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Part 2 of Social Media and Twitter Training

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Social Media and Twitter training given by Danielle Hatchett of AFL-CIO

Social Media and Twitter training given by Danielle Hatchett of AFL-CIO

Published in: Technology, News & Politics

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Transcript

  • 1. Intermediate Twitter Training AFL-CIO Social Media Group December 17, 2009
  • 2. Twitter Clients
    • Web-based applications that help to better manage and customize your Twitter experience
    • Create columns, groups, saved searches, and automatic updates
    • Track your brand, share photos, links and other media
    • Integrate your Facebook, LinkedIn and Myspace
  • 3. Twitter Clients
    • Twitter.com (web)- 20%
    • Tweetdeck.com – 13%
    • Seesmic.com -4%
    • Hootsuite.com – 3%
    • Brizzly.com - .4%
    • http://twitstat.com/twitterclientusers.html
  • 4. Hootsuite
    • Manage multiple Twitter profiles
    • Helps team workflow by allowing multiple users to tweet to one account
    • Pre-schedule tweets
    • Check stats and analytics
  • 5.  
  • 6. Screen Grab
  • 7.  
  • 8.  
  • 9.  
  • 10. Measuring your influence
    • Bitly.com - Tracked information like number of clicks, traffic sources, and even the time clicks occur.
      • http://bit.ly /info/ 5mO9Oa
    • Monitor your brand – tools that allow you to track your influence or clout or level of engagement; how many times you are re-tweeted or referenced by others; how generous you are with spreading information
      • Twitteralyzer .com, Tweetstats.com, Twininfluence.com
      • List of 50 other Tracking and analytics tools at http://www.honeytechblog.com/top-50-twitter-tracking-and-analytics-tools/
  • 11. Get Into the Social Media Game!
    • Google Real Time Search is here
      • No waiting period for indexing — the instant an item is posted and linked, it’s searchable via Google.
      • Demo: http://www.youtube.com/watch?v=WRkYmx
    • The more content you create, the more frequently that content will appear in Google’s real-time search results.
    • Content will emerge quickly through your audience.