Getting Started With TwitterPresentation Transcript
The Revolution Shall Be Tweeted! So How Do You Get Started? Danielle Hatchett Social Media Manager, AFL-CIO Facebook: www.facebook.com/aflcio Twitter: www.twitter.com/aflcio February 24, 2010
What is Twitter?
Free online service that allows you broadcast short messages to your friends or followers
Combination of various forms of communication like e-mail, instant messenger, blogs, and RSS feeds. Difference is that posts, or tweets, are restricted to 140 characters or less.
What Is Twitter?
Evolved from simply answering the question, “What are you doing?” into
Shared links to interesting content on the web
Conversations around hot topics
Shared photos, videos, music
Most importantly real time accounts from people who are in midst of a newsworthy event (like a convention or conference), crisis or natural disaster (such as back in June during the elections in Tehran)
Twitter has 1.5 million active users with a median age of 31.
Towards the end of 2009, the average number of tweets per day was over 27 million. Average number per hour was 1.3 million.
Tuesday is the most active day for tweeting, followed by Wednesday and then Friday
Claim your Twitter handle (i.e. twitter.com/aflcio)
Completely fill out your user profile
Create your customized background
Twitter has a few templates you can choose from
Several applications you can use to create your background: http://mashable.com/2009/05/23/twitter-backgrounds/
Know some HTML? Design your own.
Promote your new social media presence (e-mail signature, website, blog entries, cross promotion)
Jump in and get started to give your account some authenticity
Remember that you only have 140 characters so make them count!
To automatically share blog entries
To share links
Set up an account with Bitly ( www.bitly.com ) which allows you to shorten your URLs and track how many clicks your link received
Retweeting or “RT”
Twitter users share the best links, tweets, and gems they find from others they are following
Important to do in order to build community and not just appear to be putting out your own content,
Connect with people and let them know you’re there (gain followers!)
How do I build community?
Start by following everyone in this group and look at who they are following and retweeting
Directory of progressives
Tweet Progress ( www.tweetprogress.org ) Can also sign up for a Twitter mentor here
Union Twibe ( www.twibes.com/group/union )
People who use #p2 or #topprog hashtags in their tweets
What is a hashtag?
A community driven naming convention on Twitter to help spread information while also helping to organize it.
Favorite tool of conferences and event organizers
If everyone agrees to add a certain hashtag after their tweet, it becomes easier to find that topic in search (search.twitter.com)