Why You Need Social Media


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A presentation I put together for Notre Dame's MBA Career Development.

A quick intro to social media, how to get involved, and a brief tutorial on how to use a few of the key tools.

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Why You Need Social Media

  1. 1. Why You Need Social Media<br />by Dan SweetMBA Class of 2009<br />for Notre Dame MBA Career Development<br />
  2. 2. What is Social Media?<br />“Social media is a shift in how people discover, read and share news, information and content. It&apos;s a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers.”<br />http://en.wikipedia.org/wiki/Social_media<br />
  3. 3. What can Social Media do for you?<br />Free advertising<br />The easiest networking you’ve ever done<br />Powerful research tool<br />Great way to stay on top of an industry<br />
  4. 4. How do I get started?<br />Assess your Social Media savvy<br />Decide on your personal brand<br />Determine your level of involvement<br />Choose the most appropriate tools<br />Start connecting and creating content<br />
  5. 5. Assess your Social Media savvy<br />0 – 2 Internets, what?<br />3 – 4 Heading in the right direction<br />5 – 6 Doing great<br /> 7 Social media superstar<br />
  6. 6. Determine your personal brand<br />What are you passionate about?<br />What are you good at?<br />Develop a personal brand statement<br />Choose a consistent image of yourself to use across all sites online (called an avatar)Here is mine: aim forprofessional recognizablefriendly<br />Align your resume, cover letter and online profiles around your brand statement<br />
  7. 7. Determine your involvement<br />
  8. 8. Choose the most appropriate tools for your goals<br />Facebook<br /> connecting with friends<br />LinkedIn<br /> business networking<br />Twitter<br /> broadcast txt messaging – networking<br />Google Reader<br /> inbox for blogs you read<br />Wordpress/Blogger/Typepad<br /> start a blog and share your perspective<br />
  9. 9. The Basics of the Tools<br />Facebook – privacy settings<br />LinkedIn – connections, recommendations<br />Google Reader – setup, adding blogs, use<br />Twitter – setup, following others, tweets, @replies, DMs, Tweetdeck, search, groups<br />
  10. 10. Facebook<br /> A recent survey showed 1/3 of hiring managers are looking at Facebook profiles<br /> Turn offs: poor judgment, rude comments<br /> Don’t be this guy!<br />
  11. 11. Facebook<br />Facebook is primarily for your friends <br />Either keep it clean or consider removing yourself from search results<br />Visit your search privacy settings page and under “Search Visibility” select “Only Friends” (Remember, doing so will remove you from Facebook search results, so make sure you want to be removed totally. Otherwise, you can select another group, such as “My Networks and Friends” which I believe is the default.) Click “Save Changes”<br />Consider altering your privacy settings so people can’t tag you in photos if you want to control your image online<br />Visit your profile privacy page and modify the setting next to “Photos Tagged of You”. Select the option which says “Customize…” A box will appear. Select the option “Only Me” and then “None of My Networks.” Now no one will be able to tag you in pictures.<br />
  12. 12. LinkedIn<br />Many great resources available for LinkedIn<br />Check out these guides:<br />Official LinkedIn ‘09 Grad Guide<br />Guy Kawasaki’s 10 Ways to Use LinkedIn<br />LinkedIn: 22 Ways to Dominate<br />One Tip: <br /> Profiles with more connections and recommendations rank higher in search results. Write a few recommendations for others and ask former bosses and colleagues to recommend you as well.<br />
  13. 13. Google Reader<br />An Inbox for the blogs you read regularly<br />
  14. 14. You don’t read blogs? Only guys like this are into blogs?<br />
  15. 15. These people all blog:<br />George Soros<br />Carl Icahn<br />Mark Cuban<br />Bill Gates<br />Paul Allen<br />Sergey Brin<br />Larry Page<br />Jerry Yang<br />Oprah<br />Guy Kawasaki<br />Seth Godin<br />Richard Branson<br />Blogs are written by people in every industry. Reading them regularly allows you to stay on top of what is happening in an industry and keep up on their latest thoughts and ideas. In many cases commenting on the blog will start a conversation with the author.<br />
