advanced Search Click on “Advanced” for more robust search features and targeted searching! ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 47. Advanced Search Board Connect allows for greater searching capacity! ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 48. Example: Searching for Rutgers graduates, in Accounting field, within 25 mile radius. ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 49. A search on Maria’s account yielded 381 Results. YOURS will be different! • You must be logged in to your LinkedIn account for the search results to be tailored to you. • The more first-degree connections you have, the more robust your search results will be. ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 50. Save Your Searches! Puts LinkedIn on auto-pilot for you. ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 51. How People Might Search For You: ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 52. How People Search For Talent on LinkedIn: • Using Advanced Search Feature • Searching within LinkedIn Groups ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 53. Example: Identifying people within Groups who have experience with a YMCA (Results: 25 of the 609 members of this LinkedIn Group) ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  • 54. Parting Thoughts • • • • • • • • • • Have a complete profile, smartly presented Use keywords Be searchable Use multimedia and graphics for visual effect Tell WHY YOU Have a great company profile for your organization Use analytics Use search smartly, both in LinkedIn as a whole and in groups Take advantage of LinkedIn BoardConnect Get out there and connect to other great people for top notch collaboration
  • 55. Contacting Us Name Contact Info Maria Semple www.linkedin.com/in/mariasemple maria@theprospectfinder.com 908-256-4433 www.TheProspectFinder.com @mariasemple Marc Halpert www.linkedin.com/in/marchalpert marchalpert@connect2collaborate.com 203-373-0875 www.connect2collaborate.com @marchalpert