Virtual Merge

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presentation about social media for artists at the SEA Conference on Drury Campus in Springfield, MO 3.13.10

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Virtual Merge

  1. 1. • This entire presentation is available at www.afordrunning.com Who’s This? Andy Ford Chief Insights Officer Noble Communications/Culture Waves Twitter.com/aford aford.posterous.com andy.ford@culturewav.es Saturday, March 13, 2010 1
  2. 2. What You Will See Today • Social Media Discussion • The New ROI Saturday, March 13, 2010 2
  3. 3. Saturday, March 13, 2010 3
  4. 4. 5 Social Media Drivers Saturday, March 13, 2010 4
  5. 5. •Handsets are continuing to evolve their portable computing credentials •Continued investment in network capacity •Boundaries between fixed and mobile drop daily •Locationally based services will continue to rise •driving activity through social media will give artists unprecedented relevance Saturday, March 13, 2010 5
  6. 6. •DVR Viewing continues to move later •Jobless rates increase along with hours worked •Shifting day-parts continue to become fresher grounds for innovation and conversation Saturday, March 13, 2010 6
  7. 7. •47% of Boomers maintain a profile on at least one social network. They are the fastest growing demographic on Facebook. •Gen Y - In this new culture of relative frugality, social media may substitute for going out to restaurants and other means of socializing. The way to reach this generation will increasingly be through online channels Saturday, March 13, 2010 7
  8. 8. •People used to collect things - now they are collecting times •Every event must has a reason and natural fit in sharing with “your set” •Even the most mundane tasks and daily activities offer space for the experiential Saturday, March 13, 2010 8
  9. 9. •Coined in 2006 we already see the term making significant impact in the marketplace •Consumers don’t want to be forced to have a conversation with you- they want to just “be” with you. Saturday, March 13, 2010 9
  10. 10. who’s doing it right Saturday, March 13, 2010 10
  11. 11. who’s doing it right? Hugh Macleod of Gaping Void Gary Vaynerchuk of WineLibrary.TV is an artist who draws cartoons takes his passion for wine and gives Clay Shirky prof and consultant that become “cubicle it away. Asking fans to “Bring the speaks about the power of grenades” Thunder” and make your message readers as users. WOM on Steroids. Saturday, March 13, 2010 11
  12. 12. what’s happening next? Saturday, March 13, 2010 12
  13. 13. what’s happening next? Augmented Reality has the Boxes of Chocapic cereal can Transmedia Storytelling is opportunity to reengage become handheld video games engaging the user as a across context with the content we’ve through the use of a webcam. in mediums much deeper than become used too. this case the box becomes the we ever have before. console and the game in one Saturday, March 13, 2010 13
  14. 14. Saturday, March 13, 2010 14
  15. 15. Saturday, March 13, 2010 15
  16. 16. THE NEW ROI return on the individual Saturday, March 13, 2010 16
  17. 17. Saturday, March 13, 2010 17
  18. 18. Saturday, March 13, 2010 18
  19. 19. 1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. Saturday, March 13, 2010 18
  20. 20. 1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. 14. Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits of this sort. Saturday, March 13, 2010 18
  21. 21. 1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. 14. Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits of this sort. 23. Stand on someone’s shoulders. You can travel farther carried on the accomplishments of those who came before you. And the view is so much better Saturday, March 13, 2010 18
  22. 22. 1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. 14. Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits of this sort. 23. Stand on someone’s shoulders. You can travel farther carried on the accomplishments of those who came before you. And the view is so much better bruce mau “incomplete manifesto” Saturday, March 13, 2010 18
  23. 23. YOU develop a personal vision for tomorrow identify your own themes explore the now understand new partnership you cannot be risk averse prepare for sacrifice invest in a network economy Saturday, March 13, 2010 19
  24. 24. personal vision for tomorrow Saturday, March 13, 2010 20
  25. 25. identify your own themes Saturday, March 13, 2010 21
  26. 26. explore the now Saturday, March 13, 2010 22
  27. 27. explore the now Saturday, March 13, 2010 22
  28. 28. explore the now Saturday, March 13, 2010 22
  29. 29. explore the now Saturday, March 13, 2010 22
  30. 30. old partnership Saturday, March 13, 2010 23
  31. 31. new partnership Saturday, March 13, 2010 24
  32. 32. you cannot be risk averse Saturday, March 13, 2010 25
  33. 33. what would you do if you weren’t worried about what the people around you would say? prepare to sacrifice - yourself...others? Saturday, March 13, 2010 26
  34. 34. invest in a network economy Saturday, March 13, 2010 27
  35. 35. thoughts for tomorrow Saturday, March 13, 2010 28
  36. 36. everyone has their own Saturday, March 13, 2010 29
  37. 37. • This entire presentation is available at www.afordrunning.com Who’s This? Andy Ford Chief Insights Officer Noble Communications/Culture Waves andy.ford@noble.net @aford on Twitter aford on Posterous.com google profile Saturday, March 13, 2010 30

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