Getting Started With Twitter
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Getting Started With Twitter Presentation Transcript

  • 1. The Revolution Shall Be Tweeted! So How Do You Get Started? Danielle Hatchett Social Media Manager, AFL-CIO Facebook: www.facebook.com/aflcio Twitter: www.twitter.com/aflcio February 24, 2010
  • 2. What is Twitter?
    • Free online service that allows you broadcast short messages to your friends or followers
    • Combination of various forms of communication like e-mail, instant messenger, blogs, and RSS feeds. Difference is that posts, or tweets, are restricted to 140 characters or less.
  • 3. What Is Twitter?
    • Evolved from simply answering the question, “What are you doing?” into
      • Shared links to interesting content on the web
      • Conversations around hot topics
      • Shared photos, videos, music
      • Most importantly real time accounts from people who are in midst of a newsworthy event (like a convention or conference), crisis or natural disaster (such as back in June during the elections in Tehran)
  • 4. Twitter Statistics
    • Twitter has 1.5 million active users with a median age of 31.
    • Towards the end of 2009, the average number of tweets per day was over 27 million. Average number per hour was 1.3 million.
    • Tuesday is the most active day for tweeting, followed by Wednesday and then Friday
  • 5. Getting Started
    • Claim your Twitter handle (i.e. twitter.com/aflcio)
    • Completely fill out your user profile
    • Create your customized background
      • Twitter has a few templates you can choose from
      • Several applications you can use to create your background: http://mashable.com/2009/05/23/twitter-backgrounds/
      • Know some HTML? Design your own.
    • Promote your new social media presence (e-mail signature, website, blog entries, cross promotion)
  • 6. Start tweeting!
    • Jump in and get started to give your account some authenticity
    • Remember that you only have 140 characters so make them count!
    • To automatically share blog entries
      • Twitterfeed (www.twitterfeed.com)
    • To share links
      • Set up an account with Bitly ( www.bitly.com ) which allows you to shorten your URLs and track how many clicks your link received
  • 7. Retweeting or “RT”
    • Twitter users share the best links, tweets, and gems they find from others they are following
    • Important to do in order to build community and not just appear to be putting out your own content,
    • Connect with people and let them know you’re there (gain followers!)
  • 8. How do I build community?
    • Start by following everyone in this group and look at who they are following and retweeting
    • Twitter lists
    • Directory of progressives
      • Tweet Progress ( www.tweetprogress.org ) Can also sign up for a Twitter mentor here
      • Union Twibe ( www.twibes.com/group/union )
      • People who use #p2 or #topprog hashtags in their tweets
  • 9. What is a hashtag?
    • A community driven naming convention on Twitter to help spread information while also helping to organize it.
    • Favorite tool of conferences and event organizers
    • If everyone agrees to add a certain hashtag after their tweet, it becomes easier to find that topic in search (search.twitter.com)
      • #hcr, #health– health care
      • #p2 and #topprog (progressives)
    • Create your own
      • #aflcio
      • #aflcio09 (convention)
      • #aflciojobs (jobs initiative)
  • 10.
    • If you do nothing else after this meeting:
    • Please claim your Twitter ID!