Getting Started With Twitter


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Getting Started With Twitter

  1. 1. The Revolution Shall Be Tweeted! So How Do You Get Started? Danielle Hatchett Social Media Manager, AFL-CIO Facebook: Twitter: February 24, 2010
  2. 2. What is Twitter? <ul><li>Free online service that allows you broadcast short messages to your friends or followers </li></ul><ul><li>Combination of various forms of communication like e-mail, instant messenger, blogs, and RSS feeds. Difference is that posts, or tweets, are restricted to 140 characters or less. </li></ul>
  3. 3. What Is Twitter? <ul><li>Evolved from simply answering the question, “What are you doing?” into </li></ul><ul><ul><li>Shared links to interesting content on the web </li></ul></ul><ul><ul><li>Conversations around hot topics </li></ul></ul><ul><ul><li>Shared photos, videos, music </li></ul></ul><ul><ul><li>Most importantly real time accounts from people who are in midst of a newsworthy event (like a convention or conference), crisis or natural disaster (such as back in June during the elections in Tehran) </li></ul></ul>
  4. 4. Twitter Statistics <ul><li>Twitter has 1.5 million active users with a median age of 31. </li></ul><ul><li>Towards the end of 2009, the average number of tweets per day was over 27 million. Average number per hour was 1.3 million. </li></ul><ul><li>Tuesday is the most active day for tweeting, followed by Wednesday and then Friday </li></ul>
  5. 5. Getting Started <ul><li>Claim your Twitter handle (i.e. </li></ul><ul><li>Completely fill out your user profile </li></ul><ul><li>Create your customized background </li></ul><ul><ul><li>Twitter has a few templates you can choose from </li></ul></ul><ul><ul><li>Several applications you can use to create your background: </li></ul></ul><ul><ul><li>Know some HTML? Design your own. </li></ul></ul><ul><li>Promote your new social media presence (e-mail signature, website, blog entries, cross promotion) </li></ul>
  6. 6. Start tweeting! <ul><li>Jump in and get started to give your account some authenticity </li></ul><ul><li>Remember that you only have 140 characters so make them count! </li></ul><ul><li>To automatically share blog entries </li></ul><ul><ul><li>Twitterfeed ( </li></ul></ul><ul><li>To share links </li></ul><ul><ul><li>Set up an account with Bitly ( ) which allows you to shorten your URLs and track how many clicks your link received </li></ul></ul>
  7. 7. Retweeting or “RT” <ul><li>Twitter users share the best links, tweets, and gems they find from others they are following </li></ul><ul><li>Important to do in order to build community and not just appear to be putting out your own content, </li></ul><ul><li>Connect with people and let them know you’re there (gain followers!) </li></ul>
  8. 8. How do I build community? <ul><li>Start by following everyone in this group and look at who they are following and retweeting </li></ul><ul><li>Twitter lists </li></ul><ul><li>Directory of progressives </li></ul><ul><ul><li>Tweet Progress ( ) Can also sign up for a Twitter mentor here </li></ul></ul><ul><ul><li>Union Twibe ( ) </li></ul></ul><ul><ul><li>People who use #p2 or #topprog hashtags in their tweets </li></ul></ul>
  9. 9. What is a hashtag? <ul><li>A community driven naming convention on Twitter to help spread information while also helping to organize it. </li></ul><ul><li>Favorite tool of conferences and event organizers </li></ul><ul><li>If everyone agrees to add a certain hashtag after their tweet, it becomes easier to find that topic in search ( </li></ul><ul><ul><li>#hcr, #health– health care </li></ul></ul><ul><ul><li>#p2 and #topprog (progressives) </li></ul></ul><ul><li>Create your own </li></ul><ul><ul><li>#aflcio </li></ul></ul><ul><ul><li>#aflcio09 (convention) </li></ul></ul><ul><ul><li>#aflciojobs (jobs initiative) </li></ul></ul>
  10. 10. <ul><li>If you do nothing else after this meeting: </li></ul><ul><li>Please claim your Twitter ID! </li></ul>
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