  16. 16. Google Reader Tutorial<br />Signup for an account from Gmail.com <br /> (try for yourname@gmail.com or something close)<br /> ND’s Gmail isn’t integrated w/ Reader<br /> Set up your ND email to forward to your Gmail<br />1<br />Reader is missing!<br />2<br />3<br />
  17. 17. Accessing Google Reader<br /> Just click “Reader” from within Gmail or go to reader.google.com and sign in<br /> Treat it just like your email. It is easy to stay current in just a few minutes a day.<br />
  18. 18. 2 ways to add subscriptions<br />From the blog you want to add<br />From within Reader (if you know the feed address)<br />Look for RSS logo or “Subscribe”<br />
  19. 19. Navigating in Google Reader<br />The blogs you subscribe to are on the left<br />The number of unread items is in parentheses<br />
  20. 20. A few blogs by industry<br />Venture Capital / PE<br />A VC<br />Going Private<br />MarketingSeth GodinGuy KawasakiDave KnoxAlan Wolk<br />BackPocket from Prophet<br />Banking / Investing<br />Abnormal Returns<br />Leveraged Sell-OutVix and More<br />Capital Chronicle Paul Kedrosky’s Infectious Greed<br />Technology<br />TechCrunch<br />Scobleizer<br />Fake Steve Jobs<br />Valleywag<br />Non-Profit<br />Spare Change<br />Have Fun – Do Good<br />Health Care<br />Pharmalot<br />PharmaGossip<br />Consulting<br />Blogs by McKinseyitesGDIFC<br />Subscribe to a few of these and you will quickly find more<br />
  21. 21. Twitter<br /> What is it? (from Twitter.com)<br /> “Twitter is a service for friends, family, and co workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”<br /> Twitter is more useful when you answer the question, What is on your mind?<br /> No one cares you just ate some cake.<br /> Try to make your tweets “value-add”<br />
  22. 22. Get Twitter setup<br />Go to Twitter.com and signup<br />Pick a username as close to your real name as possible<br />Upload your picture (avatar)<br />Put a link to your LinkedIn/Facebook or blog in your profile<br />Follow some people <br />Start tweeting!<br />
  23. 23. Quick Twitter Definitions<br />Tweet (n) = a Twitter message<br />Tweet (v) = to send a Twitter message <br />@replies = put an “@” in front of anyone’s name to send a public reply to them<br />DMs = direct messages – send a private message to someone who follows you<br />RT = retweet – a way to pass on a tweet you find especially interesting, useful, or funny<br />
  24. 24. Finding people to follow<br />Follow me “dsweet”<br />Look through the people I am following and follow some of them<br />Iterate indefinitely<br />Once you are following some people you like, use MrTweet.com for customized recommendations of good people to follow<br />
  25. 25. Getting people to follow you<br />Be interesting<br />Be funny<br />Be helpful<br />Talk to people using @replies<br />Get your friends and family on Twitter<br />If all else fails, read this article:<br />Guy Kawasaki: Looking for Mr. Goodtweet<br />
  26. 26. Tweetdeck is Twitter.com on steroids<br />
  27. 27. Final Twitter Tips<br />Download Tweetdeck at Tweetdeck.com<br />Search to find people in your target industries<br />Organize the people you follow into groups<br />Use it to update your Facebook status<br />Also, follow your Facebook friends<br />Take Twitter on the go and never be bored<br />ÜberTwitterfor BlackBerry<br />Twitterific for iPhone<br />ceTwit for Windows Mobile<br />
  28. 28. Putting it all together…<br />Use a personal home page or blog to link all the pieces of your online identity.<br /> Consider buying yourname.com or set up a free profile with a service like MeeID.com or a Google Profile.<br />Create an email signature that links to your online identity and allows people to learn more about you easily<br />
  29. 29. Examples:<br />www.meeid.com/dansweet<br />lookuppage.com/users/dansweet<br />email signature<br />
  30. 30. A final word of caution:Don’t blow yourself up…<br />Consider steering clear of these topics online: religion, politics, and sex<br />Present a consistent image<br />Don’t spam people<br />Think before you type- a short case study:<br />A lucky job applicant tweeted the following:<br />Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.<br /> A Cisco exec tweets back:<br />Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.<br />(posted March 17, 2009 on I’m Not Actually a Geek)<br />
  31. 31. The End<br />If you found this presentation helpful, please share it.<br />